TV Services: Changing the Channel Package

  • ID: 4091273
  • Report
  • Region: Global
  • 54 Pages
  • Parks Associates
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FEATURED COMPANIES

  • A+E Networks
  • AT&T
  • Comcast
  • Gracenote
  • Rogers’ Cable
  • Time Warner
  • MORE

Several factors are causing operators to reassess the ways in which they package their pay-TV offerings, including carriage fee battles, changing consumer preferences, new regulations, emerging technologies, and aggressive competition. As a result, many are exploring opportunities for skinny bundles, a la carte offerings, or other options to help increase subscriber choice and capture revenues from the pay-tv subscribers who are leaving or reducing their pay-TV service spending.

This report examines global and regional trends in video service packaging and consumer preferences related to these changes. The report particularly focuses on the trend of skinny bundles in the U.S. and other markets, including their impact on operators and the ecosystem for television content and services.

The main focus of this report is the United States market. Sections of this report include analysis of European and Asian/Pacific markets including primary and secondary research where applicable.

Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • A+E Networks
  • AT&T
  • Comcast
  • Gracenote
  • Rogers’ Cable
  • Time Warner
  • MORE

1.0 Report Summary
1.1 Purpose of Report
1.2 Scope of Report
1.3 Research Approach/Sources

2.0 Changing Demand for Live, Linear TV
2.1 Cord-Cutting, Cord-Shaving, and the Adoption of Pay TV
2.1.1 Cord-Cutters and the Return to Pay TV

3.0 Re-thinking the Channel Package
3.1 The Emergence of Skinny Bundles
3.1.1 Licensing and Skinny Bundles
3.1.2 Skinny Bundle Case Study: The Evolution of Sling TV
3.2 Skinny Bundle Impact on Pay-TV Revenues / KPIs
3.3 Industry Trends in Channel Packages and Bundling
3.3.1 OTT / pay-TV Bundling and Partnerships
3.3.2 Ultimate Consumer Choice: A la carte pay-TV offerings
3.4 Carriage Fee Conflicts and Network Blackouts

4.0 Market Forecast
4.1 Forecast Methodology & Assumptions
4.2 Forecast of Pay-TV Subscribers (2015 - 2021)

5.0 Implications & Recommendations

6.0 Appendix
6.1 Glossary
6.2 Index
6.3 Image Sources

List of Figures:
U.S. Pay-TV Service Penetration (2011 - 2016)
Number of Pay-TV Subscribers for Leading U.S. Pay-TV Providers (2014-2016)
Cord Nevers by Age (2014-2016)
Cord-Shavers, Cord-Cutters, & Cord-Nevers (2014 - 2016)
Recent Change to Pay-TV Service (2015 - 2016)
Changes to Pay-TV Service by Provider (2015 - 2016)
Reasons Consumers Re-subscribed to Pay TV
Channel Preferences by Skinny Bundle Target Segments
Comparison of Skinny Bundle Size and Pricing (Feb 2017)
Average Expenditure on TV Services (2012 - 2016)
Skinny Bundle Revenue Scenario - Incremental Subscribers
Skinny Bundle Revenue Scenario - Full Cannibalization
Offset Analysis: Skinny Bundle vs. Cannibalized Subscribers
Skinny Bundle Revenue Scenario - The Value of Add-on Packs
Pay TV and OTT Service Subscriptions
A la carte and skinny bundle options among Canadian operators
Consumer Uptake of Operator Skinny Bundles and a la carte Channels in Canada
Recent Carriage Fee Conflicts
YES Network Carriage Fee Battle Ad Campaign
TV Services Forecast Methodology
Number of TV Households by Region (2015 - 2021)
Global Forecast: Number of Pay-TV Households by Type (2015 - 2021)

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