Intellectual Property Licensing in the US - Industry Market Research Report

Borrowed Time: Positive Consumer Trends Have Been Driving Demand and Revenue for Ip Licensing

The Intellectual Property Licensing industry is involved in assigning rights to assets (patents, trademarks, brand names and franchise agreements). Licensors own the rights to these assets and charge fees to other businesses for the usage rights, typically in royalties. This industry excludes franchise agreements that allow the use of named contingent payments on purchasing products from a franchisor and tangible asset leasing. Benefits include more exposure, customer loyalty and the capacity to charge a premium for a product without building a brand name from the ground up.

Operators in this industry ascribe subordinate rights to assets such as patents, trademarks, brand names and franchise agreements for a licensing fee, which is paid to the asset holder. Operators own the rights to the original assets but may not be the creators. Franchise agreements that permit the use of a name contingent on the purchase of products from a franchisor are also excluded from the industry, as are copyright revenue inflows.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry's key players and their market shares.