Mass Appeal: as More Downstream Clients Realize the Efficacy of Outdoor Advertising, Industry Demand Will Likely Grow
In recent years, the analyst anticipates revenue for the Billboard and Outdoor Advertising industry in Canada to have slightly fallen amid volatile consumer spending and corporate profit. Operators experienced a steep decline in revenue during 2020 as COVID-19 pandemic-related disruptions hampered growth. However, in following years, a rebound in economic activity contributed to industry expansion as lockdowns and other business restrictions ended. Still, industry revenue is expected to have fallen at a CAGR of 0.8% to reach $1.3 billion in 2023, when revenue is set to fall 2.2% as corporate profit is set to decline.
The Billboard and Outdoor Advertising industry in Canada creates and designs advertising materials for public display, including printed, painted or electronic displays. Operators may place the displays on billboards or panels and on or within transit vehicles, shopping malls, retail stores and other display structures or sites.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry's key players and their market shares.
Table of Contents
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Jim Pattison Group
- BCE Inc.
- Outfront Media Inc.
Methodology
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