+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)
New

Savoury Snacks in Japan

  • PDF Icon

    Report

  • 22 Pages
  • June 2025
  • Region: Japan
  • Euromonitor International
  • ID: 3989919
Retail value sales of savoury snacks are set to rise in Japan in current terms in 2025. During the year, the Japanese savoury snacks market is facing a peculiar trend due to the country's population decline. While the volume of savoury snacks sold is slightly decreasing, the value is performing well, indicating a shift towards higher-priced products. Amongst salty snacks, categories such as potato chips, puffed snacks, and rice snacks dominate the market.

The Savoury Snacks in Japan report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Meat Snacks, Nuts, Seeds and Trail Mixes, Other Savoury Snacks, Popcorn, Pretzels, Salty Snacks, Savoury Biscuits, Seafood Snacks.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Savoury Snacks market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Cost-effective savoury snacks gain popularity
  • Calbee Inc remains the largest player
  • Convenience stores and supermarkets dominate savoury snacks sales
PROSPECTS AND OPPORTUNITIES
  • The decline in quantity continues
  • Calbee fine tunes production to tackle price hikes
  • Expanding products for inbound and souvenir demand
  • Summary 1 Other Savoury Snacks by Product Type: 2025
CATEGORY DATA
  • Table 1 Sales of Savoury Snacks by Category: Volume 2020-2025
  • Table 2 Sales of Savoury Snacks by Category: Value 2020-2025
  • Table 3 Sales of Savoury Snacks by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Savoury Snacks by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Savoury Snacks: % Value 2021-2025
  • Table 6 LBN Brand Shares of Savoury Snacks: % Value 2022-2025
  • Table 7 Distribution of Savoury Snacks by Format: % Value 2020-2025
  • Table 8 Forecast Sales of Savoury Snacks by Category: Volume 2025-2030
  • Table 9 Forecast Sales of Savoury Snacks by Category: Value 2025-2030
  • Table 10 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2025-2030
  • Table 11 Forecast Sales of Savoury Snacks by Category: % Value Growth 2025-2030
SNACKS IN JAPAN
EXECUTIVE SUMMARY
  • Snacks in 2025: The big picture
  • Key trends in 2025
  • Competitive Landscape
  • Channel developments
  • What next for snacks?
MARKET DATA
  • Table 12 Sales of Snacks by Category: Volume 2020-2025
  • Table 13 Sales of Snacks by Category: Value 2020-2025
  • Table 14 Sales of Snacks by Category: % Volume Growth 2020-2025
  • Table 15 Sales of Snacks by Category: % Value Growth 2020-2025
  • Table 16 NBO Company Shares of Snacks: % Value 2021-2025
  • Table 17 LBN Brand Shares of Snacks: % Value 2022-2025
  • Table 18 Penetration of Private Label by Category: % Value 2020-2025
  • Table 19 Distribution of Snacks by Format: % Value 2020-2025
  • Table 20 Forecast Sales of Snacks by Category: Volume 2025-2030
  • Table 21 Forecast Sales of Snacks by Category: Value 2025-2030
  • Table 22 Forecast Sales of Snacks by Category: % Volume Growth 2025-2030
  • Table 23 Forecast Sales of Snacks by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
  • Summary 2 Research Sources