Toy and Sporting Goods Manufacturing in Australia - Industry Market Research Report

State of play: Revenue is growing but import competition continues to threaten local manufacturers

Toy and sporting goods manufacturing revenue is expected to climb over the five years through 2023-24. Import competition has remained strong, placing significant pressure on Australian manufacturers. This has been driven by low-cost manufacturers from China, who have continued to dominate the market. An appreciation in the Australian dollar over the five years through 2023-24 has also made toy and sporting goods more affordable for manufacturers to import. Toy and sporting goods revenue is expected to rise to an estimated $838.6 million at an annualised 4.2% over the five years through 2023-24. This trend includes an expected decline of 5.2% in 2023-24. Operators primarily manufacture sporting equipment, except vehicles, clothing and footwear. Companies also make toys from all materials except fur and leather. Companies buy raw materials, design samples, and produce and market the finished goods to wholesalers and retailers. This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.