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Sanitary Protection in Taiwan

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    Report

  • 20 Pages
  • March 2023
  • Region: Taiwan
  • Euromonitor International
  • ID: 4192179
Taiwan witnessed a second wave of the pandemic in May 2022. Although the local government did not impose any mandatory lockdown period at home, some consumers chose to spend more time at home out of health concerns, leading to slightly increasing demand for reusable sanitary protection products. However, reusable products are so niche in Taiwan that they do not exert a major negative influence on sanitary protection.

The analyst's Sanitary Protection in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:

Pantyliners, Sanitary Protection Including Intimate Wipes, Tampons, Towels.

Data coverage:

Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Sanitary Protection market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

SANITARY PROTECTION IN TAIWANKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Moderate value sales growth for sanitary protection due to rising costs and inflationary spikes
  • Slim/thin/ultra-slim towels with wings remains a major battlefield in sanitary protection
  • United Charm continues to strengthen its leading position in Taiwan in 2022
PROSPECTS AND OPPORTUNITIES
  • Sanitary protection maintains steady growth over the forecast period
  • International brands continue to characterise sanitary protection in Taiwan
  • Retail e-commerce gains traction consolidating its sales performance
CATEGORY DATA
  • Table 1 Retail Sales of Sanitary Protection by Category: Value 2017-2022
  • Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022
  • Table 3 Retail Sales of Tampons by Application Format: % Value 2017-2022
  • Table 4 NBO Company Shares of Retail Sanitary Protection: % Value 2018-2022
  • Table 5 LBN Brand Shares of Retail Sanitary Protection: % Value 2019-2022
  • Table 6 Forecast Retail Sales of Sanitary Protection by Category: Value 2022-2027
  • Table 7 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2022-2027
TISSUE AND HYGIENE IN TAIWAN
EXECUTIVE SUMMARY
  • Tissue and hygiene in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for tissue and hygiene?
MARKET INDICATORS
  • Table 8 Birth Rates 2017-2022
  • Table 9 Infant Population 2017-2022
  • Table 10 Female Population by Age 2017-2022
  • Table 11 Total Population by Age 2017-2022
  • Table 12 Households 2017-2022
  • Table 13 Forecast Infant Population 2022-2027
  • Table 14 Forecast Female Population by Age 2022-2027
  • Table 15 Forecast Total Population by Age 2022-2027
  • Table 16 Forecast Households 2022-2027
MARKET DATA
  • Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
  • Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
  • Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2018-2022
  • Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2019-2022
  • Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2017-2022
  • Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2017-2022
  • Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2022
  • Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2022-2027
  • Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources