Bleach in Hong Kong, China

  • ID: 4192170
  • Report
  • Region: China, Hong Kong
  • 12 pages
  • Euromonitor International
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Since SARS (Severe Acute Respiratory Syndrome) hit Hong Kong hard in 2003, bleach has become an essential cleaner for the households of the territory. The health and hygiene authority officially recommends bleach to the public for keeping their homes decontaminated and disinfected. On the authority's website and other promotional materials, it states bleach is an effective cleaner offered at economical prices. With the governmental endorsement, bleach is essential to housekeeping in Hong Kong.

The Bleach in Hong Kong, China market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Bleach market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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BLEACH IN HONG KONG, CHINA

List of Contents and Tables
  • Headlines
  • Prospects
  • Bleach Is the All-time Germ Killer
  • Insignificant Product Improvement in the Mature Category of Bleach
  • Fear of Health Threats Sustains Demand
  • Competitive Landscape
  • Keen Competition Between the Top Two Players
  • International Brands Dominate
  • Private Label on the Decline
  • Category Data
  • Table 1 Sales of Bleach: Value 2012-2017
  • Table 2 Sales of Bleach: % Value Growth 2012-2017
  • Table 3 NBO Company Shares of Bleach: % Value 2013-2017
  • Table 4 LBN Brand Shares of Bleach: % Value 2014-2017
  • Table 5 Forecast Sales of Bleach: Value 2017-2022
  • Table 6 Forecast Sales of Bleach: % Value Growth 2017-2022
  • Executive Summary
  • Home Care Continues To Record Current Value Growth in 2017
  • Convenience Is King
  • Bricks-and-mortar Stores Triumph Over E-commerce
  • the Competitive Landscape Is Static
  • Reaching Market Maturity
  • Market Indicators
  • Table 7 Households 2012-2017
  • Market Data
  • Table 8 Sales of Home Care by Category: Value 2012-2017
  • Table 9 Sales of Home Care by Category: % Value Growth 2012-2017
  • Table 10 NBO Company Shares of Home Care: % Value 2013-2017
  • Table 11 LBN Brand Shares of Home Care: % Value 2014-2017
  • Table 12 Penetration of Private Label in Home Care by Category: % Value 2012-2017
  • Table 13 Distribution of Home Care by Format: % Value 2012-2017
  • Table 14 Distribution of Home Care by Format and Category: % Value 2017
  • Table 15 Forecast Sales of Home Care by Category: Value 2017-2022
  • Table 16 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
  • Sources
  • Summary 1 Research Sources
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