Small Appliances in Middle East and Africa

  • ID: 4192161
  • Report
  • Region: Africa, Asia Pacific, Middle East
  • 36 pages
  • Euromonitor International
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Regional economic recovery in the region, and trends in personal grooming and food preparation appliances are the biggest drivers of growth. A growing population and rising urbanisation are anticipated to fuel forecast performance. Equally, increased numbers of expatriates working in major cities, rising disposable incomes and more women entering the workforce are enabling consumers to enjoy greater purchasing power, although increased import taxes continue to threaten future performance.

The Small Appliances in Middle East and Africa global briefing offers a comprehensive guide to the retail sales data, allowing you to identify the sectors driving growth. The report also identifies the leading companies/brands and offers strategic analysis of key factors influencing the competitive landscape - be it new product developments, technological innovations, economic/lifestyle influences, distribution or pricing issues. Additionally, trade statistics and producer’s shares will answer questions on where appliances are produced and where they are being exported to, how quickly these units are moving, which companies are producing how much, and whether all categories are behaving in the same way. Collectively, this gives a complete view in both marketing and production planning strategies. Forecasts illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Appliances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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Small Appliances in Middle East and Africa

Regional Overview
Leading Companies and Brands
Forecast Projections
Country Snapshots
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Asia Pacific posted the highest volume growth in small appliances over 2011-2016, at a volume CAGR of 7%, driven by emerging markets such as China, India and Indonesia. Air treatment products posted the highest absolute volume growth among these markets over the same period. Increasing disposable incomes and a preference for convenience are the main factors driving growth in the region.

Increased disposable incomes among consumers in China and India drove growth in air treatment products

Increased disposable incomes was one of the major growth drivers of small appliances in Asia Pacific over 2011-2016, enabling consumers in the rural areas of emerging countries like China and India to buy small appliances such as air conditioners for the first time. According to data on incomes, households with a disposable income of more than USD10,000 increased by 76% in China and by 41% in India over the review period.

Rising consumer health-consciousness bolstered the growth of light fryers in Singapore and South Korea

Growing interest in health and wellbeing was a major factor driving growth in small appliances in developed markets such as Singapore and South Korea. Light fryers, for example, posted volume CAGRs of 41% and 49%, respectively, in these markets over 2011-2016. Since light fryers do not require the usage of oil, consumers can fry food more healthily.

The preference for convenience in Japan spurred growth in stick vacuum cleaners

Cylinder vacuum cleaner volume sales in Japan declined dramatically over 2011-2016. A cylinder vacuum cleaner with the typical weight of 5-8kg is not practical for a smaller house in Japan, compared with the lighter 2-4kg weight of a stick vacuum cleaner.

Intense competition and increased local production is expected to decrease the unit price of air conditioners in India over 2016-202

Intense competition among both local and international players, in addition to increased local production of air conditioners in India, is predicted to decrease unit prices of air conditioners by 9% over 2016-2021. Local production increased by 45% over 2011-2016, while imports of air conditioners to India decreased by 15% over the same period.

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Note: Product cover images may vary from those shown
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