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Alcoholic drinks in Kazakhstan generated positive growth in both volume and value terms in 2018. However, several factors prevented stronger development for the market. Firstly, the constant excise duty increases across alcoholic drinks contributed to higher unit prices in 2018. Therefore, alcoholic drinks became less affordable for low-income consumers with weaker purchasing power.
The author's Alcoholic Drinks in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
The author's Alcoholic Drinks in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Alcoholic Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Alcoholic Drinks in Kazakhstan
List of Contents and Tables
Executive Summary
Alcoholic Drinks Continues To Grow in 2018
Consumers Shift From Quantity To Quality in 2018
Competition Remains Strong Amongst Players
Independent Small Grocers Remains Largest Distribution Channel in 2018
Growing Interest in Lower Abv Alcoholic Drinks and Niche Spirits Over the Forecast Period
Market Background
Legislation
Taxation and Duty Levies
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2018
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Outlook
Market Indicators
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2013-2018
Market Data
Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2013-2018
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2014-2018
Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2013-2018
Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2018
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
Sources
Summary 2 Research Sources
Headlines
Prospects
Strengthening Position of Draught Beer Through Off-trade in Kazakhstan During 2018
Increasing Popularity of Dark Beer in 2018
Health and Wellness Is Main Trend in Beer
Competitive Landscape
Strengthening Position of Local Companies During 2018
Continuous Development of New Product Launches
Forecast Period Trends in Beer
Category Background
Lager Price Band Methodology
Summary 3 Lager by Price Band 2018
Category Data
Table 17 Sales of Beer by Category: Total Volume 2013-2018
Table 18 Sales of Beer by Category: Total Value 2013-2018
Table 19 Sales of Beer by Category: % Total Volume Growth 2013-2018
Table 20 Sales of Beer by Category: % Total Value Growth 2013-2018
Table 21 Sales of Beer by Off-trade vs On-trade: Volume 2013-2018
Table 22 Sales of Beer by Off-trade vs On-trade: Value 2013-2018
Table 23 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 24 Sales of Beer by Off-trade vs On-trade: % Value Growth 2013-2018
Table 25 GBO Company Shares of Beer: % Total Volume 2014-2018
Table 26 NBO Company Shares of Beer: % Total Volume 2014-2018
Table 27 LBN Brand Shares of Beer: % Total Volume 2015-2018
Table 28 Forecast Sales of Beer by Category: Total Volume 2018-2023
Table 29 Forecast Sales of Beer by Category: Total Value 2018-2023
Table 30 Forecast Sales of Beer by Category: % Total Volume Growth 2018-2023
Table 31 Forecast Sales of Beer by Category: % Total Value Growth 2018-2023
Prospects
Headlines
Prospects
Rtds Remains A Niche Category in Kazakhstan
Young Adult Population Are the Main Consumers of Rtds
Competitive Landscape
Limited Range of Brands Is Present in Kazakhstan
Absence of New Product Development Has Negative Impact on Rtds
Category Data
Table 32 Sales of RTDS by Category: Total Volume 2013-2018
Table 33 Sales of RTDS by Category: Total Value 2013-2018
Table 34 Sales of RTDS by Category: % Total Volume Growth 2013-2018
Table 35 Sales of RTDS by Category: % Total Value Growth 2013-2018
Table 36 Sales of RTDS by Off-trade vs On-trade: Volume 2013-2018
Table 37 Sales of RTDS by Off-trade vs On-trade: Value 2013-2018
Table 38 Sales of RTDS by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 39 Sales of RTDS by Off-trade vs On-trade: % Value Growth 2013-2018
Table 40 GBO Company Shares of RTDS: % Total Volume 2014-2018
Table 41 NBO Company Shares of RTDS: % Total Volume 2014-2018
Table 42 LBN Brand Shares of RTDS: % Total Volume 2015-2018
Table 43 Forecast Sales of RTDS by Category: Total Volume 2018-2023
Table 44 Forecast Sales of RTDS by Category: Total Value 2018-2023
Table 45 Forecast Sales of RTDS by Category: % Total Volume Growth 2018-2023
Table 46 Forecast Sales of RTDS by Category: % Total Value Growth 2018-2023
Headlines
Prospects
Limited Growth Opportunities for Spirits, Particularly Vodka
Gin, Liqueurs and Rum Are Strongest Performers
Great Opportunity for Development of Whiskies
Competitive Landscape
Declining Share for Geom Too in 2018
Strong Competition Between Domestic and International Manufacturers
Modern Grocery Retailers Amplify Position Due To Growing Number of Outlets
Category Data
Table 47 Sales of Spirits by Category: Total Volume 2013-2018
Table 48 Sales of Spirits by Category: Total Value 2013-2018
Table 49 Sales of Spirits by Category: % Total Volume Growth 2013-2018
Table 50 Sales of Spirits by Category: % Total Value Growth 2013-2018
Table 51 Sales of Spirits by Off-trade vs On-trade: Volume 2013-2018
Table 52 Sales of Spirits by Off-trade vs On-trade: Value 2013-2018
Table 53 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 54 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2013-2018
Table 55 GBO Company Shares of Spirits: % Total Volume 2014-2018
Table 56 NBO Company Shares of Spirits: % Total Volume 2014-2018
Table 57 LBN Brand Shares of Spirits: % Total Volume 2015-2018
Table 58 Forecast Sales of Spirits by Category: Total Volume 2018-2023
Table 59 Forecast Sales of Spirits by Category: Total Value 2018-2023
Table 60 Forecast Sales of Spirits by Category: % Total Volume Growth 2018-2023
Table 61 Forecast Sales of Spirits by Category: % Total Value Growth 2018-2023
Headlines
Prospects
Health and Wellness Trend Shapes Development of Wine in Kazakhstan
Affordability and Accessibility Positively Influence Wine's Performance
Still Light Grape Wine Generates Highest Volume Growth in 2018
Competitive Landscape
Wine Remains Highly Fragmented in Kazakhstan
Traditional Grocery Retailers Is Dominant Distribution Channel
Specialist Wine Stores Record Strong Performance in Terms of Advertising and Promotions
Category Data
Table 62 Sales of Wine by Category: Total Volume 2013-2018
Table 63 Sales of Wine by Category: Total Value 2013-2018
Table 64 Sales of Wine by Category: % Total Volume Growth 2013-2018
Table 65 Sales of Wine by Category: % Total Value Growth 2013-2018
Table 66 Sales of Wine by Off-trade vs On-trade: Volume 2013-2018
Table 67 Sales of Wine by Off-trade vs On-trade: Value 2013-2018
Table 68 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 69 Sales of Wine by Off-trade vs On-trade: % Value Growth 2013-2018
Table 70 Forecast Sales of Wine by Category: Total Volume 2018-2023
Table 71 Forecast Sales of Wine by Category: Total Value 2018-2023
Table 72 Forecast Sales of Wine by Category: % Total Volume Growth 2018-2023
Table 73 Forecast Sales of Wine by Category: % Total Value Growth 2018-2023
List of Contents and Tables
Executive Summary
Alcoholic Drinks Continues To Grow in 2018
Consumers Shift From Quantity To Quality in 2018
Competition Remains Strong Amongst Players
Independent Small Grocers Remains Largest Distribution Channel in 2018
Growing Interest in Lower Abv Alcoholic Drinks and Niche Spirits Over the Forecast Period
Market Background
Legislation
Taxation and Duty Levies
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2018
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Outlook
Market Indicators
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2013-2018
Market Data
Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2013-2018
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2014-2018
Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2013-2018
Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2018
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
Sources
Summary 2 Research Sources
Headlines
Prospects
Strengthening Position of Draught Beer Through Off-trade in Kazakhstan During 2018
Increasing Popularity of Dark Beer in 2018
Health and Wellness Is Main Trend in Beer
Competitive Landscape
Strengthening Position of Local Companies During 2018
Continuous Development of New Product Launches
Forecast Period Trends in Beer
Category Background
Lager Price Band Methodology
Summary 3 Lager by Price Band 2018
Category Data
Table 17 Sales of Beer by Category: Total Volume 2013-2018
Table 18 Sales of Beer by Category: Total Value 2013-2018
Table 19 Sales of Beer by Category: % Total Volume Growth 2013-2018
Table 20 Sales of Beer by Category: % Total Value Growth 2013-2018
Table 21 Sales of Beer by Off-trade vs On-trade: Volume 2013-2018
Table 22 Sales of Beer by Off-trade vs On-trade: Value 2013-2018
Table 23 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 24 Sales of Beer by Off-trade vs On-trade: % Value Growth 2013-2018
Table 25 GBO Company Shares of Beer: % Total Volume 2014-2018
Table 26 NBO Company Shares of Beer: % Total Volume 2014-2018
Table 27 LBN Brand Shares of Beer: % Total Volume 2015-2018
Table 28 Forecast Sales of Beer by Category: Total Volume 2018-2023
Table 29 Forecast Sales of Beer by Category: Total Value 2018-2023
Table 30 Forecast Sales of Beer by Category: % Total Volume Growth 2018-2023
Table 31 Forecast Sales of Beer by Category: % Total Value Growth 2018-2023
Prospects
Headlines
Prospects
Rtds Remains A Niche Category in Kazakhstan
Young Adult Population Are the Main Consumers of Rtds
Competitive Landscape
Limited Range of Brands Is Present in Kazakhstan
Absence of New Product Development Has Negative Impact on Rtds
Category Data
Table 32 Sales of RTDS by Category: Total Volume 2013-2018
Table 33 Sales of RTDS by Category: Total Value 2013-2018
Table 34 Sales of RTDS by Category: % Total Volume Growth 2013-2018
Table 35 Sales of RTDS by Category: % Total Value Growth 2013-2018
Table 36 Sales of RTDS by Off-trade vs On-trade: Volume 2013-2018
Table 37 Sales of RTDS by Off-trade vs On-trade: Value 2013-2018
Table 38 Sales of RTDS by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 39 Sales of RTDS by Off-trade vs On-trade: % Value Growth 2013-2018
Table 40 GBO Company Shares of RTDS: % Total Volume 2014-2018
Table 41 NBO Company Shares of RTDS: % Total Volume 2014-2018
Table 42 LBN Brand Shares of RTDS: % Total Volume 2015-2018
Table 43 Forecast Sales of RTDS by Category: Total Volume 2018-2023
Table 44 Forecast Sales of RTDS by Category: Total Value 2018-2023
Table 45 Forecast Sales of RTDS by Category: % Total Volume Growth 2018-2023
Table 46 Forecast Sales of RTDS by Category: % Total Value Growth 2018-2023
Headlines
Prospects
Limited Growth Opportunities for Spirits, Particularly Vodka
Gin, Liqueurs and Rum Are Strongest Performers
Great Opportunity for Development of Whiskies
Competitive Landscape
Declining Share for Geom Too in 2018
Strong Competition Between Domestic and International Manufacturers
Modern Grocery Retailers Amplify Position Due To Growing Number of Outlets
Category Data
Table 47 Sales of Spirits by Category: Total Volume 2013-2018
Table 48 Sales of Spirits by Category: Total Value 2013-2018
Table 49 Sales of Spirits by Category: % Total Volume Growth 2013-2018
Table 50 Sales of Spirits by Category: % Total Value Growth 2013-2018
Table 51 Sales of Spirits by Off-trade vs On-trade: Volume 2013-2018
Table 52 Sales of Spirits by Off-trade vs On-trade: Value 2013-2018
Table 53 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 54 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2013-2018
Table 55 GBO Company Shares of Spirits: % Total Volume 2014-2018
Table 56 NBO Company Shares of Spirits: % Total Volume 2014-2018
Table 57 LBN Brand Shares of Spirits: % Total Volume 2015-2018
Table 58 Forecast Sales of Spirits by Category: Total Volume 2018-2023
Table 59 Forecast Sales of Spirits by Category: Total Value 2018-2023
Table 60 Forecast Sales of Spirits by Category: % Total Volume Growth 2018-2023
Table 61 Forecast Sales of Spirits by Category: % Total Value Growth 2018-2023
Headlines
Prospects
Health and Wellness Trend Shapes Development of Wine in Kazakhstan
Affordability and Accessibility Positively Influence Wine's Performance
Still Light Grape Wine Generates Highest Volume Growth in 2018
Competitive Landscape
Wine Remains Highly Fragmented in Kazakhstan
Traditional Grocery Retailers Is Dominant Distribution Channel
Specialist Wine Stores Record Strong Performance in Terms of Advertising and Promotions
Category Data
Table 62 Sales of Wine by Category: Total Volume 2013-2018
Table 63 Sales of Wine by Category: Total Value 2013-2018
Table 64 Sales of Wine by Category: % Total Volume Growth 2013-2018
Table 65 Sales of Wine by Category: % Total Value Growth 2013-2018
Table 66 Sales of Wine by Off-trade vs On-trade: Volume 2013-2018
Table 67 Sales of Wine by Off-trade vs On-trade: Value 2013-2018
Table 68 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 69 Sales of Wine by Off-trade vs On-trade: % Value Growth 2013-2018
Table 70 Forecast Sales of Wine by Category: Total Volume 2018-2023
Table 71 Forecast Sales of Wine by Category: Total Value 2018-2023
Table 72 Forecast Sales of Wine by Category: % Total Volume Growth 2018-2023
Table 73 Forecast Sales of Wine by Category: % Total Value Growth 2018-2023
Note: Product cover images may vary from those shown
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