Online Book Sales in Australia - Industry Research Report

Page turner: The growing acceptance and ease of online shopping have boosted revenue growth

The Online Book Sales industry has expanded despite mixed operating conditions. The global dominance of Book Depository and other foreign online booksellers, combined with volatile consumer sentiment, has limited demand for local operators. However, consumers are becoming more comfortable with ecommerce transactions and having items delivered. That's why discretionary income growth and a continued rise in internet subscribers have created industry revenue growth opportunities, boosting profitability. Revenue for online booksellers has grown by an annualised 6.4% to $537.9 million over the five years to 2022-23. This trend includes a 4.2% increase in 2022-23, as rising internet subscribers encourage continued online spending.

The industry includes online sales of print books and ebooks by participants that are pure online retailers and by the online operations of bricks-and-mortar stores. Bricks-and-mortar sales, audio book sales and self-publisher sales from personal websites are not included in the industry.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.