Commanding performance: Growth in total advertising expenditures will benefit operators' downstream markets
The transition to digital content continues to diminish content distributors as studios increasingly undertake distribution activities in-house. Many distributors have instead turned to acquiring content from production houses. Federal support for video production has been robust, especially with the 2017 Creative Canada initiatives, which increased funding for production studios. Netflix's arrival into the Canadian market also bolstered production, as they were given tax incentives in exchange for spending $500.0 million on domestic content creation. While the pandemic hindered revenue significantly, as health and safety regulations lifted, production skyrocketed as studios had a backlog of projects they were ready to work on. Overall, revenue is expected to increase at a CAGR of 5.9% over the five years to 2023 reaching $14.2 billion, including a 5.5% rise in 2023 as production continues to thrive. Even so, profit took a massive dip amid the pandemic and has yet to fully recover.
Operators in the Movie, TV and Video Production industry in Canada produce and distribute motion pictures, TV show programs and videos. This industry excludes third-party distributors and disc manufacturers.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry's key players and their market shares.
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Methodology
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