Laundry Care in Hong Kong, China - Research and Markets

Overall laundry care recorded another year of slow volume decline in 2022 due to the saturation of the category and pandemic-related purchasing behaviour in the first half of the year during another wave of COVID-19, which saw many consumers bulk buy these products to ensure sufficient stock at home as they anticipated a longer work-from-home period. However, following an early spike, sales plateaued in the latter half of the year.

The analyst's Laundry Care in Hong Kong, China market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Laundry Care market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

LAUNDRY CARE IN HONG KONG, CHINA

KEY DATA FINDINGS

2022 DEVELOPMENTS

Declining demand for laundry care as government switches to “living with virus” strategy in late 2022
Positive performances by liquid tablet detergents and fabric softeners driven by greater product availability and effective marketing campaigns
Further penetration of retail e-commerce as players roll out and improve loyalty programmes, attracting greater interest

PROSPECTS AND OPPORTUNITIES

Antibacterial and antiviral features will be major focus for local consumers
International brands set to strengthen their foothold within laundry care
Consumption polarisation will maintain its momentum in Hong Kong

CATEGORY INDICATORS

Table 1 Household Possession of Washing Machines 2017-2022

CATEGORY DATA

Table 2 Sales of Laundry Care by Category: Value 2017-2022
Table 3 Sales of Laundry Care by Category: % Value Growth 2017-2022
Table 4 Sales of Laundry Aids by Category: Value 2017-2022
Table 5 Sales of Laundry Aids by Category: % Value Growth 2017-2022
Table 6 Sales of Laundry Detergents by Category: Value 2017-2022
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2017-2022
Table 8 NBO Company Shares of Laundry Care: % Value 2018-2022
Table 9 LBN Brand Shares of Laundry Care: % Value 2019-2022
Table 10 NBO Company Shares of Laundry Aids: % Value 2018-2022
Table 11 LBN Brand Shares of Laundry Aids: % Value 2019-2022
Table 12 NBO Company Shares of Laundry Detergents: % Value 2018-2022
Table 13 LBN Brand Shares of Laundry Detergents: % Value 2019-2022
Table 14 Forecast Sales of Laundry Care by Category: Value 2022-2027
Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2022-2027

HOME CARE IN HONG KONG, CHINA

EXECUTIVE SUMMARY

Home care in 2022: The big picture

2022 key trends

Competitive landscape
Retailing developments
What next for home care?

MARKET INDICATORS

Table 16 Households 2017-2022

MARKET DATA

Table 17 Sales of Home Care by Category: Value 2017-2022
Table 18 Sales of Home Care by Category: % Value Growth 2017-2022
Table 19 NBO Company Shares of Home Care: % Value 2018-2022
Table 20 LBN Brand Shares of Home Care: % Value 2019-2022
Table 21 Penetration of Private Label in Home Care by Category: % Value 2017-2022
Table 22 Distribution of Home Care by Format: % Value 2017-2022
Table 23 Distribution of Home Care by Format and Category: % Value 2022
Table 24 Forecast Sales of Home Care by Category: Value 2022-2027
Table 25 Forecast Sales of Home Care by Category: % Value Growth 2022-2027

DISCLAIMER

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