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Savoury Snacks in Germany

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    Report

  • 22 Pages
  • July 2023
  • Region: Germany
  • Euromonitor International
  • ID: 3981599
Savoury snacks in Germany continues to experience dynamic price development and content reduction. In response to rising raw material costs, category players and retailers are adjusting their pricing strategies. This trend is mainly being driven by the elevated costs of oil due to the war in Ukraine as well as other agricultural goods. Only a small number of brands are choosing to absorb the higher costs to some extent, while many are passing them on to consumers through higher retail prices.

The analyst's Savoury Snacks in Germany report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in 2023 directly informs our forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage:
Meat Snacks, Nuts, Seeds and Trail Mixes, Other Savoury Snacks, Popcorn, Pretzels, Salty Snacks, Savoury Biscuits, Seafood Snacks.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Savoury Snacks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

SAVOURY SNACKS IN GERMANYKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Dynamic price development and package reductions due to inflation
  • Pandemic push for popcorn wanes
  • Private label retains overall strength while Intersnack remains leading player
PROSPECTS AND OPPORTUNITIES
  • Desire for healthier savoury snacks expected to increase
  • New consumption opportunities on the horizon
  • Greater penetration of savoury snacks is a challenge for e-commerce
CATEGORY DATA
  • Summary 1 Other Savoury Snacks by Product Type: 2023
  • Table 1 Sales of Savoury Snacks by Category: Volume 2018-2023
  • Table 2 Sales of Savoury Snacks by Category: Value 2018-2023
  • Table 3 Sales of Savoury Snacks by Category: % Volume Growth 2018-2023
  • Table 4 Sales of Savoury Snacks by Category: % Value Growth 2018-2023
  • Table 5 NBO Company Shares of Savoury Snacks: % Value 2019-2023
  • Table 6 LBN Brand Shares of Savoury Snacks: % Value 2020-2023
  • Table 7 Distribution of Savoury Snacks by Format: % Value 2018-2023
  • Table 8 Forecast Sales of Savoury Snacks by Category: Volume 2023-2028
  • Table 9 Forecast Sales of Savoury Snacks by Category: Value 2023-2028
  • Table 10 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2023-2028
  • Table 11 Forecast Sales of Savoury Snacks by Category: % Value Growth 2023-2028
SNACKS IN GERMANY
EXECUTIVE SUMMARY
  • SNACKS IN 2023: The big picture
  • Key trends in 2023
  • Competitive Landscape
  • Channel developments
  • What next for snacks?
MARKET DATA
  • Table 12 Sales of Snacks by Category: Volume 2018-2023
  • Table 13 Sales of Snacks by Category: Value 2018-2023
  • Table 14 Sales of Snacks by Category: % Volume Growth 2018-2023
  • Table 15 Sales of Snacks by Category: % Value Growth 2018-2023
  • Table 16 NBO Company Shares of Snacks: % Value 2019-2023
  • Table 17 LBN Brand Shares of Snacks: % Value 2020-2023
  • Table 18 Penetration of Private Label by Category: % Value 2018-2023
  • Table 19 Distribution of Snacks by Format: % Value 2018-2023
  • Table 20 Forecast Sales of Snacks by Category: Volume 2023-2028
  • Table 21 Forecast Sales of Snacks by Category: Value 2023-2028
  • Table 22 Forecast Sales of Snacks by Category: % Volume Growth 2023-2028
  • Table 23 Forecast Sales of Snacks by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 2 Research SOURCES