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Fish and Seafood in Morocco

  • ID: 4192183
  • Report
  • Region: Morocco
  • 13 pages
  • Euromonitor International
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The per capita consumption of fish in Morocco is around 12kg, which is still very low compared with other European countries. However, consumption is increasing amidst the growing production of fish in the country, especially sardines, which is the most consumed fish in Morocco. In addition, the government has been running many campaigns on television and radio in order to increase consumer awareness of the benefit of consuming more fish in order to increase consumption.

The Fish and Seafood in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2014-2018, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market – be they new product developments, consumption patterns and distribution data. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Crustaceans, Fish, Molluscs and Cephalopods.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Fish and Seafood market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Fish and Seafood in Morocco

List of Contents and Tables
Headlines
Prospects
Fish and Seafood Is Expected To Record Strong Growth Over the Forecast Period
Fish Remains Very Important To Moroccan Consumers
Plan Halieutis Is Set To Increase Consumption
Category Data
Table 1 Total Sales of Fish and Seafood by Category: Total Volume 2013-2018
Table 2 Total Sales of Fish and Seafood by Category: % Total Volume Growth 2013-2018
Table 3 Retail Sales of Fish and Seafood by Category: Volume 2013-2018
Table 4 Retail Sales of Fish and Seafood by Category: % Volume Growth 2013-2018
Table 5 Retail Sales of Fish and Seafood by Category: Value 2013-2018
Table 6 Retail Sales of Fish and Seafood by Category: % Value Growth 2013-2018
Table 7 Retail Sales of Fish and Seafood by Packaged vs Unpackaged: % Volume 2013-2018
Table 8 Forecast Total Sales of Fish and Seafood by Category: Total Volume 2018-2023
Table 9 Forecast Total Sales of Fish and Seafood by Category: % Total Volume Growth 2018-2023
Table 10 Forecast Retail Sales of Fish and Seafood by Category: Volume 2018-2023
Table 11 Forecast Retail Sales of Fish and Seafood by Category: % Volume Growth 2018-2023
Table 12 Forecast Retail Sales of Fish and Seafood by Category: Value 2018-2023
Table 13 Forecast Retail Sales of Fish and Seafood by Category: % Value Growth 2018-2023
Executive Summary
Fresh Food Maintains A Positive Performance
Sales of Packaged Fresh Food Are Rising in Morocco
Other Grocery Retailers Leads the Distribution of Fresh Food
Fresh Food Is Set To Continue Developing and Recording A Positive Performance
Market Data
Table 14 Total Sales of Fresh Food by Category: Total Volume 2013-2018
Table 15 Total Sales of Fresh Food by Category: % Total Volume Growth 2013-2018
Table 16 Retail Sales of Fresh Food by Category: Volume 2013-2018
Table 17 Retail Sales of Fresh Food by Category: % Volume Growth 2013-2018
Table 18 Retail Sales of Fresh Food by Category: Value 2013-2018
Table 19 Retail Sales of Fresh Food by Category: % Value Growth 2013-2018
Table 20 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2013-2018
Table 21 Retail Distribution of Fresh Food by Format: % Volume 2013-2018
Table 22 Forecast Total Sales of Fresh Food by Category: Total Volume 2018-2023
Table 23 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2018-2023
Table 24 Forecast Retail Sales of Fresh Food by Category: Volume 2018-2023
Table 25 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2018-2023
Table 26 Forecast Retail Sales of Fresh Food by Category: Value 2018-2023
Table 27 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2018-2023
Definitions
Sources
Summary 1 Research Sources
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