Online Sporting and Physical Recreation Goods Sales in Australia - Industry Market Research Report

Sporting chance: Growing sports participation rates have boosted industry revenue

Online sporting and physical recreation goods retailers have let the good time roll. Demand had been going strong prior to the pandemic and sales only strengthened once the pandemic hit. Lockdown periods and travel bans forced consumers indoors. Yet, consumers remained resilient and pushed on with their fitness regimes, leading to a hike in online sales of sporting and exercise equipment. Temporary restrictions on interstate and international travel meant consumers were forced to look closer to home for their next getaway. As the great doors became the focus of many holiday destinations, online demand for camping and recreational equipment surged, driving sales. Industry revenue has been growing at an annualised 10.7% over the past five years and is expected to total $1.1 billion in 2023-24, when revenue will climb by an estimated 6.3%.

The industry includes online stores that retail new sporting goods such as bicycles, camping equipment, exercise and fitness equipment, and other sporting goods and accessories. The industry does not include sporting apparel sales. Products are sourced from sporting goods manufacturers and wholesalers, and then sold to the general public via online platforms. The industry includes online sales platforms operated by traditional bricks-and-mortar retailers.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry's key players and their market shares.