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Savoury Snacks in Morocco

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    Report

  • 22 Pages
  • July 2023
  • Region: Morocco
  • Euromonitor International
  • ID: 3989938
Savoury snacks saw a slightly improved performance in volume terms in 2023, with nuts, seeds and trail mixes leading the way, albeit from a fairly low base. While Moroccans are traditionally keen on nuts, they usually buy them in unpackaged, unbranded formats, often in specialised outlets. However, during the review period, many consumers started to make the switch from unpackaged to packaged nuts, due to growing concerns over hygiene.

The analyst's Savoury Snacks in Morocco report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in 2023 directly informs our forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage:
Meat Snacks, Nuts, Seeds and Trail Mixes, Other Savoury Snacks, Popcorn, Pretzels, Salty Snacks, Savoury Biscuits, Seafood Snacks.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Savoury Snacks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

SAVOURY SNACKS IN MOROCCOKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Improved performance for savoury snacks, with nuts leading the way
  • Healthier products enter the market
  • Leader Foods goes from strength to strength
PROSPECTS AND OPPORTUNITIES
  • Savoury snacks will polarise between premium and value offerings
  • Rise in health consciousness will create opportunities
  • Puffed snacks will lead growth
CATEGORY DATA
  • Table 1 Sales of Savoury Snacks by Category: Volume 2018-2023
  • Table 2 Sales of Savoury Snacks by Category: Value 2018-2023
  • Table 3 Sales of Savoury Snacks by Category: % Volume Growth 2018-2023
  • Table 4 Sales of Savoury Snacks by Category: % Value Growth 2018-2023
  • Table 5 NBO Company Shares of Savoury Snacks: % Value 2019-2023
  • Table 6 LBN Brand Shares of Savoury Snacks: % Value 2020-2023
  • Table 7 Distribution of Savoury Snacks by Format: % Value 2018-2023
  • Table 8 Forecast Sales of Savoury Snacks by Category: Volume 2023-2028
  • Table 9 Forecast Sales of Savoury Snacks by Category: Value 2023-2028
  • Table 10 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2023-2028
  • Table 11 Forecast Sales of Savoury Snacks by Category: % Value Growth 2023-2028
SNACKS IN MOROCCO
EXECUTIVE SUMMARY
  • SNACKS IN 2023: The big picture
  • Key trends in 2023
  • Competitive landscape
  • Channel developments
  • What next for snacks?
MARKET DATA
  • Table 12 Sales of Snacks by Category: Volume 2018-2023
  • Table 13 Sales of Snacks by Category: Value 2018-2023
  • Table 14 Sales of Snacks by Category: % Volume Growth 2018-2023
  • Table 15 Sales of Snacks by Category: % Value Growth 2018-2023
  • Table 16 NBO Company Shares of Snacks: % Value 2019-2023
  • Table 17 LBN Brand Shares of Snacks: % Value 2020-2023
  • Table 18 Penetration of Private Label by Category: % Value 2018-2023
  • Table 19 Distribution of Snacks by Format: % Value 2018-2023
  • Table 20 Forecast Sales of Snacks by Category: Volume 2023-2028
  • Table 21 Forecast Sales of Snacks by Category: Value 2023-2028
  • Table 22 Forecast Sales of Snacks by Category: % Volume Growth 2023-2028
  • Table 23 Forecast Sales of Snacks by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research SOURCES