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Dishwashing in Malaysia

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    Report

  • 19 Pages
  • January 2023
  • Region: Malaysia
  • Euromonitor International
  • ID: 4192202
Traditional methods of washing dishes continue to predominate in Malaysia, with hand dishwashing products remaining the preferred option amongst local consumers. Liquid format products are most popular amongst urban consumers, while paste is preferred by many consumers in rural areas, which tend to be characterised by lower levels of income, as these products are more affordable, as well as the fact that more concentrated solutions are believed to provide more effective cleaning.

The publisher's Dishwashing in Malaysia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Automatic Dishwashing, Hand Dishwashing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Dishwashing market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

DISHWASHING IN IN MALAYSIA

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Hand dishwashing remains dominant
  • Hybrid work arrangements support demand
  • E-commerce continues to grow, as Unilever retains lead
PROSPECTS AND OPPORTUNITIES
  • Strength of cooking at home habits and hybrid working to support demand
  • Further growth for e-commerce
  • Limited potential for development of automatic dishwashing
  • CATEGORY INDICATORS
  • Table 1 Household Possession of Dishwashers 2017-2022
CATEGORY DATA
  • Table 2 Sales of Dishwashing by Category: Value 2017-2022
  • Table 3 Sales of Dishwashing by Category: % Value Growth 2017-2022
  • Table 4 NBO Company Shares of Dishwashing: % Value 2018-2022
  • Table 5 LBN Brand Shares of Dishwashing: % Value 2019-2022
  • Table 6 Forecast Sales of Dishwashing by Category: Value 2022-2027
  • Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2022-2027
HOME CARE IN MALAYSIA

EXECUTIVE SUMMARY
  • Home care in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home care?
MARKET INDICATORS
  • Table 8 Households 2017-2022
MARKET DATA
  • Table 9 Sales of Home Care by Category: Value 2017-2022
  • Table 10 Sales of Home Care by Category: % Value Growth 2017-2022
  • Table 11 NBO Company Shares of Home Care: % Value 2018-2022
  • Table 12 LBN Brand Shares of Home Care: % Value 2019-2022
  • Table 13 Penetration of Private Label in Home Care by Category: % Value 2017-2022
  • Table 14 Distribution of Home Care by Format: % Value 2017-2022
  • Table 15 Distribution of Home Care by Format and Category: % Value 2022
  • Table 16 Forecast Sales of Home Care by Category: Value 2022-2027
  • Table 17 Forecast Sales of Home Care by Category: % Value Growth 2022-2027
DISCLAIMER

SOURCES
  • Summary 1 Research Sources