Alcoholic Drinks in Kazakhstan - Research and Markets

In 2021, the alcoholic drinks market in Kazakhstan saw growth after a year of stagnation. While the COVID-19 crisis negatively influenced many categories, it provided a boost for some. Generally, the alcoholic drinks market continued its process of transformation, with consumers showing interest in such niche categories as flavoured vodka, non-alcoholic beer, flavoured beer and cider, though the latter remained a negligible category. On-trade sales experienced a partial rebound in 2021.

The Alcoholic Drinks in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Alcoholic Drinks market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

ALCOHOLIC DRINKS IN KAZAKHSTAN

EXECUTIVE SUMMARY

Alcoholic drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?

MARKET BACKGROUND

Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2021

OPERATING ENVIRONMENT

Contraband/parallel trade
Duty free
Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2016-2021

MARKET DATA

Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2016-2021
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2021
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2021
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2021
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2021
Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2017-2021
Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2016-2021
Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2020
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2021-2026
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2021-2026
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2021-2026
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 2 Research Sources

BEER IN KAZAKHSTAN

KEY DATA FINDINGS

2021 DEVELOPMENTS

Good year for beer
Niche categories on the rise
Over 30% of beer is sold through DIOT channel

PROSPECTS AND OPPORTUNITIES

Demand for beer will continue to grow
Economic situation may jeopardise growth in 2022
Demand for beer novelties set to rise

CATEGORY BACKGROUND

Lager price band methodology
Summary 3 Lager by Price Band 2021
Table 17 Number of Breweries 2016-2021

CATEGORY DATA

Table 18 Sales of Beer by Category: Total Volume 2016-2021
Table 19 Sales of Beer by Category: Total Value 2016-2021
Table 20 Sales of Beer by Category: % Total Volume Growth 2016-2021
Table 21 Sales of Beer by Category: % Total Value Growth 2016-2021
Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2016-2021
Table 23 Sales of Beer by Off-trade vs On-trade: Value 2016-2021
Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2016-2021
Table 26 GBO Company Shares of Beer: % Total Volume 2017-2021
Table 27 NBO Company Shares of Beer: % Total Volume 2017-2021
Table 28 LBN Brand Shares of Beer: % Total Volume 2018-2021
Table 29 Forecast Sales of Beer by Category: Total Volume 2021-2026
Table 30 Forecast Sales of Beer by Category: Total Value 2021-2026
Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2021-2026
Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2021-2026

WINE IN KAZAKHSTAN

KEY DATA FINDINGS

2021 DEVELOPMENTS

Demand for quality wine is growing
Sparkling wine purchasing occasions expanding
Local company retains its leading position

PROSPECTS AND OPPORTUNITIES

Wine will continue to gain popularity
Sparkling wine is one to watch
Imported wines on the rise

CATEGORY DATA

Table 63 Sales of Wine by Category: Total Volume 2016-2021
Table 64 Sales of Wine by Category: Total Value 2016-2021
Table 65 Sales of Wine by Category: % Total Volume Growth 2016-2021
Table 66 Sales of Wine by Category: % Total Value Growth 2016-2021
Table 67 Sales of Wine by Off-trade vs On-trade: Volume 2016-2021
Table 68 Sales of Wine by Off-trade vs On-trade: Value 2016-2021
Table 69 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 70 Sales of Wine by Off-trade vs On-trade: % Value Growth 2016-2021
Table 71 Forecast Sales of Wine by Category: Total Volume 2021-2026
Table 72 Forecast Sales of Wine by Category: Total Value 2021-2026
Table 73 Forecast Sales of Wine by Category: % Total Volume Growth 2021-2026
Table 74 Forecast Sales of Wine by Category: % Total Value Growth 2021-2026

SPIRITS IN KAZAKHSTAN

KEY DATA FINDINGS

2021 DEVELOPMENTS

COVID-19 crisis does not hamper spirits sales
A significant proportion of spirits sales are still in the shadows
Traditional stores maintain leading position, but niche channels gain in importance

PROSPECTS AND OPPORTUNITIES