Cake and Pastry Manufacturing in Australia - Industry Market Research Report

Bun in the oven: Operators have cooked up new product innovation to counter strong competition

Changing consumer trends, volatile commodity prices and a saturated market characterise the Cake and Pastry Manufacturing industry. Intensifying competitive pressures have also posed serious challenges for cake and pastry manufacturers. Supermarkets have extended their private-label offerings in their ongoing foray into the fresh food market. Consumers have moved towards artisanal and gourmet foods, elevating from retail bakeries and threatening branded industry manufacturers. Due to rising health consciousness, downstream consumers have also moved away from factory-produced, pre-packaged baked goods that supermarkets sell, instead favouring fresh, artisanal alternatives sold in rival outlets.

Industry firms manufacture cakes, pastries and similar bakery products, including frozen products, from either a factory-based premises or home. The industry does not include companies that manufacture and sell their products direct to consumers on the same premises, like retail bakeries and instore supermarket bakeries.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry's key players and their market shares.