Laundry Care in the Philippines

  • ID: 4192194
  • Report
  • Region: Philippines
  • 16 pages
  • Euromonitor International
1 of 4
Specific areas of laundry care such as liquid fabric softeners, colour safe laundry bleach and fine fabric detergents recorded strong value and volume growth in the Philippines in 2017. The expanding middle class and healthy consumption patterns of Filipinos due to strong economic recovery, have instilled a positive trickle-down effect in shaping the demand for specific laundry care. Furthermore, the increasingly sophisticated preferences of Filipino consumers, means there is increased demand fo...
The publisher's Laundry Care in Philippines market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage:
Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Laundry Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
2 of 4
Laundry Care In The Philippines

March 2018

Headlines

Prospects

Increasing Affluence Drives Demand For Specific Types Of Laundry Care
Players Cautiously Optimistic About Internet Retailing
Prospects

Laundry Products Become Increasingly Multifunctional

Competitive Landscape

Multinational Players Continue To Dominate Laundry Care
Domestic Players Try To Capture Greater Share Through Promotions
Rising Penetration Rates Of Washing Machines Will Aid Automatic Detergents Growth
Category Indicators
Table 1 Household Possession Of Washing Machines 2012-2017
Category Data
Table 2 Sales Of Laundry Care By Category: Value 2012-2017
Table 3 Sales Of Laundry Care By Category: % Value Growth 2012-2017
Table 4 Sales Of Laundry Aids By Category: Value 2012-2017
Table 5 Sales Of Laundry Aids By Category: % Value Growth 2012-2017
Table 6 Sales Of Laundry Detergents By Category: Value 2012-2017
Table 7 Sales Of Laundry Detergents By Category: % Value Growth 2012-2017
Table 8 Nbo Company Shares Of Laundry Care: % Value 2013-2017
Table 9 Lbn Brand Shares Of Laundry Care: % Value 2014-2017
Table 10 Nbo Company Shares Of Laundry Aids: % Value 2013-2017
Table 11 Lbn Brand Shares Of Laundry Aids: % Value 2014-2017
Table 12 Nbo Company Shares Of Laundry Detergents: % Value 2013-2017
Table 13 Lbn Brand Shares Of Laundry Detergents: % Value 2014-2017
Table 14 Forecast Sales Of Laundry Care By Category: Value 2017-2022
Table 15 Forecast Sales Of Laundry Care By Category: % Value Growth 2017-2022
Executive Summary
Multinational Players Continue To Dominate Home Care In The Philippines
Healthy Volume And Value Growth Levels Expected Over The Forecast Period
Home Care Imbued With Multifunctional Properties Attract Consumers
Marketing Tactics And Promotional Deals Continue To Be Most Effective Way To Sustain Share
Unmet Potential Within The Philippines
Market Indicators
Table 16 Households 2012-2017
Market Data
Table 17 Sales Of Home Care By Category: Value 2012-2017
Table 18 Sales Of Home Care By Category: % Value Growth 2012-2017
Table 19 Nbo Company Shares Of Home Care: % Value 2013-2017
Table 20 Lbn Brand Shares Of Home Care: % Value 2014-2017
Table 21 Penetration Of Private Label In Home Care By Category: % Value 2012-2017
Table 22 Distribution Of Home Care By Format: % Value 2012-2017
Table 23 Distribution Of Home Care By Format And Category: % Value 2017
Table 24 Forecast Sales Of Home Care By Category: Value 2017-2022
Table 25 Forecast Sales Of Home Care By Category: % Value Growth 2017-2022
Definitions
Sources
Summary 1 Research Sources
Note: Product cover images may vary from those shown
3 of 4

Loading
LOADING...

4 of 4
Note: Product cover images may vary from those shown
Adroll
adroll