Vegetative state: Ongoing cost-of-living pressures keep sales and growth less than fruitful
Despite rising national fruit and vegetable consumption, industry retailers have faced difficult trading conditions over the past five years. Fierce price competition from the major supermarkets, Woolworths, Coles, Aldi and Costco, has constrained industry revenue growth over the period. However, rising demand for higher value products, such as organic fruit and vegetables, has provided some support for industry operators. Industry revenue is expected to decline at an annualised 0.8% over the five years through 2023-24, to $4.5 billion. This trend includes an expected drop of 2.7% in 2023-24. Recent declines have been driven by ballooning cost-of-living pressures that have seen consumers, particularly those in lower income brackets, curtail spending on premium products.
Industry operators primarily retail fresh fruit and vegetables.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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