Smoking Tobacco in Switzerland, 2020

Summary

Smoking Tobacco in Switzerland, 2020 is an analytical report by the publisher that provides extensive and highly detailed current and future market trends in the tobacco market in Switzerland. It covers market size and structure along with per capita and overall consumption. Additionally, it focuses on brand data, retail pricing, prospects, and forecasts for sales and consumption until 2030.

Although the overall market for tobacco products in Switzerland is in decline, the market for smoking tobacco is growing following a change to the tax regime for fine cut led to a downturn in demand in 2010.Smoking tobacco accounted for an improved 8.3% of total tobacco volumes in 2019 compared with 5.2% in 2009. Manufactured cigarettes dominate the Swiss market, accounting for 85.4% of sales in 2019 although down on 91.3% in 2009.

Scope

• Consumption of fine cut tobacco has increased dramatically since 1990, rising from 72.9 tons to 768 tons in 2019.
• Germany is the largest source of imports for Switzerland, accounting for 64.5% of the market.
• The publisher estimates for 2018 and 2019 suggest a slight fall in smoking prevalence with males down to 30% and females to 22.7% in 2019.
• Among males, smoking prevalence was highest in the 25-34 and 35-44 age groups in 2012; the latter group has also seen a sharp increase in prevalence compared to the previous year, as has the 15-19 age group.

Reasons to Buy

• Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market.
• Identify the areas of growth and opportunities, which will aid effective marketing planning.
• The differing growth rates in regional product sales drive fundamental shifts in the market.
• This report provides detailed, authoritative data on these changes - prime intelligence for marketers.
• Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.