Tissue and Hygiene in New Zealand

  • ID: 4192207
  • Report
  • Region: New Zealand
  • 41 pages
  • Euromonitor International
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During the review period, New Zealand saw environmental concerns begin to influence consumers’ decisions in fmcg categories. Given the nature of tissue and hygiene, and its reliance on pulp and wood products as raw materials, environmental concerns have started to exert a greater influence in the category, with players keen to showcase their credentials as responsible corporate citizens.

The publisher's Tissue and Hygiene in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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Tissue And Hygiene In New Zealand

Executive Summary
Environmental Concerns Exert A Greater Influence
Changing Demographics Influence The Market
The Asaleo Care/Kimberly-Clark Duopoly Remains Intact
The Dominance Of Supermarkets Continues
Moving Forward, Strong Population Growth Is Expected To Drive Growth

Market Indicators
Table 1 Birth Rates 2012-2017
Table 2 Infant Population 2012-2017
Table 3 Female Population By Age 2012-2017
Table 4 Total Population By Age 2012-2017
Table 5 Households 2012-2017
Table 6 Forecast Infant Population 2017-2022
Table 7 Forecast Female Population By Age 2017-2022
Table 8 Forecast Total Population By Age 2017-2022
Table 9 Forecast Households 2017-2022

Market Data
Table 10 Retail Sales Of Tissue And Hygiene By Category: Value 2012-2017
Table 11 Retail Sales Of Tissue And Hygiene By Category: % Value Growth 2012-2017
Table 12 NBO Company Shares Of Retail Tissue And Hygiene: % Value 2013-2017
Table 13 LBN Brand Shares Of Retail Tissue And Hygiene: % Value 2014-2017
Table 14 Penetration Of Private Label In Retail Tissue And Hygiene By Category: % Value 2012-2017
Table 15 Distribution Of Retail Tissue And Hygiene By Format: % Value 2012-2017
Table 16 Distribution Of Retail Tissue And Hygiene By Format And Category: % Value 2017
Table 17 Forecast Retail Sales Of Tissue And Hygiene By Category: Value 2017-2022
Table 18 Forecast Retail Sales Of Tissue And Hygiene By Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Competition From Retail Channels
Adult Incontinence Drives Growth In AFH Tissue And Hygiene
The Eco Trends Observed In Retail Tissue Are Expected To Influence AFH Tissue
Competitive Landscape
Tork Drives Asaleo's Presence
AFH Is An Area Of Focus For Kimberly-Clark
AFH Is A Duopoly, But The Presence Of Minor Players Is Growing

Category Data
Table 19 Sales Of Away-From-Home Tissue And Hygiene By Category: Value 2012-2017
Table 20 Sales Of Away-From-Home Tissue And Hygiene By Category: % Value Growth 2012-2017
Table 21 Sales Of Away-From-Home Paper Towels By Type: % Value 2015-2017
Table 22 Distribution Of Away-From-Home Tissue And Hygiene By Format: % Value 2012-2017
Table 23 Distribution Of Away-From-Home Tissue And Hygiene By Format And Category: % Value 2017
Table 24 Forecast Sales Of Away-From-Home Tissue And Hygiene By Category: Value 2017-2022
Table 25 Forecast Sales Of Away-From-Home Tissue And Hygiene By Category: % Value Growth 2017-2022

Headlines
Prospects
The Birth Rate Places Pressure On Value Growth
Disposable Pants Sees The Strongest Performance
The Influence Of Eco Trends Is Expected To Grow
Competitive Landscape
Huggies Remains New Zealand's Leading Brand In Nappies/Diapers/Pants
The New Treasures Nappy Design Is Unpopular
Manufacturers Reduce Their Focus On Larger Pack Sizes

Category Data
Table 26 Retail Sales Of Nappies/Diapers/Pants By Category: Value 2012-2017
Table 27 Retail Sales Of Nappies/Diapers/Pants By Category: % Value Growth 2012-2017
Table 28 NBO Company Shares Of Retail Nappies/Diapers/Pants: % Value 2013-2017
Table 29 LBN Brand Shares Of Retail Nappies/Diapers/Pants: % Value 2014-2017
Table 30 Forecast Retail Sales Of Nappies/Diapers/Pants By Category: Value 2017-2022
Table 31 Forecast Retail Sales Of Nappies/Diapers/Pants By Category: % Value Growth 2017-2022

Headlines
Prospects
Renewed Calls For The Removal Of Gst On Sanitary Protection Products
Changing Demographics Influence Sanitary Protection
Stagnant Current Value Growth
Competitive Landscape
Johnson & Johnson Leads Sanitary Protection
Asaleo Care Holds Second Place
Kimberly-Clark Rounds Out The Top Three

Category Data
Table 32 Retail Sales Of Sanitary Protection By Category: Value 2012-2017
Table 33 Retail Sales Of Sanitary Protection By Category: % Value Growth 2012-2017
Table 34 Retail Sales Of Tampons By Application Format: % Value 2012-2017
Table 35 NBO Company Shares Of Retail Sanitary Protection: % Value 2013-2017
Table 36 LBN Brand Shares Of Retail Sanitary Protection: % Value 2014-2017
Table 37 Forecast Retail Sales Of Sanitary Protection By Category: Value 2017-2022
Table 38 Forecast Retail Sales Of Sanitary Protection By Category: % Value Growth 2017-2022

Headlines
Prospects
Personal Wipes Drives Actual Value Growth In Wipes
Task Specificity Continues To Influence Wipes
The Declining Birth Rate Adversely Impacts Baby Wipes
Competitive Landscape
Wipes Remains Heavily Segmented
Kimberly-Clark New Zealand Continues To Lead Wipes
Baby Wipes Is The Main Driver Of Sales For Johnson & Johnson

Category Data
Table 39 Retail Sales Of Wipes By Category: Value 2012-2017
Table 40 Retail Sales Of Wipes By Category: % Value Growth 2012-2017
Table 41 NBO Company Shares Of Retail Wipes: % Value 2013-2017
Table 42 LBN Brand Shares Of Retail Wipes: % Value 2014-2017
Table 43 Forecast Retail Sales Of Wipes By Category: Value 2017-2022
Table 44 Forecast Retail Sales Of Wipes By Category: % Value Growth 2017-2022

Headlines
Prospects
High Sales Of Toilet Paper Characterise Retail Tissue
Eco Trends Start To Influence Retail Tissue
Strong Population Growth Is Expected To Drive Growth In The Forecast Period
Competitive Landscape
Asaleo Care Leads Retail Tissue
Innovation Drives Growth For Cottonsoft
Kimberly-Clark Holds Third Place

Category Data
Table 45 Retail Sales Of Tissue By Category: Value 2012-2017
Table 46 Retail Sales Of Tissue By Category: % Value Growth 2012-2017
Table 47 NBO Company Shares Of Retail Tissue: % Value 2013-2017
Table 48 LBN Brand Shares Of Retail Tissue: % Value 2014-2017
Table 49 Forecast Retail Sales Of Tissue By Category: Value 2017-2022
Table 50 Forecast Retail Sales Of Tissue By Category: % Value Growth 2017-2022

Headlines
Prospects
Strong Growth In Value Sales Continues
Light Adult Incontinence Outperforms Moderate/Heavy Incontinence
Increasing Pack Sizes Place Downwards Pressure On Unit Price Growth
Competitive Landscape
Retail Adult Incontinence Is An Effective Duopoly
Kimberly-Clark New Zealand Closes The Gap
Local Player Leads Innovation

Category Data
Table 51 Sales Of Retail Adult Incontinence By Category: Value 2012-2017
Table 52 Sales Of Retail Adult Incontinence By Category: % Value Growth 2012-2017
Table 53 NBO Company Shares Of Retail Adult Incontinence: % Value 2013-2017
Table 54 LBN Brand Shares Of Retail Adult Incontinence: % Value 2014-2017
Table 55 Forecast Sales Of Retail Adult Incontinence By Category: Value 2017-2022
Table 56 Forecast Sales Of Retail Adult Incontinence By Category: % Value Growth 2017-2022
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