Potato Crisps & Snacks Production in the UK - Industry Market Research Report

Peeling off: Growing competition from healthier alternatives are denting revenue growth in 2023-24

The Potato Crisps and Snacks Production industry has grown in popularity since 2017-18, with potato product makers adapting to new consumer tastes. Premium crisps have been growing in popularity - brands like Kettle Foods and Tyrrells have benefitted most from this, resulting in KP Snacks acquiring Tyrrells in 2018. However, potato product makers have also come under growing competition from healthier snack alternatives, as many potato products are rich in salt and saturated fats. Over the five years through 2023-24, industry revenue is forecast to fall at a compound annual rate of 0.5% to reach £2.6 billion.

Businesses in this industry produce potato snacks, crisps, flour and meal, as well as dehydrated mashed potatoes and prepared frozen potatoes. This industry also includes industrial potato peeling. Companies that are contracted by retailers to produce own-label potato products are also included in this industry.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.