Sportswear in Denmark - Research and Markets

Sportswear and performance apparel performed better than womenswear and menswear in 2022 and saw moderate growth in current value terms despite the difficult economic climate. Consumers are keen to stay active and support their health although less investment in sportswear is taking place as the cost of living crisis prevails. During the pandemic, many consumers became less physically active as gyms and other sports facilities closed for several periods and lockdowns meant more time at home.

The Sportswear in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Sports Apparel, Sports Footwear.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Sportswear market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

SPORTSWEAR IN DENMARK

KEY DATA FINDINGS

2022 DEVELOPMENTS

Sportswear sales remain solid as cost of living surges
International sportswear brands lead
E-commerce continues to make marginal gain in value share

PROSPECTS AND OPPORTUNITIES

Muted growth as economic concerns weigh on consumer confidence
E-commerce to become more competitive in sportswear
Health and fitness trend will sustain growth

CATEGORY DATA

Table 1 Sales of Sportswear by Category: Value 2017-2022
Table 2 Sales of Sportswear by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Sportswear: % Value 2018-2022
Table 4 LBN Brand Shares of Sportswear: % Value 2019-2022
Table 5 Distribution of Sportswear by Format: % Value 2017-2022
Table 6 Forecast Sales of Sportswear by Category: Value 2022-2027
Table 7 Forecast Sales of Sportswear by Category: % Value Growth 2022-2027

APPAREL AND FOOTWEAR IN DENMARK

EXECUTIVE SUMMARY

Apparel and footwear in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?

MARKET DATA

Table 8 Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 9 Sales of Apparel and Footwear by Category: Value 2017-2022
Table 10 Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 11 Sales of Apparel and Footwear by Category: % Value Growth 2017-2022
Table 12 NBO Company Shares of Apparel and Footwear: % Value 2018-2022
Table 13 LBN Brand Shares of Apparel and Footwear: % Value 2019-2022
Table 14 Distribution of Apparel and Footwear by Format: % Value 2017-2022
Table 15 Distribution of Apparel and Footwear by Format and Category: % Value 2022
Table 16 Forecast Sales of Apparel and Footwear by Category: Volume 2022-2027
Table 17 Forecast Sales of Apparel and Footwear by Category: Value 2022-2027
Table 18 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2022-2027
Table 19 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES