Smartphone App Developers in Australia - Industry Market Research Report

A(pp) plus: In a burgeoning, saturated market, innovation and R&D will upgrade profit and revenue

Smartphone app developers are following new trends, like working from home, to create apps for end users. Clients include individuals, businesses and government agencies. As apps exist in a digital space and are easily transferable across regions, the global app market strongly sways the domestic market. Google Play and the Apple iTunes store maintain control over the global app marketplace. High smartphone adoption and use rates have accelerated demand for smartphone apps. Developers often operate on lean cost structures, outsourcing where appropriate and benefiting from low overhead costs. Profit margins for developers are relatively high. The industry has demonstrated strong growth, with revenue soaring at an annualised 7.3% over the five years to 2022-23, to $2.7 billion. Industry businesses develop and publish apps for smartphones and mobile devices. Apps are sold in app stores specific to a device’s operating system. This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.