Radio Broadcasting in Canada - Industry Market Research Report

Tune in: Radio stations are expected to develop new mobile apps to remain relevant

Radio broadcasters in Canada have been at the mercy of the constantly evolving entertainment space for at least a decade. In particular, new methods of music consumption, like on-demand streaming services, have been the single greatest threat to these broadcasters. While Canadian radio broadcasters have combated this competition by focusing more on value-added talk show formats, advertising dollars have consistently been routed to the digital and TV entertainment realms, hurting the primary avenue of revenue generation. Disruptions stemming from COVID-19 in 2020 also weighed on advertising expenditure and accelerated a dip in industry revenue. That's why radio broadcasters' revenue is projected to drop at a CAGR of 9.1% to $1.5 billion over the five years to 2023, dipping 6.5% in 2023 alone as advertising funding is gradually redirected towards music streaming services and podcasts. Canadian radio broadcasters' profit is also expected to drop as reduced industry revenue and relatively steady fixed costs negatively impact financial performance.

The Radio Broadcasting industry in Canada consists of broadcasting stations, networks and syndicates that transmit programming through AM, FM and satellite radio channels. The industry does not include operators that broadcast content exclusively through the internet.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry's key players and their market shares.