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Billboard & Outdoor Advertising in Canada - Industry Market Research Report

  • ID: 4062305
  • Report
  • November 2020
  • Region: Canada
  • 54 pages
  • IBISWorld
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Mass Appeal: as More Downstream Clients Realize the Efficacy of Outdoor Advertising, Industry Demand Will Likely Grow

FEATURED COMPANIES

  • BCE Inc.
  • Jim Pattison Group
  • Outfront Media Inc.
  • MORE

Billboard & Outdoor Advertising in Canada

Over the five years to 2019, the analyst anticipates revenue for the Billboard and Outdoor Advertising industry in Canada to climb due to rising consumer spending and consumer confidence, despite heightened volatility in corporate profit. Oscillations in corporate profit forced many companies to reduce costs in some years. Nonetheless, a positive macroeconomic environment after a brief recession in 2015 is projected to fuel industry expansion. Despite the prominence of digital technology, outdoor advertising has largely escaped the decline experienced by other traditional media, primarily print industries, given its ability to capture the attention of a broad market. The internet has ushered in an age in which reaching a specific demographic is easier than ever. However, there is also now more media content than ever. The technological changes of the past decade have not been lost in the industry, as outdoor advertising companies have been acquiring more digital billboards and networks.

The Billboard and Outdoor Advertising industry in Canada creates and designs advertising materials for public display, including printed, painted or electronic displays. Operators may place the displays on billboards or panels and on or within transit vehicles, shopping malls, retail stores and other display structures or sites.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.

Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • BCE Inc.
  • Jim Pattison Group
  • Outfront Media Inc.
  • MORE
ABOUT THIS INDUSTRY
  • Industry Definition
  • Main Activities
  • Similar Industries
  • Additional Resources
INDUSTRY AT A GLANCE

INDUSTRY PERFORMANCE
  • Executive Summary
  • Key External Drivers
  • Current Performance
  • Industry Outlook
  • Industry Life Cycle
PRODUCTS & MARKETS
  • Supply Chain
  • Products & Services
  • Demand Determinants
  • Major Markets
  • International Trade
  • Business Locations
COMPETITIVE LANDSCAPE
  • Market Share Concentration
  • Key Success Factors
  • Cost Structure Benchmarks
  • Basis of Competition
  • Barriers to Entry
  • Industry Globalization
MAJOR COMPANIES

OPERATING CONDITIONS
  • Capital Intensity
  • Technology & Systems
  • Revenue Volatility
  • Regulation & Policy
  • Industry Assistance
KEY STATISTICS
  • Industry Data
  • Annual Change
  • Key Ratios
JARGON & GLOSSARY
Note: Product cover images may vary from those shown
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  • Jim Pattison Group
  • BCE Inc.
  • Outfront Media Inc.
Note: Product cover images may vary from those shown
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