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Savoury Snacks in Western Europe

  • ID: 4091178
  • Report
  • Region: Europe, Western Europe
  • 58 pages
  • Euromonitor International
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Western Europe is the world’s third largest savoury snacks market, following North America and Asia Pacific. Innovation combined with the health and wellness trend drives sales in this category. Ingredients such as ancient grains or sustainable proteins and presence of healthier options (e.g. nuts, seeds and trail mixes or vegetable, pulse and bread chips) and a shift towards products with higher in protein and higher in fibre content will see further growth of this category among snacks.

The Savoury Snacks in Western Europe global briefing offers an insight into to the size and shape of the Packaged Food market, highlights buzz topics, emerging geographies, categories and trends and identifies the leading companies and brands. It also offers strategic analysis on driving packaged food industry trends like health and wellness, premiumisation, convenience and value-for-money and how those trends influence factors like new product developments, packaging innovations, retail distribution and retail pricing both historically and into the future.

Product coverage: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Packaged Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Savoury Snacks in Western Europe
Regional Overview
Leading Companies and Brands
Forecast Projections
Country Snapshots
Note: Product cover images may vary from those shown
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Western Europe is the world’s third largest savoury snacks market, following North America and Asia Pacific. While the region’s growth has been lagging behind the global average, savoury snacks continues to be the most dynamic snacks category in Western Europe. Protein-rich variants such as nuts, seeds and trail mixes and non-potato-based chips, including vegetable and pulse chips, offer the best prospects. In terms of countries, Turkey, the UK and France are the ones on which to focus.

Accounting for over a third of regional sales, the UK has emerged as the biggest and one of the most buoyant markets in Western Europe. This is down to the sheer size of salty snacks, which accounts for 65% of total sales of savoury snacks. Potato chips is by far the most popular type of salty snack in the UK, owing largely to tradition. This snack is not only consumed as a popular pub and party food, but also forms an integral part of lunch.

The demand for naturally healthy protein and alternative ingredients boost sales of nuts, seeds and trail mixes

While salty snacks such as potato and corn chips have become relatively saturated and invaded by multinational brands, nuts, seeds and trail mixes have gained increasing appeal due to their naturally healthy association, which has particularly resonated well with the socially-conscious Millennial generation in Western Europe.

Private label sales overtake brands in savoury snacks

Accounting for over a quarter of total savoury snacks revenues, private label sales triumph those of the leading manufacturer. Private labels owes its growth to the growing popularity of nuts, seeds and trail mixes within the category, as well as the rapid rise in the number of discounters and supermarkets which stock a growing number of their own private label brands to preserve their margins.

Market maturity and growing competition are potential barriers to future growth

One concern for snacks manufacturers is the growing maturity of savoury snacks across Western Europe, which is expected to act as a constraint on growth. Promotions seem to be a good way to counter maturity, and will be effective tools in restoring or strengthening growth in Spain, France, Sweden, Norway and Austria. Increasing product variety and availability is another way to drive growth, and targeting the right distribution channels will be key.
Note: Product cover images may vary from those shown