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Tissue and Hygiene in New Zealand

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    Report

  • 47 Pages
  • March 2024
  • Region: New Zealand
  • Euromonitor International
  • ID: 4192207
In 2023, unit prices for tissue and hygiene products experienced a significant increase, driven primarily by inflationary pressures. While fuel costs stabilised after the initial shock of the 2022 Russian invasion of Ukraine, the temporary removal of excise duty on petrol by the government in July led to increased costs passed on to consumers.

The Tissue and Hygiene in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

TISSUE AND HYGIENE IN NEW ZEALAND
EXECUTIVE SUMMARY
  • Tissue and hygiene in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for tissue and hygiene?
MARKET INDICATORS
  • Table 1 Birth Rates 2018-2023
  • Table 2 Infant Population 2018-2023
  • Table 3 Female Population by Age 2018-2023
  • Table 4 Total Population by Age 2018-2023
  • Table 5 Households 2018-2023
  • Table 6 Forecast Infant Population 2023-2028
  • Table 7 Forecast Female Population by Age 2023-2028
  • Table 8 Forecast Total Population by Age 2023-2028
  • Table 9 Forecast Households 2023-2028
MARKET DATA
  • Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
  • Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
  • Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
  • Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
  • Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023
  • Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
  • Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
  • Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
  • Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
MENSTRUAL CARE IN NEW ZEALANDKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Inflationary pressures drive value growth, increasing cost of living
  • Period poverty remains a national discourse, gaining momentum in an election year
  • Asaleo Care maintains its lead
PROSPECTS AND OPPORTUNITIES
  • Expectations of easing inflationary pressures
  • Growing emphasis on sustainability
  • Opportunities for private label expansion
CATEGORY DATA
  • Table 19 Retail Sales of Menstrual Care by Category: Value 2018-2023
  • Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2018-2023
  • Table 21 Retail Sales of Tampons by Application Format: % Value 2018-2023
  • Table 22 NBO Company Shares of Retail Menstrual Care: % Value 2019-2023
  • Table 23 LBN Brand Shares of Retail Menstrual Care: % Value 2020-2023
  • Table 24 Forecast Retail Sales of Menstrual Care by Category: Value 2023-2028
  • Table 25 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2023-2028
NAPPIES/DIAPERS/PANTS IN NEW ZEALANDKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Inflationary pressures drive value growth, creating cost-of-living strains
  • Cost-of-living pressures as a prominent trend
  • Huggies continues to lead
PROSPECTS AND OPPORTUNITIES
  • Expectations of easing inflationary pressures
  • Growth opportunities for private label amidst cost-of-living pressures
  • Growing emphasis on sustainability
CATEGORY DATA
  • Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
  • Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023
  • Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2019-2023
  • Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2020-2023
  • Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2023-2028
  • Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2023-2028
RETAIL ADULT INCONTINENCE IN NEW ZEALANDKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Inflationary pressures drive value growth
  • Ageing population drives volume sales growth
  • Kimberly-Clark and Asaleo Care maintain leadership
PROSPECTS AND OPPORTUNITIES
  • Expectations of easing inflationary pressures
  • Growth opportunities for private label amidst cost-of-living pressures
  • Sustainability considerations expected to gain prominence
CATEGORY DATA
  • Table 32 Sales of Retail Adult Incontinence by Category: Value 2018-2023
  • Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023
  • Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2019-2023
  • Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2020-2023
  • Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2023-2028
  • Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2023-2028
WIPES IN NEW ZEALANDKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Easing of COVID-19 restrictions reduces demand
  • Inflationary pressures drive unit price growth
  • Sustainability considerations at the forefront of consumer decision making
PROSPECTS AND OPPORTUNITIES
  • Expectations of eased value sales growth over forecast period
  • Opportunities arising from cost-of-living pressures
  • Environmental concerns likely to impact wipes demand further
CATEGORY DATA
  • Table 38 Retail Sales of Wipes by Category: Value 2018-2023
  • Table 39 Retail Sales of Wipes by Category: % Value Growth 2018-2023
  • Table 40 NBO Company Shares of Retail Wipes: % Value 2019-2023
  • Table 41 LBN Brand Shares of Retail Wipes: % Value 2020-2023
  • Table 42 Forecast Retail Sales of Wipes by Category: Value 2023-2028
  • Table 43 Forecast Retail Sales of Wipes by Category: % Value Growth 2023-2028
RETAIL TISSUE IN NEW ZEALANDKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Decreased demand due to easing COVID-19 restrictions
  • Supply shortages and cost increases drive unit price growth
  • High sustainability considerations balanced against cost-of-living pressures
PROSPECTS AND OPPORTUNITIES
  • Anticipated moderation in value sales growth
  • Potential growth opportunities for private label amidst cost-of-living pressures
  • Increasing prominence of sustainability concerns
CATEGORY DATA
  • Table 44 Retail Sales of Tissue by Category: Value 2018-2023
  • Table 45 Retail Sales of Tissue by Category: % Value Growth 2018-2023
  • Table 46 NBO Company Shares of Retail Tissue: % Value 2019-2023
  • Table 47 LBN Brand Shares of Retail Tissue: % Value 2020-2023
  • Table 48 Forecast Retail Sales of Tissue by Category: Value 2023-2028
  • Table 49 Forecast Retail Sales of Tissue by Category: % Value Growth 2023-2028
AWAY-FROM-HOME TISSUE AND HYGIENE IN NEW ZEALANDKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Easing of COVID-19 restrictions fuels demand
  • Supply shortages and cost increases drive unit price growth
  • Leadership of Asaleo Care and Kimberly-Clark
PROSPECTS AND OPPORTUNITIES
  • Impact of weak economic outlook
  • Shift to retail channels amidst economic pressures
  • Rising importance of sustainability
CATEGORY DATA
  • Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
  • Table 51 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023
  • Table 52 Sales of Away-From-Home Paper Towels by Type: % Value 2018-2023
  • Table 53 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2018-2023
  • Table 54 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2023
  • Table 55 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2023-2028
  • Table 56 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2023-2028