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Alcoholic drinks in Kazakhstan demonstrated moderate growth in 2017. This growth was driven primarily by sales of beer as the most dynamically developing category. The factors behind this trend are mainly a rising culture of beer consumption and the success of DIOT (draught in off-trade) beer sales, a concept recently pioneered in the country. The presence of large foreign players in the category means they are able to successfully deal with the pressures from legislators and advertising bans.
The publisher's Alcoholic Drinks in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
The publisher's Alcoholic Drinks in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Alcoholic Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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ALCOHOLIC DRINKS IN KAZAKHSTAN
Executive Summary
Market Registers Growth As Beer Sales Drive Consumption
Customer Pullback From Spirits Helps Beer Sales
Competitive Landscape Dominance Remains Contested
Distribution Dominated by Modern Grocery Retailers
Moderate Growth in Sales Volume Over the Forecast Period
Market Background
Legislation
Taxation and Duty Levies
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2017
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Summary 2 Key New Product Developments 2017
Market Indicators
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017
Market Data
Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 12 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2017
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Definitions
Sources
Summary 3 Research Sources
Headlines
Prospects
Draught Beer Sales Drive Growth in the Accessibly Positioned Segment
Performance of Premium Offerings Demonstrates Potential
Regulatory Pressure To Continue
Competitive Landscape
Efes and Carlsberg Remain Trendsetters in A Fragmented Competitive Landscape
Local Players Enjoy A Resurgence With Demand for Budget Offerings
Chained Retail Shows Promise As Sales Grow Dependent on Store Presence
Category Background
Summary 4 Lager by Price Band 2017
Category Data
Table 17 Sales of Beer by Category: Total Volume 2012-2017
Table 18 Sales of Beer by Category: Total Value 2012-2017
Table 19 Sales of Beer by Category: % Total Volume Growth 2012-2017
Table 20 Sales of Beer by Category: % Total Value Growth 2012-2017
Table 21 Sales of Beer by Off-trade vs On-trade: Volume 2012-2017
Table 22 Sales of Beer by Off-trade vs On-trade: Value 2012-2017
Table 23 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 24 Sales of Beer by Off-trade vs On-trade: % Value Growth 2012-2017
Table 25 GBO Company Shares of Beer: % Total Volume 2013-2017
Table 26 NBO Company Shares of Beer: % Total Volume 2013-2017
Table 27 LBN Brand Shares of Beer: % Total Volume 2014-2017
Table 28 Forecast Sales of Beer by Category: Total Volume 2017-2022
Table 29 Forecast Sales of Beer by Category: Total Value 2017-2022
Table 30 Forecast Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 31 Forecast Sales of Beer by Category: % Total Value Growth 2017-2022
Prospects
Headlines
Prospects
Category Fails To Find Understanding Among Local Customers
Spirit-based Rtds Remains Only Subcategory
Competitive Landscape
Category Remains Home To Strong Players Only
Only A Few Brands Remain Prominent
Category Data
Table 32 Sales of RTDS/High-Strength Premixes by Category: Total Volume 2012-2017
Table 33 Sales of RTDS/High-Strength Premixes by Category: Total Value 2012-2017
Table 34 Sales of RTDS/High-Strength Premixes by Category: % Total Volume Growth 2012-2017
Table 35 Sales of RTDS/High-Strength Premixes by Category: % Total Value Growth 2012-2017
Table 36 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: Volume 2012-2017
Table 37 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: Value 2012-2017
Table 38 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 39 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: % Value Growth 2012-2017
Table 40 GBO Company Shares of RTDS/High-Strength Premixes: % Total Volume 2013-2017
Table 41 NBO Company Shares of RTDS/High-Strength Premixes: % Total Volume 2013-2017
Table 42 LBN Brand Shares of RTDS/High-Strength Premixes: % Total Volume 2014-2017
Table 43 Forecast Sales of RTDS/High-Strength Premixes by Category: Total Volume 2017-2022
Table 44 Forecast Sales of RTDS/High-Strength Premixes by Category: Total Value 2017-2022
Table 45 Forecast Sales of RTDS/High-Strength Premixes by Category: % Total Volume Growth 2017-2022
Table 46 Forecast Sales of RTDS/High-Strength Premixes by Category: % Total Value Growth 2017-2022
Headlines
Prospects
Downward Trend Dominates Sales As Numerous Adverse Factors Overlap
Premium Products Suffer From Poor Representation
Growth of Budget-friendly Niche Subcategories Expected Despite General Pessimism
Competitive Landscape
Local Players Continue To Lead by Volume But Not Value
Vodka Sales Adversely Impacted by Government Crackdown on Black Market
Modern Grocery Distribution Channels Gain More Weight
Category Data
Table 47 Sales of Spirits by Category: Total Volume 2012-2017
Table 48 Sales of Spirits by Category: Total Value 2012-2017
Table 49 Sales of Spirits by Category: % Total Volume Growth 2012-2017
Table 50 Sales of Spirits by Category: % Total Value Growth 2012-2017
Table 51 Sales of Spirits by Off-trade vs On-trade: Volume 2012-2017
Table 52 Sales of Spirits by Off-trade vs On-trade: Value 2012-2017
Table 53 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 54 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2012-2017
Table 55 GBO Company Shares of Spirits: % Total Volume 2013-2017
Table 56 NBO Company Shares of Spirits: % Total Volume 2013-2017
Table 57 LBN Brand Shares of Spirits: % Total Volume 2014-2017
Table 58 Forecast Sales of Spirits by Category: Total Volume 2017-2022
Table 59 Forecast Sales of Spirits by Category: Total Value 2017-2022
Table 60 Forecast Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 61 Forecast Sales of Spirits by Category: % Total Value Growth 2017-2022
Headlines
Prospects
Still Red and White Wines Remain Leading Sellers by Volume
Consumer Focus Switches Away From Vermouths and Fortified Wines
Wine Remains Underdeveloped, But Shows Promise
Competitive Landscape
Competitive Landscape Remains Open
Brands Suffer From Fragmentation and Low Consumer Awareness
Retail Remains the Main Distribution Channel
Category Data
Table 62 Sales of Wine by Category: Total Volume 2012-2017
Table 63 Sales of Wine by Category: Total Value 2012-2017
Table 64 Sales of Wine by Category: % Total Volume Growth 2012-2017
Table 65 Sales of Wine by Category: % Total Value Growth 2012-2017
Table 66 Sales of Wine by Off-trade vs On-trade: Volume 2012-2017
Table 67 Sales of Wine by Off-trade vs On-trade: Value 2012-2017
Table 68 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 69 Sales of Wine by Off-trade vs On-trade: % Value Growth 2012-2017
Table 70 Forecast Sales of Wine by Category: Total Volume 2017-2022
Table 71 Forecast Sales of Wine by Category: Total Value 2017-2022
Table 72 Forecast Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 73 Forecast Sales of Wine by Category: % Total Value Growth 2017-2022
Executive Summary
Market Registers Growth As Beer Sales Drive Consumption
Customer Pullback From Spirits Helps Beer Sales
Competitive Landscape Dominance Remains Contested
Distribution Dominated by Modern Grocery Retailers
Moderate Growth in Sales Volume Over the Forecast Period
Market Background
Legislation
Taxation and Duty Levies
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2017
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Summary 2 Key New Product Developments 2017
Market Indicators
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017
Market Data
Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 12 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2017
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Definitions
Sources
Summary 3 Research Sources
Headlines
Prospects
Draught Beer Sales Drive Growth in the Accessibly Positioned Segment
Performance of Premium Offerings Demonstrates Potential
Regulatory Pressure To Continue
Competitive Landscape
Efes and Carlsberg Remain Trendsetters in A Fragmented Competitive Landscape
Local Players Enjoy A Resurgence With Demand for Budget Offerings
Chained Retail Shows Promise As Sales Grow Dependent on Store Presence
Category Background
Summary 4 Lager by Price Band 2017
Category Data
Table 17 Sales of Beer by Category: Total Volume 2012-2017
Table 18 Sales of Beer by Category: Total Value 2012-2017
Table 19 Sales of Beer by Category: % Total Volume Growth 2012-2017
Table 20 Sales of Beer by Category: % Total Value Growth 2012-2017
Table 21 Sales of Beer by Off-trade vs On-trade: Volume 2012-2017
Table 22 Sales of Beer by Off-trade vs On-trade: Value 2012-2017
Table 23 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 24 Sales of Beer by Off-trade vs On-trade: % Value Growth 2012-2017
Table 25 GBO Company Shares of Beer: % Total Volume 2013-2017
Table 26 NBO Company Shares of Beer: % Total Volume 2013-2017
Table 27 LBN Brand Shares of Beer: % Total Volume 2014-2017
Table 28 Forecast Sales of Beer by Category: Total Volume 2017-2022
Table 29 Forecast Sales of Beer by Category: Total Value 2017-2022
Table 30 Forecast Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 31 Forecast Sales of Beer by Category: % Total Value Growth 2017-2022
Prospects
Headlines
Prospects
Category Fails To Find Understanding Among Local Customers
Spirit-based Rtds Remains Only Subcategory
Competitive Landscape
Category Remains Home To Strong Players Only
Only A Few Brands Remain Prominent
Category Data
Table 32 Sales of RTDS/High-Strength Premixes by Category: Total Volume 2012-2017
Table 33 Sales of RTDS/High-Strength Premixes by Category: Total Value 2012-2017
Table 34 Sales of RTDS/High-Strength Premixes by Category: % Total Volume Growth 2012-2017
Table 35 Sales of RTDS/High-Strength Premixes by Category: % Total Value Growth 2012-2017
Table 36 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: Volume 2012-2017
Table 37 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: Value 2012-2017
Table 38 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 39 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: % Value Growth 2012-2017
Table 40 GBO Company Shares of RTDS/High-Strength Premixes: % Total Volume 2013-2017
Table 41 NBO Company Shares of RTDS/High-Strength Premixes: % Total Volume 2013-2017
Table 42 LBN Brand Shares of RTDS/High-Strength Premixes: % Total Volume 2014-2017
Table 43 Forecast Sales of RTDS/High-Strength Premixes by Category: Total Volume 2017-2022
Table 44 Forecast Sales of RTDS/High-Strength Premixes by Category: Total Value 2017-2022
Table 45 Forecast Sales of RTDS/High-Strength Premixes by Category: % Total Volume Growth 2017-2022
Table 46 Forecast Sales of RTDS/High-Strength Premixes by Category: % Total Value Growth 2017-2022
Headlines
Prospects
Downward Trend Dominates Sales As Numerous Adverse Factors Overlap
Premium Products Suffer From Poor Representation
Growth of Budget-friendly Niche Subcategories Expected Despite General Pessimism
Competitive Landscape
Local Players Continue To Lead by Volume But Not Value
Vodka Sales Adversely Impacted by Government Crackdown on Black Market
Modern Grocery Distribution Channels Gain More Weight
Category Data
Table 47 Sales of Spirits by Category: Total Volume 2012-2017
Table 48 Sales of Spirits by Category: Total Value 2012-2017
Table 49 Sales of Spirits by Category: % Total Volume Growth 2012-2017
Table 50 Sales of Spirits by Category: % Total Value Growth 2012-2017
Table 51 Sales of Spirits by Off-trade vs On-trade: Volume 2012-2017
Table 52 Sales of Spirits by Off-trade vs On-trade: Value 2012-2017
Table 53 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 54 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2012-2017
Table 55 GBO Company Shares of Spirits: % Total Volume 2013-2017
Table 56 NBO Company Shares of Spirits: % Total Volume 2013-2017
Table 57 LBN Brand Shares of Spirits: % Total Volume 2014-2017
Table 58 Forecast Sales of Spirits by Category: Total Volume 2017-2022
Table 59 Forecast Sales of Spirits by Category: Total Value 2017-2022
Table 60 Forecast Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 61 Forecast Sales of Spirits by Category: % Total Value Growth 2017-2022
Headlines
Prospects
Still Red and White Wines Remain Leading Sellers by Volume
Consumer Focus Switches Away From Vermouths and Fortified Wines
Wine Remains Underdeveloped, But Shows Promise
Competitive Landscape
Competitive Landscape Remains Open
Brands Suffer From Fragmentation and Low Consumer Awareness
Retail Remains the Main Distribution Channel
Category Data
Table 62 Sales of Wine by Category: Total Volume 2012-2017
Table 63 Sales of Wine by Category: Total Value 2012-2017
Table 64 Sales of Wine by Category: % Total Volume Growth 2012-2017
Table 65 Sales of Wine by Category: % Total Value Growth 2012-2017
Table 66 Sales of Wine by Off-trade vs On-trade: Volume 2012-2017
Table 67 Sales of Wine by Off-trade vs On-trade: Value 2012-2017
Table 68 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 69 Sales of Wine by Off-trade vs On-trade: % Value Growth 2012-2017
Table 70 Forecast Sales of Wine by Category: Total Volume 2017-2022
Table 71 Forecast Sales of Wine by Category: Total Value 2017-2022
Table 72 Forecast Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 73 Forecast Sales of Wine by Category: % Total Value Growth 2017-2022
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