Magazine & Periodical Publishing in Canada - Industry Market Research Report

Too Many Issues: while Magazine Consumption Has Largely Declined, Operational Costs Remain High

Over the five years to 2023, falling consumer demand and a continued decline in print advertising spending have pressured the Magazine and Periodical Publishing industry in Canada. As access to digital media has increased, readers have opted to consume digital publications instead of printed materials, undercutting the industry's primary revenue source. Similarly, advertisers have shifted to digital platforms and have lowered their spending on print, limiting publishers' opportunities for revenue growth. In response, publishers have cut staff, slimmed production, and consolidated and expanded their digital offerings. However, operators have failed to fully recapture all lost revenue with digital editions of magazines and periodicals. As a result, industry revenue is forecast to decline at a CAGR of 1.8% to $1.9 billion over the five years to 2023, including a decrease of 0.4% in 2023 alone.

Operators in this industry produce and distribute magazines and periodicals in print and online. However, this industry does not include operators that exclusively sell online magazines or periodicals.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.