Dishwashing in Malaysia - Research and Markets

Traditional methods of washing dishes continue to predominate in Malaysia, with hand dishwashing products remaining the preferred option amongst local consumers. Liquid format products are most popular amongst urban consumers, while paste is preferred by many consumers in rural areas, which tend to be characterised by lower levels of income, as these products are more affordable, as well as the fact that more concentrated solutions are believed to provide more effective cleaning.

The publisher's Dishwashing in Malaysia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Automatic Dishwashing, Hand Dishwashing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Dishwashing market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

DISHWASHING IN IN MALAYSIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

Hand dishwashing remains dominant
Hybrid work arrangements support demand
E-commerce continues to grow, as Unilever retains lead

PROSPECTS AND OPPORTUNITIES

Strength of cooking at home habits and hybrid working to support demand
Further growth for e-commerce
Limited potential for development of automatic dishwashing
CATEGORY INDICATORS
Table 1 Household Possession of Dishwashers 2017-2022

CATEGORY DATA

Table 2 Sales of Dishwashing by Category: Value 2017-2022
Table 3 Sales of Dishwashing by Category: % Value Growth 2017-2022
Table 4 NBO Company Shares of Dishwashing: % Value 2018-2022
Table 5 LBN Brand Shares of Dishwashing: % Value 2019-2022
Table 6 Forecast Sales of Dishwashing by Category: Value 2022-2027
Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2022-2027

HOME CARE IN MALAYSIA

EXECUTIVE SUMMARY

Home care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for home care?

MARKET INDICATORS

Table 8 Households 2017-2022

MARKET DATA

Table 9 Sales of Home Care by Category: Value 2017-2022
Table 10 Sales of Home Care by Category: % Value Growth 2017-2022
Table 11 NBO Company Shares of Home Care: % Value 2018-2022
Table 12 LBN Brand Shares of Home Care: % Value 2019-2022
Table 13 Penetration of Private Label in Home Care by Category: % Value 2017-2022
Table 14 Distribution of Home Care by Format: % Value 2017-2022
Table 15 Distribution of Home Care by Format and Category: % Value 2022
Table 16 Forecast Sales of Home Care by Category: Value 2022-2027
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2022-2027

DISCLAIMER

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