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In Kazakhstan in 2016 there was continuous development of the trend for more consumers preferring light alcoholic drinks such as beer and wine. Therefore, spirits recorded a decline in volume terms, while at the same time beer and wine generated growth in volume consumption. Such a trend was supported by consumers’ desire for healthy lifestyles, alongside the gradual development in standards of living, with consumers giving more preference to alcoholic drinks with lower alcohol content.
The Alcoholic Drinks in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
The Alcoholic Drinks in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Alcoholic Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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ALCOHOLIC DRINKS IN KAZAKHSTAN
May 2017
List of Contents and Tables
Executive Summary
Spirits Records Decrease in Consumption, Beer and Wine Generate Growth in 2016
the Fight Against Illegal Alcoholic Drinks in 2016
Strong Competition Between Domestic and International Manufacturers
Independent Small Grocers Continue To Dominate Sales of Alcoholic Drinks
Sustained Value and Volume Growth Over the Forecast Period
Market Background
Legislation
Table 1 Number of On-trade Establishments by Type 2011-2016
Taxation and Duty Levies
Table 2 Taxation and Duty Levies on Alcoholic Drinks 2016
Table 3 Typical Wholesaler and Retailer Off-Trade Mark-Ups by Selected Categories 2016
Table 4 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2016
Table 5 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2016
Table 6 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2016
Operating Environment
Contraband/parallel Trade
Duty-free
Key New Product Launches
Summary 1 Key New Product Developments 2016
Market Indicators
Table 7 Retail Consumer Expenditure on Alcoholic Drinks 2011-2016
Market Data
Table 8 Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 9 Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 10 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 11 Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Table 12 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2016
Table 13 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2016
Table 14 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2016
Table 15 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2016
Table 16 GBO Company Shares of Alcoholic Drinks: % Total Volume 2012-2016
Table 17 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2011-2016
Table 18 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2016
Table 19 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
Table 20 Forecast Sales of Alcoholic Drinks by Category: Total Value 2016-2021
Table 21 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
Table 22 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
Definitions
Published Data Comparisons
Sources
Summary 2 Research Sources
Carlsberg Kazakhstan Too in Alcoholic Drinks (kazakhstan)
Strategic Direction
Key Facts
Summary 3 Carlsberg Kazakhstan TOO: Key Facts
Summary 4 Carlsberg Kazakhstan TOO: Operational Indicators
Competitive Positioning
Summary 5 Carlsberg Kazakhstan TOO: Competitive Position 2016
Kokshetauminvody Ao in Alcoholic Drinks (kazakhstan)
Strategic Direction
Key Facts
Summary 6 Kokshetauminvody AO: Key Facts
Summary 7 Kokshetauminvody AO: Operational Indicators
Competitive Positioning
Summary 8 Kokshetauminvody AO: Competitive Position 2016
Wine Territory Too in Alcoholic Drinks (kazakhstan)
Strategic Direction
Key Facts
Summary 9 Wine Territory TOO: Key Facts
Internet Strategy
Company Background
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 10 Lager by Price Band 2016
Category Data
Table 23 Sales of Beer by Category: Total Volume 2011-2016
Table 24 Sales of Beer by Category: Total Value 2011-2016
Table 25 Sales of Beer by Category: % Total Volume Growth 2011-2016
Table 26 Sales of Beer by Category: % Total Value Growth 2011-2016
Table 27 Sales of Beer by Off-trade vs On-trade: Volume 2011-2016
Table 28 Sales of Beer by Off-trade vs On-trade: Value 2011-2016
Table 29 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2011-2016
Table 30 Sales of Beer by Off-trade vs On-trade: % Value Growth 2011-2016
Table 31 GBO Company Shares of Beer: % Total Volume 2012-2016
Table 32 NBO Company Shares of Beer: % Total Volume 2012-2016
Table 33 LBN Brand Shares of Beer: % Total Volume 2013-2016
Table 34 Production, Imports and Exports of Beer: Total Volume 2010-2015
Table 35 Imports of Beer by Country of Origin: Total Volume 2010-2015
Table 36 Imports of Beer by Country of Origin: Total Value 2010-2015
Table 37 Exports of Beer by Country of Destination: Total Volume 2010-2015
Table 38 Exports of Beer by Country of Destination: Total Value 2010-2015
Table 39 Forecast Sales of Beer by Category: Total Volume 2016-2021
Table 40 Forecast Sales of Beer by Category: Total Value 2016-2021
Table 41 Forecast Sales of Beer by Category: % Total Volume Growth 2016-2021
Table 42 Forecast Sales of Beer by Category: % Total Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 43 Sales of RTDS/High-Strength Premixes by Category: Total Volume 2011-2016
Table 44 Sales of RTDS/High-Strength Premixes by Category: Total Value 2011-2016
Table 45 Sales of RTDS/High-Strength Premixes by Category: % Total Volume Growth 2011-2016
Table 46 Sales of RTDS/High-Strength Premixes by Category: % Total Value Growth 2011-2016
Table 47 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: Volume 2011-2016
Table 48 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: Value 2011-2016
Table 49 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: % Volume Growth 2011-2016
Table 50 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: % Value Growth 2011-2016
Table 51 GBO Company Shares of RTDS/High-Strength Premixes: % Total Volume 2012-2016
Table 52 NBO Company Shares of RTDS/High-Strength Premixes: % Total Volume 2012-2016
Table 53 LBN Brand Shares of RTDS/High-Strength Premixes: % Total Volume 2013-2016
Table 54 Forecast Sales of RTDS/High-Strength Premixes by Category: Total Volume 2016-2021
Table 55 Forecast Sales of RTDS/High-Strength Premixes by Category: Total Value 2016-2021
Table 56 Forecast Sales of RTDS/High-Strength Premixes by Category: % Total Volume Growth 2016-2021
Table 57 Forecast Sales of RTDS/High-Strength Premixes by Category: % Total Value Growth 2016-2021
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 58 Sales of Spirits by Category: Total Volume 2011-2016
Table 59 Sales of Spirits by Category: Total Value 2011-2016
Table 60 Sales of Spirits by Category: % Total Volume Growth 2011-2016
Table 61 Sales of Spirits by Category: % Total Value Growth 2011-2016
Table 62 Sales of Spirits by Off-trade vs On-trade: Volume 2011-2016
Table 63 Sales of Spirits by Off-trade vs On-trade: Value 2011-2016
Table 64 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2011-2016
Table 65 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2011-2016
Table 66 GBO Company Shares of Spirits: % Total Volume 2012-2016
Table 67 NBO Company Shares of Spirits: % Total Volume 2012-2016
Table 68 LBN Brand Shares of Spirits: % Total Volume 2013-2016
Table 69 Production, Imports and Exports of Brandy & Cognac: Total Volume 2010-2015
Table 70 Production, Imports and Exports of Rum: Total Volume 2010-2015
Table 71 Production, Imports and Exports of Whiskies: Total Volume 2010-2015
Table 72 Production, Imports and Exports of Gin: Total Volume 2010-2015
Table 73 Production, Imports and Exports of Vodka: Total Volume 2010-2015
Table 74 Forecast Sales of Spirits by Category: Total Volume 2016-2021
Table 75 Forecast Sales of Spirits by Category: Total Value 2016-2021
Table 76 Forecast Sales of Spirits by Category: % Total Volume Growth 2016-2021
Table 77 Forecast Sales of Spirits by Category: % Total Value Growth 2016-2021
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 78 Sales of Wine by Category: Total Volume 2011-2016
Table 79 Sales of Wine by Category: Total Value 2011-2016
Table 80 Sales of Wine by Category: % Total Volume Growth 2011-2016
Table 81 Sales of Wine by Category: % Total Value Growth 2011-2016
Table 82 Sales of Wine by Off-trade vs On-trade: Volume 2011-2016
Table 83 Sales of Wine by Off-trade vs On-trade: Value 2011-2016
Table 84 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2011-2016
Table 85 Sales of Wine by Off-trade vs On-trade: % Value Growth 2011-2016
Table 86 Production, Imports and Exports of Wine: Total Volume 2010-2015
Table 87 Imports of Wine by Country of Origin: Total Volume 2010-2015
Table 88 Imports of Wine by Country of Origin: Total Value 2010-2015
Table 89 Exports of Wine by Country of Destination: Total Volume 2010-2015
Table 90 Exports of Wine by Country of Destination: Total Value 2010-2015
Table 91 Forecast Sales of Wine by Category: Total Volume 2016-2021
Table 92 Forecast Sales of Wine by Category: Total Value 2016-2021
Table 93 Forecast Sales of Wine by Category: % Total Volume Growth 2016-2021
Table 94 Forecast Sales of Wine by Category: % Total Value Growth 2016-2021
May 2017
List of Contents and Tables
Executive Summary
Spirits Records Decrease in Consumption, Beer and Wine Generate Growth in 2016
the Fight Against Illegal Alcoholic Drinks in 2016
Strong Competition Between Domestic and International Manufacturers
Independent Small Grocers Continue To Dominate Sales of Alcoholic Drinks
Sustained Value and Volume Growth Over the Forecast Period
Market Background
Legislation
Table 1 Number of On-trade Establishments by Type 2011-2016
Taxation and Duty Levies
Table 2 Taxation and Duty Levies on Alcoholic Drinks 2016
Table 3 Typical Wholesaler and Retailer Off-Trade Mark-Ups by Selected Categories 2016
Table 4 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2016
Table 5 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2016
Table 6 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2016
Operating Environment
Contraband/parallel Trade
Duty-free
Key New Product Launches
Summary 1 Key New Product Developments 2016
Market Indicators
Table 7 Retail Consumer Expenditure on Alcoholic Drinks 2011-2016
Market Data
Table 8 Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 9 Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 10 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 11 Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Table 12 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2016
Table 13 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2016
Table 14 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2016
Table 15 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2016
Table 16 GBO Company Shares of Alcoholic Drinks: % Total Volume 2012-2016
Table 17 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2011-2016
Table 18 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2016
Table 19 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
Table 20 Forecast Sales of Alcoholic Drinks by Category: Total Value 2016-2021
Table 21 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
Table 22 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
Definitions
Published Data Comparisons
Sources
Summary 2 Research Sources
Carlsberg Kazakhstan Too in Alcoholic Drinks (kazakhstan)
Strategic Direction
Key Facts
Summary 3 Carlsberg Kazakhstan TOO: Key Facts
Summary 4 Carlsberg Kazakhstan TOO: Operational Indicators
Competitive Positioning
Summary 5 Carlsberg Kazakhstan TOO: Competitive Position 2016
Kokshetauminvody Ao in Alcoholic Drinks (kazakhstan)
Strategic Direction
Key Facts
Summary 6 Kokshetauminvody AO: Key Facts
Summary 7 Kokshetauminvody AO: Operational Indicators
Competitive Positioning
Summary 8 Kokshetauminvody AO: Competitive Position 2016
Wine Territory Too in Alcoholic Drinks (kazakhstan)
Strategic Direction
Key Facts
Summary 9 Wine Territory TOO: Key Facts
Internet Strategy
Company Background
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 10 Lager by Price Band 2016
Category Data
Table 23 Sales of Beer by Category: Total Volume 2011-2016
Table 24 Sales of Beer by Category: Total Value 2011-2016
Table 25 Sales of Beer by Category: % Total Volume Growth 2011-2016
Table 26 Sales of Beer by Category: % Total Value Growth 2011-2016
Table 27 Sales of Beer by Off-trade vs On-trade: Volume 2011-2016
Table 28 Sales of Beer by Off-trade vs On-trade: Value 2011-2016
Table 29 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2011-2016
Table 30 Sales of Beer by Off-trade vs On-trade: % Value Growth 2011-2016
Table 31 GBO Company Shares of Beer: % Total Volume 2012-2016
Table 32 NBO Company Shares of Beer: % Total Volume 2012-2016
Table 33 LBN Brand Shares of Beer: % Total Volume 2013-2016
Table 34 Production, Imports and Exports of Beer: Total Volume 2010-2015
Table 35 Imports of Beer by Country of Origin: Total Volume 2010-2015
Table 36 Imports of Beer by Country of Origin: Total Value 2010-2015
Table 37 Exports of Beer by Country of Destination: Total Volume 2010-2015
Table 38 Exports of Beer by Country of Destination: Total Value 2010-2015
Table 39 Forecast Sales of Beer by Category: Total Volume 2016-2021
Table 40 Forecast Sales of Beer by Category: Total Value 2016-2021
Table 41 Forecast Sales of Beer by Category: % Total Volume Growth 2016-2021
Table 42 Forecast Sales of Beer by Category: % Total Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 43 Sales of RTDS/High-Strength Premixes by Category: Total Volume 2011-2016
Table 44 Sales of RTDS/High-Strength Premixes by Category: Total Value 2011-2016
Table 45 Sales of RTDS/High-Strength Premixes by Category: % Total Volume Growth 2011-2016
Table 46 Sales of RTDS/High-Strength Premixes by Category: % Total Value Growth 2011-2016
Table 47 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: Volume 2011-2016
Table 48 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: Value 2011-2016
Table 49 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: % Volume Growth 2011-2016
Table 50 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: % Value Growth 2011-2016
Table 51 GBO Company Shares of RTDS/High-Strength Premixes: % Total Volume 2012-2016
Table 52 NBO Company Shares of RTDS/High-Strength Premixes: % Total Volume 2012-2016
Table 53 LBN Brand Shares of RTDS/High-Strength Premixes: % Total Volume 2013-2016
Table 54 Forecast Sales of RTDS/High-Strength Premixes by Category: Total Volume 2016-2021
Table 55 Forecast Sales of RTDS/High-Strength Premixes by Category: Total Value 2016-2021
Table 56 Forecast Sales of RTDS/High-Strength Premixes by Category: % Total Volume Growth 2016-2021
Table 57 Forecast Sales of RTDS/High-Strength Premixes by Category: % Total Value Growth 2016-2021
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 58 Sales of Spirits by Category: Total Volume 2011-2016
Table 59 Sales of Spirits by Category: Total Value 2011-2016
Table 60 Sales of Spirits by Category: % Total Volume Growth 2011-2016
Table 61 Sales of Spirits by Category: % Total Value Growth 2011-2016
Table 62 Sales of Spirits by Off-trade vs On-trade: Volume 2011-2016
Table 63 Sales of Spirits by Off-trade vs On-trade: Value 2011-2016
Table 64 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2011-2016
Table 65 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2011-2016
Table 66 GBO Company Shares of Spirits: % Total Volume 2012-2016
Table 67 NBO Company Shares of Spirits: % Total Volume 2012-2016
Table 68 LBN Brand Shares of Spirits: % Total Volume 2013-2016
Table 69 Production, Imports and Exports of Brandy & Cognac: Total Volume 2010-2015
Table 70 Production, Imports and Exports of Rum: Total Volume 2010-2015
Table 71 Production, Imports and Exports of Whiskies: Total Volume 2010-2015
Table 72 Production, Imports and Exports of Gin: Total Volume 2010-2015
Table 73 Production, Imports and Exports of Vodka: Total Volume 2010-2015
Table 74 Forecast Sales of Spirits by Category: Total Volume 2016-2021
Table 75 Forecast Sales of Spirits by Category: Total Value 2016-2021
Table 76 Forecast Sales of Spirits by Category: % Total Volume Growth 2016-2021
Table 77 Forecast Sales of Spirits by Category: % Total Value Growth 2016-2021
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 78 Sales of Wine by Category: Total Volume 2011-2016
Table 79 Sales of Wine by Category: Total Value 2011-2016
Table 80 Sales of Wine by Category: % Total Volume Growth 2011-2016
Table 81 Sales of Wine by Category: % Total Value Growth 2011-2016
Table 82 Sales of Wine by Off-trade vs On-trade: Volume 2011-2016
Table 83 Sales of Wine by Off-trade vs On-trade: Value 2011-2016
Table 84 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2011-2016
Table 85 Sales of Wine by Off-trade vs On-trade: % Value Growth 2011-2016
Table 86 Production, Imports and Exports of Wine: Total Volume 2010-2015
Table 87 Imports of Wine by Country of Origin: Total Volume 2010-2015
Table 88 Imports of Wine by Country of Origin: Total Value 2010-2015
Table 89 Exports of Wine by Country of Destination: Total Volume 2010-2015
Table 90 Exports of Wine by Country of Destination: Total Value 2010-2015
Table 91 Forecast Sales of Wine by Category: Total Volume 2016-2021
Table 92 Forecast Sales of Wine by Category: Total Value 2016-2021
Table 93 Forecast Sales of Wine by Category: % Total Volume Growth 2016-2021
Table 94 Forecast Sales of Wine by Category: % Total Value Growth 2016-2021
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