Hair Salons in the US - Industry Market Research Report

Fresh blowout: Rising disposable income will lead to greater spending on luxury and price-premium services

Over the past five years, the Hair Salons industry has benefited from rising consumer sentiment and per capita disposable income. These trends have also increased demand for ancillary services to standard haircuts like hair modification treatments (e.g. straightening procedures, perms and relaxing treatments), skincare services and others. Nonetheless, the onset of the COVID-19 pandemic in 2020 led to the temporary closure of industry establishments and a significant decline in demand in 2020 as individuals had fewer reasons to get haircuts due to stay-at-home mandates and high unemployment. These economic trends caused industry revenue to decline at a CAGR of 2.4% to $49.7 billion over the past five years, while inching downward 3.8% in 2023.

This industry includes salons that primarily offer hair-care services such as haircutting, hair coloring and hairstyling. Additionally, these companies may provide facials and makeup applications (except permanent makeup) and retail beauty products. This industry does not include operators that primarily offer training in barbering or hairstyling.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.