Pizza Delivery & Takeaway in the UK - Market Size, Industry Analysis, Trends and Forecasts (2024-2029)

Healthy sales: Gluten-free, meat-free and gormet pizzas gain ground on traditional pizza

Revenue is expected to grow at a compound annual rate of 3.3% to £3.7 billion over the five years through 2022-23. Growing consumer preference for convenience and affordability has boosted demand for pizza delivery and takeaways. Pizza chains are adapting to changing consumer tastes and higher consumer expenditure by introducing premium products, including gourmet pizzas that use high-quality ingredients, which are more expensive. Trends towards healthier eating and growing demand for meat-free and gluten-free pizzas have forced pizza restaurants to expand their menus. Despite rising demand and better product offerings supporting profit, high competition and rising costs have limited profitability, with the average industry profit margin set to reach 8.8% in 2022-23.

Businesses in this industry operate pizza restaurants where food is taken away or delivered. The industry includes owner-operated and franchised outlets. The industry does not include predominantly sit-down restaurants.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.