Cigarettes in Japan, 2019
Summary
"Cigarettes in Japan, 2019", is an analytical report that provides extensive and highly detailed current and future market trends in the Japanese tobacco market. It covers market size and structure along with per capita and overall consumption. Additionally, it focuses on brand data, retail pricing, prospects, and forecasts for sales and consumption until 2028.
Japan's cigarette market has been in gradual overall volume decline since reaching a peak of 348.3 billion pieces in fiscal 1996, when the market was boosted by consumers and the trade stocking up ahead of the April tax-led price increases, which, although moderate, were the first since 1989. This inevitably resulted in depressed sales during the following year, with market volume down 5.8% and sales dropping to 328 billion pieces, returning the market to similar volumes to 1991.
Scope
Reasons to Buy
Summary
"Cigarettes in Japan, 2019", is an analytical report that provides extensive and highly detailed current and future market trends in the Japanese tobacco market. It covers market size and structure along with per capita and overall consumption. Additionally, it focuses on brand data, retail pricing, prospects, and forecasts for sales and consumption until 2028.
Japan's cigarette market has been in gradual overall volume decline since reaching a peak of 348.3 billion pieces in fiscal 1996, when the market was boosted by consumers and the trade stocking up ahead of the April tax-led price increases, which, although moderate, were the first since 1989. This inevitably resulted in depressed sales during the following year, with market volume down 5.8% and sales dropping to 328 billion pieces, returning the market to similar volumes to 1991.
Scope
- the author expects the market to continue to shrink in 2018. Based on preliminary results from JTI, an 11.8% fall in sales is forecast to take the market to a new low of 142.5 billion pieces, or 44.3% of its level in 1990.
- Japan Tobacco (JT) still retains a legal monopoly over the manufacturing of tobacco products in Japan and remains under the majority control of the Japanese Ministry of Finance, despite the recent partial flotation of its shares.
- A fall of 11.6% in cigarette consumption is forecast for 2018 to 1,129 pieces, or 43.3% of 1990 consumption.
Reasons to Buy
- Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market.
- Identify the areas of growth and opportunities, which will aid effective marketing planning.
- The differing growth rates in regional product sales drive fundamental shifts in the market.
- This report provides detailed, authoritative data on these changes - prime intelligence for marketers.
- Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.
Table of Contents
1. Overview2. Market Size
3. Market Structure
4. Manufacturers & Brands
5. Taxation & Retail Prices
5.1. Taxation
5.2. Retail Prices
6. The Smoking Population
7. Production and Trade
7.1. Production
7.2. Imports
7.3. Exports
8. Operating Constraints
8.1. Advertising Restrictions
8.2. Health Warnings and Labelling Requirements
8.3. Other Restrictions
9. Company Profiles
10. Prospects & Forecasts
11. Appendix
11.1. What is this Report About?
11.2. Time Frame
11.3. Product Category Coverage
11.4. Methodology
11.5. About the Author
11.6. Disclaimer
11.7. Contact Us
List of Tables
- Table 1: Cigarette Consumption, Million Pieces, 1990-2018
- Table 2: Per Capita Consumption, Pieces per Day/Week/Year, 1990-2018
- Table 3: Retail Sales of Cigarettes, Billion ¥, 1990-2015
- Table 4: Market Breakdown, National vs. International Brands, Billion Pieces, 2007-2017
- Table 5: Market Breakdown, National vs. International Brands, %, 2007-2017
- Table 6: Segmentation by Marketed Strength, %, 2002-2014
- Table 7: Average Marketed Strength Trends, Mg, 1990 & 2001-2013
- Table 8: Menthol Cigarettes: Sales Trends, Billion Pieces & % Volume, 2007-2017
- Table 9: D-Spec Products, Sales Trends, Billion Pieces & % Volume, 2003-2013
- Table 10: Premium Cigarettes: Sales Trends, Billion Pieces & % Volume, 2008-2017
- Table 11: Number of Cigarette Retailers & Vending Machines, 1997-2017
- Table 12: Manufacturer Sales, Million Pieces, 2002-2017
- Table 13: Manufacturers Market Share, % Volume, 2002-2017
- Table 14: Japan Tobacco: Shares by Marketed Strength, % Volume, 2000-2012
- Table 15: Manufacturer Positioning by Sector, % Volume, 2000-2009
- Table 16: Market Shares, Leading Brand Families, % Volume, 2007-2017
- Table 17: Market Shares, Leading Brand Variants, %, 2007-2017
- Table 18: Japan Tobacco: New Product Launches by Category, 2007-2017
- Table 19: Japan Tobacco: New Product Launches, Fiscal 2004-2016
- Table 20: Cigarette Tax Rates: 1985-2014
- Table 21: JT-Approved Cigarette Price Increases, ¥/Pack (20), 2014
- Table 22: Impact on Monthly Cigarette Sales of October 2010 Tax Increase, 2009-2011
- Table 23: Tax Incidence & Margin Development per Pack, 2005-2014
- Table 24: Cigarette Tax Collection, Million ¥, 2003-2012
- Table 25: Breakdown of JT Brands by Price, % Volume, 2007-2017
- Table 26: Average Retail Prices, ¥ Per Pack (20), 2000-2009
- Table 27: JT: Cigarette Brand Pricing, Price ¥, 2007-2014
- Table 28: Smoking Population, 1990-2017
- Table 29: Adult Males Smoking Prevalence by Age Group, %, 1999-2015
- Table 30: Female Smoking Prevalence by Age Group, %, 1999-2015
- Table 31: Japanese Smoking Rate, May 2017, Percentage Share (%)
- Table 32: Japanese Smoking Rate, May 2017, Millions
- Table 33: Smoking Prevalence by Gender & Region, %, 2015
- Table 34: Average Number of Cigarettes Smoked by Gender & Age, %, 2011 & 2015
- Table 35: Cigarette Production, Billion Pieces, 1990-2017
- Table 36: Cigarette Imports, Million Pieces and %, 1990-2017
- Table 37: Imports by Country of Origin, Million Pieces, 2007-2017
- Table 38: Imports by Country of Origin, %, 2007-2017
- Table 39: Cigarette Exports, Million Pieces and %, 1990-2017
- Table 40: Exports by Country of Destination, Million Pieces, 2007-2017
- Table 41: Exports by Country of Destination, %, 2007-2017
- Table 42: Company profile: Japan Tobacco Inc.
- Table 43: Company profile: Philip Morris KK
- Table 44: Consumption Forecasts, Million Pieces, Pieces per Year and % Change, 2018-2028
List of Figures
- Figure 1: Methodology
- Figure 2: Global Data at a glance
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Japan Tobacco (JT)
- Marlboro
- Philip Morris International (PMI)
- BAT
