Savoury Snacks in Morocco

Savoury snacks was one of the most dynamic categories in Morocco over 2025. Potato chips is the largest category in value terms, thanks to the aggressive marketing strategies of leading players. Supported by an expanding consumer base, rising demand for savoury snacks has prompted manufacturers to focus on new product development. Players are introducing smaller size packs to meet the needs of low-income groups, such as Leader Chips Cheese Onion (11g) and Leader Chips Ronchos (13g).

The Savoury Snacks in Morocco report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Meat Snacks, Nuts, Seeds and Trail Mixes, Other Savoury Snacks, Popcorn, Pretzels, Salty Snacks, Savoury Biscuits, Seafood Snacks.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Savoury Snacks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.