+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

PRINTER FRIENDLY

Tissue and Hygiene in New Zealand

  • ID: 4192207
  • Report
  • March 2021
  • Region: New Zealand
  • 53 pages
  • Euromonitor International
1 of 2
Tissue and Hygiene in New Zealand witnessed stronger growth in 2020 compared to the previous year, despite enforcing one of the world’s strictest lockdowns in a move to eradicate the spread of COVID-19. The New Zealand government implemented an alert system in March 2020 to identify different levels of risk and restrictions.

The Tissue and Hygiene in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement Adult Incontinence, Total Tissue and Hygiene.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
2 of 2
EXECUTIVE SUMMARY
  • COVID-19 impact on tissue and hygiene
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for tissue and hygiene?
  • Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2018-2025
  • Chart 2 Tissue and Hygiene Impact of Drivers on Value Sales: 2018-2025
MARKET INDICATORS
  • Table 1 Birth Rates 2015-2020
  • Table 2 Infant Population 2015-2020
  • Table 3 Female Population by Age 2015-2020
  • Table 4 Total Population by Age 2015-2020
  • Table 5 Households 2015-2020
  • Table 6 Forecast Infant Population 2020-2025
  • Table 7 Forecast Female Population by Age 2020-2025
  • Table 8 Forecast Total Population by Age 2020-2025
  • Table 9 Forecast Households 2020-2025
MARKET DATA
  • Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
  • Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
  • Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
  • Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
  • Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
  • Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
  • Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
  • Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
  • Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES
  • Summary 1 Research Sources
KEY DATA FINDINGS

2020 IMPACT
  • After initial spike in sales sanitary protection returns to stability
  • New Zealand looks to tackle ‘period poverty’
  • Countdown looks to tackle the stigma around periods
RECOVERY AND OPPORTUNITIES
  • Demand expected to remain stable although with a growing focus on the environment
  • Education and awareness campaigns expected to have a long term benefit
  • Price expected to become a key factor again as the economy comes under pressure
CATEGORY DATA
  • Table 19 Retail Sales of Sanitary Protection by Category: Value 2015-2020
  • Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2015-2020
  • Table 21 Retail Sales of Tampons by Application Format: % Value 2015-2020
  • Table 22 NBO Company Shares of Retail Sanitary Protection: % Value 2016-2020
  • Table 23 LBN Brand Shares of Retail Sanitary Protection: % Value 2017-2020
  • Table 24 Forecast Retail Sales of Sanitary Protection by Category: Value 2020-2025
  • Table 25 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Woolworths switches to local production
  • Competition proves too much for Treasures as prices continue to fall
  • Environmental concerns starting to inform new product development
RECOVERY AND OPPORTUNITIES
  • Focus will need to be on adding value if stronger growth is to be achieved
  • Environmental concerns set to increasingly inform the competitive landscape
  • E-commerce set to build off gains seen during the lockdown
CATEGORY DATA
  • Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2015-2020
  • Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2015-2020
  • Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2016-2020
  • Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2017-2020
  • Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2020-2025
  • Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Sales benefit from stockpiling
  • Better education helping to remove the stigma of adult incontinence
  • Kimberly-Clark and Asaleo retain control over the category
RECOVERY AND OPPORTUNITIES
  • Demand set to continue rising as the government looks to increase understanding and awareness
  • Ethical shopping choices could influence new product development
  • E-commerce could provide a more discreet method of shopping
CATEGORY DATA
  • Table 32 Sales of Retail Adult Incontinence by Category: Value 2015-2020
  • Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2015-2020
  • Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2016-2020
  • Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2017-2020
  • Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2020-2025
  • Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Sales of wipes see significant increase due to concerns over COVID-19
  • Pipe blockages cast negative light on wipes
  • Eco-friendly brands stand out in a category suffering from negative press
RECOVERY AND OPPORTUNITIES
  • Wipes set for stable growth as consumers weigh up the pros and cons
  • Parents increasingly focusing on products that are free from harsh chemicals
  • Direct-to-consumer sales offer some potential as domestic players look to gain a stronger foothold in the market
CATEGORY DATA
  • Table 38 Retail Sales of Wipes by Category: Value 2015-2020
  • Table 39 Retail Sales of Wipes by Category: % Value Growth 2015-2020
  • Table 40 NBO Company Shares of Retail Wipes: % Value 2016-2020
  • Table 41 LBN Brand Shares of Retail Wipes: % Value 2017-2020
  • Table 42 Forecast Retail Sales of Wipes by Category: Value 2020-2025
  • Table 43 Forecast Retail Sales of Wipes by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Retail tissue a key beneficiary of COVID-19 as consumers pay greater attention to good hygiene practices
  • Shop local message getting through to consumers
  • Prices rise as consumers rush to get whatever they can get their hands on
RECOVERY AND OPPORTUNITIES
  • Growth set to stabilise but retail tissue still has potential
  • Premiumisation expected in toilet paper with focus on long rolls
  • Environmental concerns expected to increasingly inform the market
CATEGORY DATA
  • Table 44 Retail Sales of Tissue by Category: Value 2015-2020
  • Table 45 Retail Sales of Tissue by Category: % Value Growth 2015-2020
  • Table 46 NBO Company Shares of Retail Tissue: % Value 2016-2020
  • Table 47 LBN Brand Shares of Retail Tissue: % Value 2017-2020
  • Table 48 Forecast Retail Sales of Tissue by Category: Value 2020-2025
  • Table 49 Forecast Retail Sales of Tissue by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • COVID-19 restrictions put a dent in sales
  • Work from home arrangements limit demand for AFH tissue products
  • Asaleo Care and Kimberly-Clark lead
RECOVERY AND OPPORTUNITIES
  • Recovery of AFH tissue sales reliant on reopening of the country’s borders
  • Could retail products threaten sales if prices continue to fall?
  • Ageing population points towards a bright future for AFH hygiene
CATEGORY DATA
  • Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2015-2020
  • Table 51 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2015-2020
  • Table 52 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2020
  • Table 53 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2015-2020
  • Table 54 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2015-2020
  • Table 55 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2015-2020
  • Table 56 Sales of Away-From-Home Wipers by Format through Public: % Value 2015-2020
  • Table 57 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2015-2020
  • Table 58 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2019
  • Table 59 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2020-2025
  • Table 60 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2020-2025
Note: Product cover images may vary from those shown
Adroll
adroll