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Alcoholic Drinks in Kazakhstan

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    Report

  • 51 Pages
  • July 2022
  • Region: Kazakhstan
  • Euromonitor International
  • ID: 4192205
In 2021, the alcoholic drinks market in Kazakhstan saw growth after a year of stagnation. While the COVID-19 crisis negatively influenced many categories, it provided a boost for some. Generally, the alcoholic drinks market continued its process of transformation, with consumers showing interest in such niche categories as flavoured vodka, non-alcoholic beer, flavoured beer and cider, though the latter remained a negligible category. On-trade sales experienced a partial rebound in 2021.

The Alcoholic Drinks in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

ALCOHOLIC DRINKS IN KAZAKHSTAN

EXECUTIVE SUMMARY
  • Alcoholic drinks in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
TAXATION AND DUTY LEVIES
  • Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2021
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
  • Outlook
MARKET INDICATORS
  • Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2016-2021
MARKET DATA
  • Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
  • Table 3 Sales of Alcoholic Drinks by Category: Total Value 2016-2021
  • Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
  • Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
  • Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2021
  • Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2021
  • Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2021
  • Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2021
  • Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2017-2021
  • Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2016-2021
  • Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2020
  • Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2021-2026
  • Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2021-2026
  • Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2021-2026
  • Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2021-2026
DISCLAIMER

SOURCES
  • Summary 2 Research Sources
BEER IN KAZAKHSTAN

KEY DATA FINDINGS

2021 DEVELOPMENTS
  • Good year for beer
  • Niche categories on the rise
  • Over 30% of beer is sold through DIOT channel
PROSPECTS AND OPPORTUNITIES
  • Demand for beer will continue to grow
  • Economic situation may jeopardise growth in 2022
  • Demand for beer novelties set to rise
CATEGORY BACKGROUND
  • Lager price band methodology
  • Summary 3 Lager by Price Band 2021
  • Table 17 Number of Breweries 2016-2021
CATEGORY DATA
  • Table 18 Sales of Beer by Category: Total Volume 2016-2021
  • Table 19 Sales of Beer by Category: Total Value 2016-2021
  • Table 20 Sales of Beer by Category: % Total Volume Growth 2016-2021
  • Table 21 Sales of Beer by Category: % Total Value Growth 2016-2021
  • Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2016-2021
  • Table 23 Sales of Beer by Off-trade vs On-trade: Value 2016-2021
  • Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2016-2021
  • Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2016-2021
  • Table 26 GBO Company Shares of Beer: % Total Volume 2017-2021
  • Table 27 NBO Company Shares of Beer: % Total Volume 2017-2021
  • Table 28 LBN Brand Shares of Beer: % Total Volume 2018-2021
  • Table 29 Forecast Sales of Beer by Category: Total Volume 2021-2026
  • Table 30 Forecast Sales of Beer by Category: Total Value 2021-2026
  • Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2021-2026
  • Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2021-2026
WINE IN KAZAKHSTAN

KEY DATA FINDINGS

2021 DEVELOPMENTS
  • Demand for quality wine is growing
  • Sparkling wine purchasing occasions expanding
  • Local company retains its leading position
PROSPECTS AND OPPORTUNITIES
  • Wine will continue to gain popularity
  • Sparkling wine is one to watch
  • Imported wines on the rise
CATEGORY DATA
  • Table 63 Sales of Wine by Category: Total Volume 2016-2021
  • Table 64 Sales of Wine by Category: Total Value 2016-2021
  • Table 65 Sales of Wine by Category: % Total Volume Growth 2016-2021
  • Table 66 Sales of Wine by Category: % Total Value Growth 2016-2021
  • Table 67 Sales of Wine by Off-trade vs On-trade: Volume 2016-2021
  • Table 68 Sales of Wine by Off-trade vs On-trade: Value 2016-2021
  • Table 69 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2016-2021
  • Table 70 Sales of Wine by Off-trade vs On-trade: % Value Growth 2016-2021
  • Table 71 Forecast Sales of Wine by Category: Total Volume 2021-2026
  • Table 72 Forecast Sales of Wine by Category: Total Value 2021-2026
  • Table 73 Forecast Sales of Wine by Category: % Total Volume Growth 2021-2026
  • Table 74 Forecast Sales of Wine by Category: % Total Value Growth 2021-2026
SPIRITS IN KAZAKHSTAN

KEY DATA FINDINGS

2021 DEVELOPMENTS
  • COVID-19 crisis does not hamper spirits sales
  • A significant proportion of spirits sales are still in the shadows
  • Traditional stores maintain leading position, but niche channels gain in importance
PROSPECTS AND OPPORTUNITIES
  • Mass protests in Kazakhstan likely to influence the whole economy
  • Young adults will drive demand for more sophisticated alcoholic drinks
  • The increased excise duty on brandy might help to “clean out” the category
CATEGORY DATA
  • Table 33 Sales of Spirits by Category: Total Volume 2016-2021
  • Table 34 Sales of Spirits by Category: Total Value 2016-2021
  • Table 35 Sales of Spirits by Category: % Total Volume Growth 2016-2021
  • Table 36 Sales of Spirits by Category: % Total Value Growth 2016-2021
  • Table 37 Sales of Spirits by Off-trade vs On-trade: Volume 2016-2021
  • Table 38 Sales of Spirits by Off-trade vs On-trade: Value 2016-2021
  • Table 39 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2016-2021
  • Table 40 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2016-2021
  • Table 41 GBO Company Shares of Spirits: % Total Volume 2017-2021
  • Table 42 NBO Company Shares of Spirits: % Total Volume 2017-2021
  • Table 43 LBN Brand Shares of Spirits: % Total Volume 2018-2021
  • Table 44 Forecast Sales of Spirits by Category: Total Volume 2021-2026
  • Table 45 Forecast Sales of Spirits by Category: Total Value 2021-2026
  • Table 46 Forecast Sales of Spirits by Category: % Total Volume Growth 2021-2026
  • Table 47 Forecast Sales of Spirits by Category: % Total Value Growth 2021-2026
CIDER/PERRY IN KAZAKHSTAN

2021 DEVELOPMENTS

RTDS IN KAZAKHSTAN

KEY DATA FINDINGS

2021 DEVELOPMENTS
  • RTDs shows stable growth in 2021
  • The presence of international brands is growing
  • RTDs faces strong competition
PROSPECTS AND OPPORTUNITIES
  • RTD sales expected to show moderate growth
  • Foreign trend to watch
  • Healthier ingredients and fresh tastes offer a way to go
CATEGORY DATA
  • Table 48 Sales of RTDs by Category: Total Volume 2016-2021
  • Table 49 Sales of RTDs by Category: Total Value 2016-2021
  • Table 50 Sales of RTDs by Category: % Total Volume Growth 2016-2021
  • Table 51 Sales of RTDs by Category: % Total Value Growth 2016-2021
  • Table 52 Sales of RTDs by Off-trade vs On-trade: Volume 2016-2021
  • Table 53 Sales of RTDs by Off-trade vs On-trade: Value 2016-2021
  • Table 54 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2016-2021
  • Table 55 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2016-2021
  • Table 56 GBO Company Shares of RTDs: % Total Volume 2017-2021
  • Table 57 NBO Company Shares of RTDs: % Total Volume 2017-2021
  • Table 58 LBN Brand Shares of RTDs: % Total Volume 2018-2021
  • Table 59 Forecast Sales of RTDs by Category: Total Volume 2021-2026
  • Table 60 Forecast Sales of RTDs by Category: Total Value 2021-2026
  • Table 61 Forecast Sales of RTDs by Category: % Total Volume Growth 2021-2026
  • Table 62 Forecast Sales of RTDs by Category: % Total Value Growth 2021-2026