Global Toys and Games Market 2017-2021

  • ID: 4143800
  • Report
  • Region: Global
  • 70 pages
  • TechNavio
OFF
1h Free Analyst Time

Speak directly to the analyst to clarify any post sales queries you may have.

1 of 6

FEATURED COMPANIES

  • Funtastic
  • JAKKS Pacific
  • LeapFrog Enterprises
  • MGA Entertainment
  • Ravensburger
  • TOMY
  • MORE
About Toys and Games

Toys and games are used for the amusement and entertainment of children. Activity toys such as building sets, dolls, puzzles such as jigsaw puzzles, and card games help children enhance their mental agility and develop coordination and manual skills. The increasing consumer demand for branded toys and games, the growing willingness of parents to spend more on such products, and the rising per capita disposable income are some of the factors leading to an increase in the demand for toys and games globally.

The analysts forecast the global toys and games market to grow at a CAGR of 4.94% during the period 2017-2021.

Covered in this report
The report covers the present scenario and the growth prospects of the global toys and games market for 2017-2021. To calculate the market size, the report presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources.

The market is divided into the following segments based on geography:
- Americas
- APAC
- EMEA

The report, Global Toys and Games Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
- Hasbro
- Mattel
- Ravensburger
- The LEGO Group
- TOMY
Other prominent vendors
- Funko
- Funtastic
- JAKKS Pacific
- Lansay
- LeapFrog Enterprises
- MGA Entertainment
- Playmates Toys
- ToyQuest
- Vivid Imaginations

Market drivers
- Immense popularity of TV shows and movies.
- For a full, detailed list, view the full report

Market challenges
- Seasonal demand and short life of merchandise and collectibles.
- For a full, detailed list, view the full report

Market trends
- Use of licensed merchandise for marketing and branding.
- For a full, detailed list, view the full report

Key questions answered in this report
- What will the market size be in 2021 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the Key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?

You can request one free hour of the analyst’s time when you purchase this market report. Details are provided within the report.
READ MORE
Note: Product cover images may vary from those shown
2 of 6

FEATURED COMPANIES

  • Funtastic
  • JAKKS Pacific
  • LeapFrog Enterprises
  • MGA Entertainment
  • Ravensburger
  • TOMY
  • MORE
PART 01: Executive summary

PART 02: Scope of the report

PART 03: Research Methodology

PART 04: Introduction
  • Key market highlights
PART 05: Market landscape
  • Market overview
  • Market size and forecast
  • Five forces analysis
PART 06: Market segmentation by product type
  • Global plush toys market
  • Global infant/pre-school toys market
  • Global activity and ride-on toys market
  • Global dolls market
  • Global games and puzzles market
  • Global other toys market
PART 07: Market segmentation by retail formats
  • Global toys and games market by retail format
PART 08: Geographical segmentation
  • Global toys and games market by geography
  • Toys and games market in the Americas
  • Toys and games market in EMEA
  • Toys and games market in APAC
PART 09: Key leading countries
  • US
  • UK
  • France
  • China
PART 10: Decision framework

PART 11: Drivers and challenges
  • Market drivers
  • Impact of drivers on key customer segments
  • Market challenges
  • Impact of challenges on key customer segments
PART 12: Market trends
  • Emergence of 3D printing
  • Use of licensed merchandise for marketing and branding
  • Growing market for franchise movies and shows
PART 13: Vendor landscape
  • Competitive scenario
  • Hasbro
  • Mattel
  • Ravensburger
  • The LEGO Group
  • TOMY
  • Other prominent vendors
PART 14: Appendix
  • List of abbreviations
List of Exhibits
Exhibit 01: Overview of the global toys and games market
Exhibit 02: Global toys and games market 2016-2021 ($ billions)
Exhibit 03: Five forces analysis
Exhibit 04: Global toys and games market by product type
Exhibit 05: Global toys and games market by product type 2016 and 2021 (% share)
Exhibit 06: Global plush toys market 2016-2021 ($ billions)
Exhibit 07: Global infant/pre-school toys market 2016-2021 ($ billions)
Exhibit 08: Global activity and ride-on toys market 2016-2021 ($ billions)
Exhibit 09: Global dolls market 2016-2021 ($ billions)
Exhibit 10: Global games and puzzles market 2016-2021 ($ billions)
Exhibit 11: Global other toys market 2016-2021 ($ billions)
Exhibit 12: Global toys and games market by retail format
Exhibit 13: Global toys and games market by retail format 2016
Exhibit 14: Global toys and games market by retail format 2021
Exhibit 15: Global toys and games market by retail format 2016-2021 (by revenue $ billions)
Exhibit 16: Analysis of different retail formats based on key parameters
Exhibit 17: Global toys and games market by geographical segmentation 2016 and 2021
Exhibit 18: Toys and games market in the Americas 2016-2021 ($ billions)
Exhibit 19: Toys and games market in EMEA 2016-2021 ($ billions)
Exhibit 20: Toys and games market in APAC 2016-2021 ($ billions)
Exhibit 21: Movie releases and gross sales 2015 ($ millions)
Exhibit 22: Production budget of movies 2006-2016 ($ millions)
Exhibit 23: Impact of drivers
Exhibit 24: Impact of challenges
Exhibit 25: Marvel's movie releases 2008-2019
Exhibit 26: Key vendors in global toys and games market
Exhibit 27: Global toys and games market: Radar chart analysis
Exhibit 28: Hasbro: Business segmentation by revenue 2015
Exhibit 29: Hasbro: Product segmentation 2015
Exhibit 30: Mattel: Business segmentation by revenue 2015
Exhibit 31: Mattel: Geographical segmentation by revenue 2015
Exhibit 32: The LEGO Group: Product categories
Exhibit 33: TOMY: Business segmentation by revenue 2016
Note: Product cover images may vary from those shown
3 of 6

Loading
LOADING...

4 of 6

FEATURED COMPANIES

  • Funtastic
  • JAKKS Pacific
  • LeapFrog Enterprises
  • MGA Entertainment
  • Ravensburger
  • TOMY
  • MORE
New Report Released: – Global Toys and Games Market 2017-2021

The author of the report recognizes the following companies as the key players in the global toys and games market: Hasbro, Mattel, Ravensburger, The LEGO Group, and TOMY.

Other Prominent Vendors in the market are: Funtastic, JAKKS Pacific, Lansay, LeapFrog Enterprises, MGA Entertainment, Playmates Toys, ToyQuest, and Vivid Imaginations.

Commenting on the report, an analyst from the research team said: “One trend in market is use of licensed merchandise for marketing and branding. Licensing of toys is a key trend affecting toy sales globally. Seven out of ten licensed traditional toy manufacturers are in APAC. The US is the biggest licensed toys market globally. Due to the influence of Hollywood blockbuster movies such as Transformers: Dark of the Moon, Cars 2, and Thor, the demand for license merchandise has increased significantly 2012. Numerous varieties of toys and games, including licensed toys, are currently available and are gaining popularity in the market. The popularity of TV shows for children, cartoons, and movies has also increased the manufacturing of toys and games based on the characters in these shoes and movies. For instance, the success of Hannah Montana and Spiderman increased the sales of the Hannah Montana and Spiderman toys and games product lines. Licensed toys also always carry a higher price tag than their non-licensed counter parts.”

According to the report, one driver in market is increasing personal disposable income and rising middle-class population. In recent years, the lifestyle in both developed countries and emerging countries such as Russia, China, and India has changed dramatically. One of the reasons behind this dramatic increase is rapid urbanization. According to the World bank, almost 60% of the total global population resided in urban areas in 2014. Another reason behind the dramatic change in consumer lifestyle is an increase in purchasing power. Consumer purchasing power and living standards have increased because of higher disposable income, especially in developing countries such as India and China. India's total disposable personal income for the year 2014 was $1.87 million; it grew by 8.02% and reached $2.02 million in 2015. The personal disposable income of consumers in China increased from $4,164.24 in 2014 to $4,503.65 in 2015. The increasing disposable income in these countries along with rapid urbanization is leading to a rise in the demand for toys and games from organized multi-brand retail stores, which, in turn, is helping the market vendors to earn higher revenue.

Further, the report states that one challenge in market is increase in the number of counterfeit toys. The Asian market is crippled by the presence of counterfeits, which are usually of substandard quality and are generally priced lower than original merchandise and toys. The sale of counterfeits is one of the major roadblocks faced by licensors and has an adverse effect on the growth of the market. The two main centers of origin for counterfeit toys and games are China and Hong Kong. Counterfeit toys can cause health issues among children. The main reason behind the demand for counterfeit toys is their low price relative to that of branded toys. In 2011, some of the top countries in the EU that seized counterfeit toys were Romania with 0.32 million counterfeit toys, Germany with 0.31 million toys, and France with 0.21 million counterfeit toys.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
Note: Product cover images may vary from those shown
5 of 6
  • Hasbro
  • Mattel
  • Ravensburger
  • The LEGO Group
  • TOMY
  • Funtastic
  • JAKKS Pacific
  • Lansay
  • LeapFrog Enterprises
  • MGA Entertainment
  • Playmates Toys
  • ToyQuest
  • Vivid Imaginations
Note: Product cover images may vary from those shown
6 of 6
Note: Product cover images may vary from those shown
Adroll
adroll