Photography in Canada - Industry Market Research Report

Weighing the Negatives: the Industry Will Likely Experience Further Intensifying Internal Competition

Over the five years to 2023, the Photography industry in Canada has been reshaped by rapid advancements in digital photographic technology. The convenience of digital photography has led to a significant influx of independent photographers, who now constitute more than 80.0% of the industry. Meanwhile, the capacity to take high-quality photos with smartphones has diminished the demand for professional portrait services. Photographers catering mainly to businesses have outperformed the average due to increased advertising expenditure resulting in high demand for commercial photography over the past five years. Industry revenue is estimated to decline at a CAGR of 1.7% to $1.3 billion over the five years to 2023, despite an increase of 2.0% in 2023 alone.

The Photography industry in Canada offers professional photographic services such as portrait and commercial photography. This industry excludes graphic designers (report 54143CA), photography related to movie, TV and video production (51211CA) and photographs produced by freelance journalists for news media. This industry also excludes retail and online businesses that primarily print photographs from film or digital copies.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry's key players and their market shares.