Whitegoods Wholesaling in Australia - Industry Market Research Report

Staying cool: Stable trading conditions are forecast to promote demand for whitegoods

Whitegoods Wholesaling in Australia

Operators in the Whitegoods Wholesaling industry have endured challenging market conditions over the past five years. Volatile consumer sentiment and fluctuating retail conditions have limited demand from whitegoods retailers over the period. Price-based competition among operators has also intensified, as wholesalers have sought to secure supply contracts. However, more efficient manufacturing processes overseas have made new whitegoods cheaper to import, putting downward pressure on per-unit prices. Overall, industry revenue is expected to rise at an annualised 0.4% over the five years through 2022-23, to $5.9 billion. This trend includes a decline of 4.7% in the current year.

Industry participants mainly wholesale whitegoods such as refrigerators, washing machines and ovens. The industry includes operators that also wholesale brown goods and consumer electronics. However, revenue generated from these activities is not included in the industry.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.