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Home Care in the Philippines

  • ID: 4192149
  • Report
  • Region: Philippines
  • 48 pages
  • Euromonitor International
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Home care enjoyed another year of buoyant growth in 2018 as retail volume and value sales continued to rise substantially across the board. With demand still some way from reaching maturity in the majority of categories, there remains ample room for further sales growth. The high overall population of the Philippines meanwhile means significant sales potential, especially in categories which are increasingly coming to be regarded as essential among a more sophisticated urban consumer base.

The Home Care in Philippines market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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HOME CARE IN THE PHILIPPINES

List of Contents and Tables
Executive Summary
Home Care in the Philippines Continues To Present Major Opportunities
More Sophisticated Tastes Slowly Emerge Despite Focus Remaining on Basic Products
Multinational Companies Remain Dominant While Local Players Make A Strong Showing
Innovation Remains at A Minimum As Most Consumers Focus on Basic Functions
Home Care Slated for Strong Sales Growth, With the Consumer Base Set To Expand
Market Indicators
Table 1 Households 2013-2018
Market Data
Table 2 Sales of Home Care by Category: Value 2013-2018
Table 3 Sales of Home Care by Category: % Value Growth 2013-2018
Table 4 NBO Company Shares of Home Care: % Value 2014-2018
Table 5 LBN Brand Shares of Home Care: % Value 2015-2018
Table 6 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 7 Distribution of Home Care by Format: % Value 2013-2018
Table 8 Distribution of Home Care by Format and Category: % Value 2018
Table 9 Forecast Sales of Home Care by Category: Value 2018-2023
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2018-2023
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
Spray/aerosol Air Fresheners Set for Dynamic Growth
Car Air Fresheners Slated for A Strong Performance
Rising and Spreading Affluence Set To Support Further Growth in Air Care
Competitive Landscape
SC Johnson Maintains Its Dominance in Air Care
Philusa Corp Holds Second Position Due To the Popularity of Its Albatross Deodorizer
New Scents Remains A Major Battleground for the Leading Air Care Brands
Category Data
Table 11 Sales of Air Care by Category: Value 2013-2018
Table 12 Sales of Air Care by Category: % Value Growth 2013-2018
Table 13 Sales of Air Care by Fragrance: Value Ranking 2013-2018
Table 14 NBO Company Shares of Air Care: % Value 2014-2018
Table 15 LBN Brand Shares of Air Care: % Value 2015-2018
Table 16 Forecast Sales of Air Care by Category: Value 2018-2023
Table 17 Forecast Sales of Air Care by Category: % Value Growth 2018-2023
Headlines
Prospects
the Ubiquity of Bleach Set To Continue Supporting Sales
Shift Towards Multi-functional Products Set To Compromise Sales of Bleach
Competitive Landscape
Zonrox by Green Cross Remains the Dominant Brand in Bleach
Domestic Players To Remain Dominant
Category Data
Table 18 Sales of Bleach: Value 2013-2018
Table 19 Sales of Bleach: % Value Growth 2013-2018
Table 20 NBO Company Shares of Bleach: % Value 2014-2018
Table 21 LBN Brand Shares of Bleach: % Value 2015-2018
Table 22 Forecast Sales of Bleach: Value 2018-2023
Table 23 Forecast Sales of Bleach: % Value Growth 2018-2023
Headlines
Prospects
Automatic Dishwashers Remain Almost Unheard-of in Private Homes, Limiting Sales To Hand Dishwashing
Liquid and Paste Formats Vie for Sales in Hand Dishwashing
Marketing Campaigns Likely To Become Increasingly Important for Growing Sales
Competitive Landscape
Multinational Companies Continue To Dominate, Led by Procter & Gamble
Changes To Regulations Continue To Benefit Smaller Dishwashing Brands
Value-added Products Likely To Appeal To A Wider Audience
Category Indicators
Table 24 Household Possession of Dishwashers 2013-2018
Category Data
Table 25 Sales of Dishwashing by Category: Value 2013-2018
Table 26 Sales of Dishwashing by Category: % Value Growth 2013-2018
Table 27 NBO Company Shares of Dishwashing: % Value 2014-2018
Table 28 LBN Brand Shares of Dishwashing: % Value 2015-2018
Table 29 Forecast Sales of Dishwashing by Category: Value 2018-2023
Table 30 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023
Headlines
Prospects
Strong Growth Based on Rising Incomes and the Essential Status of Home Insecticides
Education Campaigns Expected To Support Sales of Home Insecticides
the Presence of Dangeous Substandard Products Sharpens Consumer Preferences
Competitive Landscape
SC Johnson & Son's Baygon Remains Heavily Dominant in Home Insecticides
Local Players Hold Their Own in A Highly Competitive Category
Companies Target Different Consumer Segments With Different Products
Category Data
Table 31 Sales of Home Insecticides by Category: Value 2013-2018
Table 32 Sales of Home Insecticides by Category: % Value Growth 2013-2018
Table 33 Sales of Spray/Aerosol Insecticides by Type: % Value 2013-2018
Table 34 NBO Company Shares of Home Insecticides: % Value 2014-2018
Table 35 LBN Brand Shares of Home Insecticides: % Value 2015-2018
Table 36 Forecast Sales of Home Insecticides by Category: Value 2018-2023
Table 37 Forecast Sales of Home Insecticides by Category: % Value Growth 2018-2023
Headlines
Prospects
Automatic Detergents Continues To Challenge Bar Detergents for Dominance in Laundry Care
Demand Slowly Shifts Towards More Sophisticated Laundry Care Products
Supermarkets and Traditional Grocery Retailers To Continue Dominating Laundry Care
Competitive Landscape
Multinational Companies and International Brands Remain in Control of the Category
Domestic Companies Hold Their Own by Targeting Less Affluent Consumers
Shift Towards Automatic Detergents Set To Dictate Competitive Landscape Trends
Category Indicators
Table 38 Household Possession of Washing Machines 2013-2018
Category Data
Table 39 Sales of Laundry Care by Category: Value 2013-2018
Table 40 Sales of Laundry Care by Category: % Value Growth 2013-2018
Table 41 Sales of Laundry Aids by Category: Value 2013-2018
Table 42 Sales of Laundry Aids by Category: % Value Growth 2013-2018
Table 43 Sales of Laundry Detergents by Category: Value 2013-2018
Table 44 Sales of Laundry Detergents by Category: % Value Growth 2013-2018
Table 45 NBO Company Shares of Laundry Care: % Value 2014-2018
Table 46 LBN Brand Shares of Laundry Care: % Value 2015-2018
Table 47 NBO Company Shares of Laundry Aids: % Value 2014-2018
Table 48 LBN Brand Shares of Laundry Aids: % Value 2015-2018
Table 49 NBO Company Shares of Laundry Detergents: % Value 2014-2018
Table 50 LBN Brand Shares of Laundry Detergents: % Value 2015-2018
Table 51 Forecast Sales of Laundry Care by Category: Value 2018-2023
Table 52 Forecast Sales of Laundry Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Floor Polish To Remain the Dominant Polishes Category
Shoe Polish Set To Continue Growing in Importance
Competitive Landscape
SC Johnson & Son Remains in the Box Seat Across Polishes
Category Data
Table 53 Sales of Polishes by Category: Value 2013-2018
Table 54 Sales of Polishes by Category: % Value Growth 2013-2018
Table 55 NBO Company Shares of Polishes: % Value 2014-2018
Table 56 LBN Brand Shares of Polishes: % Value 2015-2018
Table 57 Forecast Sales of Polishes by Category: Value 2018-2023
Table 58 Forecast Sales of Polishes by Category: % Value Growth 2018-2023
Headlines
Prospects
Steady Positive Growth Expected To Be Seen During the Forecast Period
Bathroom Cleaners To Be the Big Winner Over the Forecast Period
Home Care Wipes Expected To Remain Widely Unavailable
Competitive Landscape
SC Johnson & Son Remains the Leading Player in Surface Care
SC Johnson & Son To Continue Benefiting From Ingredients Transparency Programme
Domestic Players Continue To Present Challenges To International Rivals
Category Data
Table 59 Sales of Surface Care by Category: Value 2013-2018
Table 60 Sales of Surface Care by Category: % Value Growth 2013-2018
Table 61 NBO Company Shares of Surface Care: % Value 2014-2018
Table 62 LBN Brand Shares of Surface Care: % Value 2015-2018
Table 63 Forecast Sales of Surface Care by Category: Value 2018-2023
Table 64 Forecast Sales of Surface Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Toilet Liquids/foam To Remain the Largest Category With the Most Dynamic Growth
Rising Income Levels To Support Growth in Rim Blocks and In-cistern Devices
Demographic Factors To Influence Forecast Period Growth Trends
Competitive Landscape
SC Johnson & Son Continues To Lead Toilet Care
Multinational Players Continue To Control the Largest Category of Toilet Liquids/foam
Limited Marketing Continues To Suppress Sales Growth Potential
Category Data
Table 65 Sales of Toilet Care by Category: Value 2013-2018
Table 66 Sales of Toilet Care by Category: % Value Growth 2013-2018
Table 67 NBO Company Shares of Toilet Care: % Value 2014-2018
Table 68 LBN Brand Shares of Toilet Care: % Value 2015-2018
Table 69 Forecast Sales of Toilet Care by Category: Value 2018-2023
Table 70 Forecast Sales of Toilet Care by Category: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
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