Sanitary Paper Product Manufacturing in Canada - Industry Market Research Report

Wiped down: Improving consumer confidence and income levels will drive industry demand

The industry has experienced mixed results through the end of 2023, although the industry has ultimately grown in response to increased purchases of higher-value industry goods and rising prices. The industry purchases paper and converts it into consumer goods such as facial tissue, toilet paper, paper towels and tampons. Demand for these nondiscretionary items is typically stable, which helps to moderate revenue fluctuations, although the small size of the industry helps to increase its potential volatility, as any company entering or exiting the industry can have an outsize effect on overall performance. Through the end of 2023, the industry has benefited from growing consumer purchasing power through rising disposable incomes. As a result, industry revenue is expected to increase at a CAGR of 1.5% to $2.5 billion through the end of 2023, shrinking an expected 0.2% in 2023 alone. The decline in 2023 can be mainly attributed to the expected economic stabilization after the post-COVID economic surge.

This industry converts sanitary paper stock or wadding, as well as pulp and paper, into sanitary paper products such as facial tissues and handkerchiefs, table napkins, towels, toilet paper, disposable diapers and tampons. Some operators may manufacture their own sanitary paper while others purchase it from mills. Final industry products are sold to wholesalers for distribution, straight to retailers or directly to large companies.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.