Feeling Festive: Industry Demand Will Likely be Driven by Aggressive Marketing and Low Product Prices
The Retail Market for Seasonal Decorations
Operators in the Retail Market for Seasonal Decorations sell seasonal decorations, most of which accompany significant holidays or events. This industry includes sales from all major retail channels, including specialty stores, department stores, large supercenters and internet retailers. Demand for seasonal decorations has thrived over the past five years as holidays such as Christmas and Easter have become increasingly commercialized. Public focus has shifted toward the material aspects of religious and cultural holidays over their traditional or historical purposes. Moreover, many consumers now decorate earlier in the holiday season. Many of these trends are expected to continue over the five years to 2024. As per capita disposable income continues to rise, consumers are expected to continue purchasing a higher quantity of higher-quality industry products, boosting overall spending on seasonal decorations.
Companies in this industry sell seasonal decorations, such as Christmas lights and Halloween decorations. This report shows the size of the retail market for these products and includes sales from all major retail channels, including specialty stores, general merchandisers and internet retailers.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
Table of Contents
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Walmart Inc.
Methodology
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