Sweet Biscuits, Snack Bars and Fruit Snacks in Asia Pacific

  • ID: 4143320
  • Report
  • Region: Asia, Asia Pacific
  • 56 pages
  • Euromonitor International
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Growth in sweet biscuits, snack bars and fruit snacks in Asia Pacific is driven by rising sales in China and India, where the category is not mature, and is supported by a resilient performance in Japan. The vast majority of sales are derived from sweet biscuits, benefiting from a wider product variety and availability in India, while premiumisation drives growth in India and Indonesia, notably in wafers and cookies. In fruit snacks, innovations and marketing activities fuel growth in China.

The Sweet Biscuits, Snack Bars and Fruit Snacks in Asia Pacific global briefing offers an insight into to the size and shape of the Packaged Food market, highlights buzz topics, emerging geographies, categories and trends and identifies the leading companies and brands. It also offers strategic analysis on driving packaged food industry trends like health and wellness, premiumisation, convenience and value-for-money and how those trends influence factors like new product developments, packaging innovations, retail distribution and retail pricing both historically and into the future.

Product coverage: Baby Food, Baked Goods, Breakfast Cereals, Confectionery, Dairy, Edible Oils, Ice Cream and Frozen Desserts, Processed Fruit and Vegetables, Processed Meat and Seafood, Ready Meals, Rice, Pasta and Noodles, Sauces, Dressings and Condiments, Savoury Snacks, Soup, Spreads, Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Packaged Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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Sweet Biscuits, Snack Bars and Fruit Snacks in Asia Pacific
  • Introduction
  • Regional Overview
  • Leading Companies and Brands
  • Forecast Projections
  • Country Snapshots
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With sales of USD22 billion, Asia Pacific is the world’s biggest market for sweet biscuits, snack bars and fruit snacks. In per capita terms, however, the region’s consumption significantly lags behind the rest of the world, indicating its untapped potential. Together with India and Japan, the region’s biggest opportunities lie in Southeast Asian markets such as Indonesia, Vietnam and the Philippines, where premiumisation, health and functionality should be the key trends on which to focus.

Asia Pacific is the world’s biggest and one of the most dynamic regions in sweet biscuits, snack bars and fruit snacks


While Asia Pacific is the world’s biggest and one of the fastest-growing markets for sweet biscuits, snack bars and fruit snacks in per capita terms, the region’s consumption significantly lags behind the rest of the world. This is an opportunity for manufacturers, as there is ample room to boost revenues in a fast and cost-effective way.

China is the uncontested leader, but with decreasing importance


Accounting for 35% of the region’s total sales, China is unsurprisingly the biggest market in Asia Pacific. However, over the last couple of years a growing focus on health and nutrition had a negative impact on sales, and sweet biscuits (as well as fruit snacks) started to be seen as unhealthy, which led to a contraction in the Chinese market. India, Indonesia, the Philippines and Japan, on the other hand, showed a significant uptick in sales.

Sales remain fragmented, with the large presence of local companies


Sweet biscuits, snack bars and fruit snacks in Asia Pacific remains fragmented. Among the top five players, the only non-Asian company is Mondelez. However, even in China, where it leads, Mondelez’s share is barely 8%. Fast-growth markets such as India, Indonesia and Japan remain largely dominated by local players.

Convenience stores is the channel to look out for


Whilst traditional grocery retailers is still the preferred choice across several of the region’s markets, modern grocery retailers set the rules of the game in China, Japan, Singapore, Hong Kong and South Korea. Convenience stores is becoming an increasingly important channel in all these markets, due to the move towards bite-size variants, snack bars and on-the-go formats.
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