Letting it slide: Falling household discretionary income is reducing demand for personal trainers
Before the COVID-19 pandemic, the Personal Trainers industry had grown steadily. Rising health consciousness and a growing interest in weight-loss programs and fitness regimes supported demand for personal training. High obesity rates contributed to industry growth. Many overweight consumers prefer personal training to gym memberships because these services are more specialised and results-oriented. Australian obesity rates, which were already high, have risen further. The COVID-19 pandemic has rocked the industry to its core in the form of government restrictions on gatherings and the temporary closure of gyms and other fitness providers, negatively affecting the industry from late 2019-20 through 2020-21.
Industry participants offer one-on-one and small group fitness training. Personal trainers may also provide personalised diet programs. Industry operators are typically either employed by gyms, fitness studios and hospitals, or are self-employed.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
Table of Contents
Methodology
LOADING...
