In 2021, the alcoholic drinks market in Kazakhstan saw growth after a year of stagnation. While the COVID-19 crisis negatively influenced many categories, it provided a boost for some. Generally, the alcoholic drinks market continued its process of transformation, with consumers showing interest in such niche categories as flavoured vodka, non-alcoholic beer, flavoured beer and cider, though the latter remained a negligible category. On-trade sales experienced a partial rebound in 2021.
The Alcoholic Drinks in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Alcoholic Drinks in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Alcoholic Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
ALCOHOLIC DRINKS IN KAZAKHSTANEXECUTIVE SUMMARY
- Alcoholic drinks in 2021: The big picture
- 2021 key trends
- Competitive landscape
- Retailing developments
- On-trade vs off-trade split
- What next for alcoholic drinks?
- Legislation
- Legal purchasing age and legal drinking age
- Drink driving
- Advertising
- Smoking ban
- Opening hours
- On-trade establishments
- Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2021
- Contraband/parallel trade
- Duty free
- Cross-border/private imports
- Outlook
- Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2016-2021
- Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
- Table 3 Sales of Alcoholic Drinks by Category: Total Value 2016-2021
- Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
- Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
- Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2021
- Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2021
- Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2021
- Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2021
- Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2017-2021
- Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2016-2021
- Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2020
- Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2021-2026
- Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2021-2026
- Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2021-2026
- Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2021-2026
SOURCES
- Summary 2 Research Sources
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Good year for beer
- Niche categories on the rise
- Over 30% of beer is sold through DIOT channel
- Demand for beer will continue to grow
- Economic situation may jeopardise growth in 2022
- Demand for beer novelties set to rise
- Lager price band methodology
- Summary 3 Lager by Price Band 2021
- Table 17 Number of Breweries 2016-2021
- Table 18 Sales of Beer by Category: Total Volume 2016-2021
- Table 19 Sales of Beer by Category: Total Value 2016-2021
- Table 20 Sales of Beer by Category: % Total Volume Growth 2016-2021
- Table 21 Sales of Beer by Category: % Total Value Growth 2016-2021
- Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2016-2021
- Table 23 Sales of Beer by Off-trade vs On-trade: Value 2016-2021
- Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2016-2021
- Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2016-2021
- Table 26 GBO Company Shares of Beer: % Total Volume 2017-2021
- Table 27 NBO Company Shares of Beer: % Total Volume 2017-2021
- Table 28 LBN Brand Shares of Beer: % Total Volume 2018-2021
- Table 29 Forecast Sales of Beer by Category: Total Volume 2021-2026
- Table 30 Forecast Sales of Beer by Category: Total Value 2021-2026
- Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2021-2026
- Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Demand for quality wine is growing
- Sparkling wine purchasing occasions expanding
- Local company retains its leading position
- Wine will continue to gain popularity
- Sparkling wine is one to watch
- Imported wines on the rise
- Table 63 Sales of Wine by Category: Total Volume 2016-2021
- Table 64 Sales of Wine by Category: Total Value 2016-2021
- Table 65 Sales of Wine by Category: % Total Volume Growth 2016-2021
- Table 66 Sales of Wine by Category: % Total Value Growth 2016-2021
- Table 67 Sales of Wine by Off-trade vs On-trade: Volume 2016-2021
- Table 68 Sales of Wine by Off-trade vs On-trade: Value 2016-2021
- Table 69 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2016-2021
- Table 70 Sales of Wine by Off-trade vs On-trade: % Value Growth 2016-2021
- Table 71 Forecast Sales of Wine by Category: Total Volume 2021-2026
- Table 72 Forecast Sales of Wine by Category: Total Value 2021-2026
- Table 73 Forecast Sales of Wine by Category: % Total Volume Growth 2021-2026
- Table 74 Forecast Sales of Wine by Category: % Total Value Growth 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- COVID-19 crisis does not hamper spirits sales
- A significant proportion of spirits sales are still in the shadows
- Traditional stores maintain leading position, but niche channels gain in importance
- Mass protests in Kazakhstan likely to influence the whole economy
- Young adults will drive demand for more sophisticated alcoholic drinks
- The increased excise duty on brandy might help to “clean out” the category
- Table 33 Sales of Spirits by Category: Total Volume 2016-2021
- Table 34 Sales of Spirits by Category: Total Value 2016-2021
- Table 35 Sales of Spirits by Category: % Total Volume Growth 2016-2021
- Table 36 Sales of Spirits by Category: % Total Value Growth 2016-2021
- Table 37 Sales of Spirits by Off-trade vs On-trade: Volume 2016-2021
- Table 38 Sales of Spirits by Off-trade vs On-trade: Value 2016-2021
- Table 39 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2016-2021
- Table 40 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2016-2021
- Table 41 GBO Company Shares of Spirits: % Total Volume 2017-2021
- Table 42 NBO Company Shares of Spirits: % Total Volume 2017-2021
- Table 43 LBN Brand Shares of Spirits: % Total Volume 2018-2021
- Table 44 Forecast Sales of Spirits by Category: Total Volume 2021-2026
- Table 45 Forecast Sales of Spirits by Category: Total Value 2021-2026
- Table 46 Forecast Sales of Spirits by Category: % Total Volume Growth 2021-2026
- Table 47 Forecast Sales of Spirits by Category: % Total Value Growth 2021-2026
2021 DEVELOPMENTS
RTDS IN KAZAKHSTAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
- RTDs shows stable growth in 2021
- The presence of international brands is growing
- RTDs faces strong competition
- RTD sales expected to show moderate growth
- Foreign trend to watch
- Healthier ingredients and fresh tastes offer a way to go
- Table 48 Sales of RTDs by Category: Total Volume 2016-2021
- Table 49 Sales of RTDs by Category: Total Value 2016-2021
- Table 50 Sales of RTDs by Category: % Total Volume Growth 2016-2021
- Table 51 Sales of RTDs by Category: % Total Value Growth 2016-2021
- Table 52 Sales of RTDs by Off-trade vs On-trade: Volume 2016-2021
- Table 53 Sales of RTDs by Off-trade vs On-trade: Value 2016-2021
- Table 54 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2016-2021
- Table 55 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2016-2021
- Table 56 GBO Company Shares of RTDs: % Total Volume 2017-2021
- Table 57 NBO Company Shares of RTDs: % Total Volume 2017-2021
- Table 58 LBN Brand Shares of RTDs: % Total Volume 2018-2021
- Table 59 Forecast Sales of RTDs by Category: Total Volume 2021-2026
- Table 60 Forecast Sales of RTDs by Category: Total Value 2021-2026
- Table 61 Forecast Sales of RTDs by Category: % Total Volume Growth 2021-2026
- Table 62 Forecast Sales of RTDs by Category: % Total Value Growth 2021-2026