Sportswear in Denmark

Sportswear in Denmark experienced value growth of 3% in 2025, driven by a strong economy and the ongoing health and wellness trend. Retail sales of sportswear reached DKK7,417 million, with sports apparel being the largest category and seeing the strongest growth, to reach DKK4,603 million. Consumers prioritise comfort, functionality, and style in sportswear, and also look for sustainable products.

This Sportswear in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Sports Apparel, Sports Footwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Sportswear market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.