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Bleach in Hong Kong, China

  • ID: 4192170
  • Report
  • Region: China, Hong Kong
  • 13 pages
  • Euromonitor International
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Bleach continued its organic growth in 2018, and is expected to continue to increase in the forecast period. The performance of bleach was supported by the trend for households in Hong Kong to prefer using one cleaning solution as opposed to many. With the wide variety of usage occasions for bleach, the demand for multipurpose cleaners led to rising demand for bleach. The largest driver of sales remained habit persistence.

The Bleach in Hong Kong, China market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Bleach market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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BLEACH IN HONG KONG, CHINA

List of Contents and Tables
Headlines
Prospects
Bleach Gains From Consumers' Desire for A Single Solution for Cleaning
Bleach Is Popular for Stain Removal
Consumers Do Not Mind Paying More for Smaller Products
Competitive Landscape
Kao Gains More Loyalty in Bleach
the Importance of Pack Sizes
Private Label Loses Its Price Advantage To Imported Brands
Category Data
Table 1 Sales of Bleach: Value 2013-2018
Table 2 Sales of Bleach: % Value Growth 2013-2018
Table 3 NBO Company Shares of Bleach: % Value 2014-2018
Table 4 LBN Brand Shares of Bleach: % Value 2015-2018
Table 5 Forecast Sales of Bleach: Value 2018-2023
Table 6 Forecast Sales of Bleach: % Value Growth 2018-2023
Executive Summary
Households in Hong Kong Prefer Multipurpose Cleaning Solutions
the Predisposition Towards Japanese Brands
Airborne Home Care Products Are Not Popular Amongst Consumers
Supermarkets Remains the Largest Sales Channel; Internet Retailing Catches Up
Smaller Products Are Preferred in Light of the Limited Living Space in Hong Kong
Market Indicators
Table 7 Households 2013-2018
Market Data
Table 8 Sales of Home Care by Category: Value 2013-2018
Table 9 Sales of Home Care by Category: % Value Growth 2013-2018
Table 10 NBO Company Shares of Home Care: % Value 2014-2018
Table 11 LBN Brand Shares of Home Care: % Value 2015-2018
Table 12 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 13 Distribution of Home Care by Format: % Value 2013-2018
Table 14 Distribution of Home Care by Format and Category: % Value 2018
Table 15 Forecast Sales of Home Care by Category: Value 2018-2023
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Note: Product cover images may vary from those shown
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