Laundry Care in the Philippines - Research and Markets

Laundry care witnessed dynamic growth in retail volume terms during 2020 following the emergence of the COVID-19 pandemic and subsequent lockdown, with this resulting in some initial stockpiling of essential goods, including groceries and home care products. With consumers confined to their homes for longer periods and heightened awareness of the need to follow strict hygiene and cleaning routines with the virus in circulation, many Filipinos took to regular laundry care regimes.

The analyst's Laundry Care in Philippines market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:

Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage:

market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Laundry Care market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

LAUNDRY CARE IN THE PHILIPPINES

KEY DATA FINDINGS

2022 DEVELOPMENTS

Laundry care sees strong and stable growth as life returns to relative normality in 2022
Antibacterial products continue to find appeal
Procter & Gamble and Unilever continue to dominate thanks to strong investment in marketing and new product development

PROSPECTS AND OPPORTUNITIES

Consumers expected to trade up within laundry care as they go in search of greater convenience
Strong potential seen in laundry care as more homes install washing machines
Antibacterial qualities offer further opportunities for growth and development but price will remain key for many households

CATEGORY INDICATORS

Table 1 Household Possession of Washing Machines 2017-2022

CATEGORY DATA

Table 2 Sales of Laundry Care by Category: Value 2017-2022
Table 3 Sales of Laundry Care by Category: % Value Growth 2017-2022
Table 4 Sales of Laundry Aids by Category: Value 2017-2022
Table 5 Sales of Laundry Aids by Category: % Value Growth 2017-2022
Table 6 Sales of Laundry Detergents by Category: Value 2017-2022
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2017-2022
Table 8 NBO Company Shares of Laundry Care: % Value 2018-2022
Table 9 LBN Brand Shares of Laundry Care: % Value 2019-2022
Table 10 NBO Company Shares of Laundry Aids: % Value 2018-2022
Table 11 LBN Brand Shares of Laundry Aids: % Value 2019-2022
Table 12 NBO Company Shares of Laundry Detergents: % Value 2018-2022
Table 13 LBN Brand Shares of Laundry Detergents: % Value 2019-2022
Table 14 Forecast Sales of Laundry Care by Category: Value 2022-2027
Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2022-2027

HOME CARE IN THE PHILIPPINES

EXECUTIVE SUMMARY

Home care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for home care?

MARKET INDICATORS

Table 16 Households 2017-2022

MARKET DATA

Table 17 Sales of Home Care by Category: Value 2017-2022
Table 18 Sales of Home Care by Category: % Value Growth 2017-2022
Table 19 NBO Company Shares of Home Care: % Value 2018-2022
Table 20 LBN Brand Shares of Home Care: % Value 2019-2022
Table 21 Penetration of Private Label in Home Care by Category: % Value 2017-2022
Table 22 Distribution of Home Care by Format: % Value 2017-2022
Table 23 Distribution of Home Care by Format and Category: % Value 2022
Table 24 Forecast Sales of Home Care by Category: Value 2022-2027
Table 25 Forecast Sales of Home Care by Category: % Value Growth 2022-2027

DISCLAIMER

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