Home Appliance Stores in China - Industry Market Research Report

Revenue for home appliance stores in China has decreased an annualized 1.3% over the five years through 2023, to total $196.0 billion. Rising incomes, the expansion of chain enterprises, greater retail power over suppliers, and wider product ranges have all supported industry revenue growth. However, after 2020, consumers' lives and consumption patterns have been reshaped under the COVID-19 pandemic's influence. Faced with the triple pressure of demand contraction, supply shocks and weakening expectations, home appliance enterprises increased their competitiveness through transformation and upgrading, and improving online retail platforms.

Industry revenue is expected to increase 8.3% in 2023 due to China's latest measures to improve pandemic prevention and control the recovery from the COVID-19 outbreak. The industry retails household electric appliances, including refrigerators, washing machines, color televisions and small electrical appliances. These goods are purchased from domestic and international manufacturers and wholesalers. This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.