Digital Printing in the US - Industry Market Research Report

Hard copy: Industry revenue is expected to increase despite sector declines

Over the past five years, the rise of online media and marketing has provided fierce competition to digital printers. Businesses have shifted more of their operations online as technology has improved digital data management. The proliferation of online media has urged companies to market themselves digitally, reducing their need for printed materials. Despite shrinking demand, commercial printers have increasingly adopted digital printing techniques over more traditional printing methods since these services lower overhead costs and offer greater flexibility. While the number of digital printers has swelled, revenue has fallen at a CAGR of 2.8% over the five years to 2023 to reach an estimated $15.7 billion in 2023. A COVID-19 recovery will provide temporary relief for digital printers, with revenue rising an estimated 3.7% in 2023. This industry prints graphical materials using digital printing equipment. Digital printers typically provide sophisticated prepress services, using scanners to input images and computers to manipulate and format the graphic images prior to printing. This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.