Global Granola Bars Market 2017-2021

  • ID: 4115463
  • Report
  • Region: Global
  • 72 pages
  • TechNavio
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FEATURED COMPANIES

  • 18 RABBITS
  • Earnest Eats
  • Health Valley
  • KIND Snacks
  • Nature's Path
  • Quaker
  • MORE
About Granola Bars

Maintaining a healthy lifestyle and a healthy diet is a top priority among consumers today. However, besides health benefits, consumers also look for good taste when purchasing food products. Thus, granola bars fit the requirements of consumers. The portability and filling capacity of these bars are the other reasons behind their growing popularity.

The analysts forecast the global granola bars market to grow at a CAGR of 8.64% during the period 2017-2021.

Covered in this report
The report covers the present scenario and the growth prospects of the global granola bars market for 2017-2021. To calculate the market size, the report considers the revenue generated from the retail sales of granola bars worldwide has been considered.

The market is divided into the following segments based on geography:
- Americas
- APAC
- EMEA

The report, Global Granola Bars Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the Key vendors operating in this market.

Key vendors
- General Mills
- Kellogg
- Quaker
- KIND Snacks
- Clif Bar
- Sunbelt Bakery
Other prominent vendors
- 18 RABBITS
- Nature's Path
- Soul Sprout
- Earnest Eats
- Oriole Healthy Food
- Freedom Nutritional Products Group
- Mars
- Health Valley
- Udi's

Market drivers
- Increasing popularity of granola bars among parents.
- For a full, detailed list, view the full report

Market challenges
- Product recalls of popular granola bar brands.
- For a full, detailed list, view the full report

Market trends
- Burgeoning marketing initiatives.
- For a full, detailed list, view the full report

Key questions answered in this report
- What will the market size be in 2021 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?

You can request one free hour of the analyst’s time when you purchase this market report. Details are provided within the report.
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Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • 18 RABBITS
  • Earnest Eats
  • Health Valley
  • KIND Snacks
  • Nature's Path
  • Quaker
  • MORE
PART 01: Executive summary

PART 02: Scope of the report

Market overview

PART 03: Market research methodology

Research methodology

Economic indicators

PART 04: Introduction

Key market highlights

PART 05: Market landscape

Market overview

Granola bars

Five forces analysis

PART 06: Market segmentation by product type

Segmentation of granola bars market by product type

Organic granola bars

Non-organic granola bars

PART 07: Market segmentation by distribution channels

PART 08: Geographical segmentation

Americas

Europe

APAC

MEA

PART 09: Key leading countries

US

Canada

UK

Australia

PART 10: Market drivers

Multiple health benefits of granola

Convenience of consuming granola bars on-the-go

Increasing popularity of granola bars among parents

Increasing demand for gluten-free granola bars

PART 11: Impact of drivers

PART 12: Market challenges

Harmful effects of few ingredients used in granola bars

Competition from other snack categories

Product recalls by popular granola bar brands

Misleading Claims

PART 13: Impact of drivers and challenges

PART 14: Market trends

Increasing demand for vegan granola bars

Burgeoning marketing initiatives

Launch of interesting flavors to entice consumers

PART 15: Vendor landscape

Competitive scenario

Other prominent vendors

PART 16: Key vendor analysis

General Mills

Kellogg

Quaker

KIND Snacks

Clif Bar

Sunbelt Bakery

PART 17: Appendix

Abbreviation

PART 18: About the Author

List of Exhibits
Exhibit 01: Segmentation by geography
Exhibit 02: Top benefits that consumers look for while purchasing a bar
Exhibit 03: Insights on consumers in the global snack bars market
Exhibit 04: Other key advantages of consuming snack bars
Exhibit 05: Global snack bars market 2016-2021 ($ billions)
Exhibit 06: Types of snack bars
Exhibit 07: Benefits of granola bars over breakfast bars/cereal bars on various parameters
Exhibit 08: Global granola bars market 2016-2021 ($ billions)
Exhibit 09: Global granola bars market in 2016 ($ billions)
Exhibit 10: Five forces analysis
Exhibit 11: Segmentation by product type in 2016 (%)
Exhibit 12: Segmentation by product type in 2020 (%)
Exhibit 13: Global organic granola bars market 2016-2021 ($ billions)
Exhibit 14: Global non-organic granola bars market 2016-2021 ($ billions)
Exhibit 15: Segmentation by distribution channel (%)
Exhibit 16: Global granola bars market by geography in 2016 (%)
Exhibit 17: Global granola bars market by geography in 2020 (%)
Exhibit 18: Granola bars market in the Americas 2016-2021 ($ billions)
Exhibit 19: Granola bars market in Europe 2016-2021 ($ billions)
Exhibit 20: Granola bars market in APAC 2016-2021 ($ billions)
Exhibit 21: Granola bars market in MEA 2016-2021 ($ billions)
Exhibit 22: Key leading countries
Exhibit 23: Number of supermarkets in the US
Exhibit 24: Health benefits of granola
Exhibit 25: Other prominent reasons behind the preference for food products that can be consumed on-the-go
Exhibit 26: Retail packaged gluten-free food market for different countries 2010- 2014 ($ billion)
Exhibit 27: Impact of drivers
Exhibit 28: Few harmful ingredients used in granola bars
Exhibit 29: Labels that attract consumers of packaged food (like bars)
Exhibit 30: Impact of drivers and challenges
Exhibit 31: Strategies adopted by players to sell granola bars
Exhibit 32: Competitive assessment
Exhibit 33: General Mills: Business segmentation by revenue 2016
Exhibit 34: General Mills: Business segmentation by revenue 2015 and 2016 ($ billions)
Exhibit 35: General Mills: Geographical segmentation by revenue 2016
Exhibit 36: General Mills: Product offerings in the global granola bars market
Exhibit 37: Kellogg: Business segmentation 2015
Exhibit 38: Kellogg: Product offerings in the global granola bars market
Exhibit 39: Quaker: Product offerings in the global granola bars market
Exhibit 40: Quaker: SWOT analysis
Exhibit 41: KIND Snacks: Product offerings in the global granola bars market
Exhibit 42: KIND Snacks: SWOT analysis
Exhibit 43: Clif Bar: Product offerings in the global granola bars market
Exhibit 44: Clif Bar: SWOT Analysis
Exhibit 45: Clif Bar: Recent Development
Exhibit 46: Sunbelt Bakery: Product offerings in the global granola bars market
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • 18 RABBITS
  • Earnest Eats
  • Health Valley
  • KIND Snacks
  • Nature's Path
  • Quaker
  • MORE
New Report Released: – Global Granola Bars Market 2017-2021

The author of the report recognizes the following companies as the key players in the global granola bars market: General Mills, Kellogg, Quaker, KIND Snacks, Clif Bar, and Sunbelt Bakery.

Other Prominent Vendors in the market are: 18 RABBITS, Nature's Path, Soul Sprout, Earnest Eats, Oriole Healthy Food, Freedom Nutritional Products Group, Mars, Health Valley, and Udi's.

Commenting on the report, an analyst from the research team said: “One trend in market is burgeoning marketing initiatives. Granola bar vendors are following integrated marketing communication, using newspapers, magazines, and social media such as YouTube and Facebook to sell their products. These communication channels are playing a key role in generating product awareness and focusing on the benefits of granola bars. Players are also launching innovative advertisement campaigns displaying the various new flavors of granola bars and the important ingredients used in these bars to create a positive impact on consumers. Natural Valley came up with an advertisement in 2015 highlighting children addiction to technology and the need to consume granola bars to stop the impending death of childhood innocence and the emergence of child robots. The same company launched a campaign called Get Out There in 2014 to communicate the message that whole grains present in granola bars provide long-lasting energy. These marketing initiatives are increasing the salability of granola bars.”

According to the report, one driver in market is multiple health benefits of granola. Over the past two decades, urbanization and consumerism have led to considerable changes in the lifestyles and dietary habits of people across the world. There has been a substantial increase in the consumption of artificial and synthetic food products, increasing the incidence of lifestyle diseases such as drug abuse, alcohol, and smoking. However, consumers are becoming more concerned and conscious about their health and fitness and paying more attention to the nutritional content of the food they eat. Thus, ingredients such as granola that have multiple health benefits are becoming popular among consumers.

Further, the report states that one challenge in market is competition from other snack categories. Granola bars are predominantly consumed as on-the-go snacks by the working population to save time, by athletes to gain optimum energy for training, and by cereal bar lovers. However, consumers have a variety of options to choose from, and the threat of substitutes is high in the global cereal bars market. Frozen yogurt, cakes, chocolate confectionary, and potato chips are substitutes for granola bars and are still preferred to granola bars especially in emerging countries like India. For instance, global frozen yogurt is expected to grow at a CAGR of 8% between 2016 and 2020. Though the nutritional value of these substitutes is low, they still offer strong competition to granola bars.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
Note: Product cover images may vary from those shown
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  • General Mills
  • Kellogg
  • Quaker
  • KIND Snacks
  • Clif Bar
  • Sunbelt Bakery
  • 18 RABBITS
  • Nature's Path
  • Soul Sprout
  • Earnest Eats
  • Oriole Healthy Food
  • Freedom Nutritional Products Group
  • Mars
  • Health Valley
  • Udi's
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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