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Home Care in Hong Kong, China

  • ID: 4192198
  • Report
  • Region: China, Hong Kong
  • 53 pages
  • Euromonitor International
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In 2018, home care maintained similar slow current value growth as in the previous two years. However, there has been a gradual change in consumer preference. Consumers in Hong Kong increasingly prefer to use a single cleaning solution for multiple purposes, rather than multiple specialised cleaning products, even if it may not be quite as effective.

The Home Care in Hong Kong, China market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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HOME CARE IN HONG KONG, CHINA

List of Contents and Tables
Executive Summary
Households in Hong Kong Prefer Multipurpose Cleaning Solutions
the Predisposition Towards Japanese Brands
Airborne Home Care Products Are Not Popular Amongst Consumers
Supermarkets Remains the Largest Sales Channel; Internet Retailing Catches Up
Smaller Products Are Preferred in Light of the Limited Living Space in Hong Kong
Market Indicators
Table 1 Households 2013-2018
Market Data
Table 2 Sales of Home Care by Category: Value 2013-2018
Table 3 Sales of Home Care by Category: % Value Growth 2013-2018
Table 4 NBO Company Shares of Home Care: % Value 2014-2018
Table 5 LBN Brand Shares of Home Care: % Value 2015-2018
Table 6 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 7 Distribution of Home Care by Format: % Value 2013-2018
Table 8 Distribution of Home Care by Format and Category: % Value 2018
Table 9 Forecast Sales of Home Care by Category: Value 2018-2023
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Value Sales of Car Air Fresheners Are Expected To Decline in the Forecast Period
Consumers Are Wary of Airborne Air Care Products
Charcoal Is the Latest Product Trend
Competitive Landscape
Air Wick and Glade See Declining Shares in Spray/aerosol Air Fresheners
Japanese Brands Benefit From the Rise of Japanese Department Stores
the Rising Popularity of Small Japanese Brands Will Negatively Affect Larger Brands
Category Data
Table 11 Sales of Air Care by Category: Value 2013-2018
Table 12 Sales of Air Care by Category: % Value Growth 2013-2018
Table 13 Sales of Air Care by Fragrance: Value Ranking 2013-2018
Table 14 NBO Company Shares of Air Care: % Value 2014-2018
Table 15 LBN Brand Shares of Air Care: % Value 2015-2018
Table 16 Forecast Sales of Air Care by Category: Value 2018-2023
Table 17 Forecast Sales of Air Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Bleach Gains From Consumers' Desire for A Single Solution for Cleaning
Bleach Is Popular for Stain Removal
Consumers Do Not Mind Paying More for Smaller Products
Competitive Landscape
Kao Gains More Loyalty in Bleach
the Importance of Pack Sizes
Private Label Loses Its Price Advantage To Imported Brands
Category Data
Table 18 Sales of Bleach: Value 2013-2018
Table 19 Sales of Bleach: % Value Growth 2013-2018
Table 20 NBO Company Shares of Bleach: % Value 2014-2018
Table 21 LBN Brand Shares of Bleach: % Value 2015-2018
Table 22 Forecast Sales of Bleach: Value 2018-2023
Table 23 Forecast Sales of Bleach: % Value Growth 2018-2023
Headlines
Prospects
Table-top Dishwashers Push Up Demand for Automatic Dishwashing Powders
Consumers Alternate Between Hand Dishwashing and Using Dishwashers
Product Functions Extend To Washing Fruit and Other Produce
Competitive Landscape
Finish Dominates Automatic Dishwashing Powders, But Competition Is Expected
Lam Soon (hk) Continues To Lead Hand Dishwashing With Two Different Brands
Axe Sees Constant Product Development
Category Indicators
Table 24 Household Possession of Dishwashers 2013-2018
Category Data
Table 25 Sales of Dishwashing by Category: Value 2013-2018
Table 26 Sales of Dishwashing by Category: % Value Growth 2013-2018
Table 27 NBO Company Shares of Dishwashing: % Value 2014-2018
Table 28 LBN Brand Shares of Dishwashing: % Value 2015-2018
Table 29 Forecast Sales of Dishwashing by Category: Value 2018-2023
Table 30 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023
Headlines
Prospects
Concern About Airborne Insecticides Due To the Fear of Breathing in Harmful Materials
Safety Features Attract Consumers To Spray/aerosol Insecticides, Preventing Decline
Demand for Insecticide Baits Drops Due To Scepticism of Their Efficacy
Competitive Landscape
Bio Kill Gains Traction With Its Advertised Biodegradable Formula
Environmentally-friendly Packaging
Concentrated Value Shares in Home Insecticides Makes It Difficult To Penetrate
Category Data
Table 31 Sales of Home Insecticides by Category: Value 2013-2018
Table 32 Sales of Home Insecticides by Category: % Value Growth 2013-2018
Table 33 Sales of Spray/Aerosol Insecticides by Type: % Value 2013-2018
Table 34 NBO Company Shares of Home Insecticides: % Value 2014-2018
Table 35 LBN Brand Shares of Home Insecticides: % Value 2015-2018
Table 36 Forecast Sales of Home Insecticides by Category: Value 2018-2023
Table 37 Forecast Sales of Home Insecticides by Category: % Value Growth 2018-2023
Headlines
Prospects
Volume Decline in Liquid Fabric Softeners Due To Potential Health Concerns
Winners and Losers in Laundry Detergents
Increasing Interest in Liquid Tablet Detergents
Competitive Landscape
Japanese Laundry Products Receive Attention
Ariel Aggressively Markets Its Powerful Antibacterial Formula
Ariel Succeeds With Liquid Tablet Detergents Despite Their High Price Point
Category Indicators
Table 38 Household Possession of Washing Machines 2013-2018
Category Data
Table 39 Sales of Laundry Care by Category: Value 2013-2018
Table 40 Sales of Laundry Care by Category: % Value Growth 2013-2018
Table 41 Sales of Laundry Aids by Category: Value 2013-2018
Table 42 Sales of Laundry Aids by Category: % Value Growth 2013-2018
Table 43 Sales of Laundry Detergents by Category: Value 2013-2018
Table 44 Sales of Laundry Detergents by Category: % Value Growth 2013-2018
Table 45 NBO Company Shares of Laundry Care: % Value 2014-2018
Table 46 LBN Brand Shares of Laundry Care: % Value 2015-2018
Table 47 NBO Company Shares of Laundry Aids: % Value 2014-2018
Table 48 LBN Brand Shares of Laundry Aids: % Value 2015-2018
Table 49 NBO Company Shares of Laundry Detergents: % Value 2014-2018
Table 50 LBN Brand Shares of Laundry Detergents: % Value 2015-2018
Table 51 Forecast Sales of Laundry Care by Category: Value 2018-2023
Table 52 Forecast Sales of Laundry Care by Category: % Value Growth 2018-2023
Headlines
Prospects
the Move Away From Wooden Flooring Negatively Affects Sales of Floor Polish
Demand for Shoe Polish Declines Due To the Dress-down Culture
Changes in Distribution
Competitive Landscape
Pledge Continues To Dominate the Shrinking Furniture Polish Category
Kiwi Is the Main Brand of Shoe Polish Which Remains on Shelves
the Potential for Product Launches in Shoe Polish
Category Data
Table 53 Sales of Polishes by Category: Value 2013-2018
Table 54 Sales of Polishes by Category: % Value Growth 2013-2018
Table 55 NBO Company Shares of Polishes: % Value 2014-2018
Table 56 LBN Brand Shares of Polishes: % Value 2015-2018
Table 57 Forecast Sales of Polishes by Category: Value 2018-2023
Table 58 Forecast Sales of Polishes by Category: % Value Growth 2018-2023
Headlines
Prospects
Multipurpose Cleaners Attract Attention
Wash and Wax Floor Cleaners Declines As Demand for Wood Flooring Decreases
Home Care Disinfectants Grows Due To Health Concerns
Competitive Landscape
Dettol Continues To Lead Home Care Disinfectants
Cif Focuses Its Efforts on Multipurpose Cleaners
Unilever Hong Kong Leads Surface Care, Which Is A Consolidated Category
Category Data
Table 59 Sales of Surface Care by Category: Value 2013-2018
Table 60 Sales of Surface Care by Category: % Value Growth 2013-2018
Table 61 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2013-2018
Table 62 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2013-2018
Table 63 NBO Company Shares of Surface Care: % Value 2014-2018
Table 64 LBN Brand Shares of Surface Care: % Value 2015-2018
Table 65 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2014-2018
Table 66 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2015-2018
Table 67 Forecast Sales of Surface Care by Category: Value 2018-2023
Table 68 Forecast Sales of Surface Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Sales of In-cistern Devices Decline Due To the Perceived Lack of Need
Sales of Rim Blocks and Rim Liquids Fall Due To Cynicism About Their Effects
Toilet Liquids/foam Continues To See Growth
Competitive Landscape
Production of Mr Muscle Rim Blocks Stops Due To Low Adoption
Toilet Duck Continues To Lead Toilet Liquids/foam
Marketing Efforts Via Digital Channels
Category Data
Table 69 Sales of Toilet Care by Category: Value 2013-2018
Table 70 Sales of Toilet Care by Category: % Value Growth 2013-2018
Table 71 NBO Company Shares of Toilet Care: % Value 2014-2018
Table 72 LBN Brand Shares of Toilet Care: % Value 2015-2018
Table 73 Forecast Sales of Toilet Care by Category: Value 2018-2023
Table 74 Forecast Sales of Toilet Care by Category: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
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