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Tissue and Hygiene in Australia

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    Report

  • 58 Pages
  • March 2023
  • Region: Australia
  • Euromonitor International
  • ID: 4192208
Retail tissue and hygiene in Australia experienced mixed trends in 2022, as some categories returned to pre-pandemic levels of demand, while others maintained elevated demand. Retail tissue, especially toilet paper, saw a decline in demand, as consumers reduced their stockpiling behaviour and spent more time outside of their homes.

The analyst's Tissue and Hygiene in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product Coverage:

Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data Coverage
Market Sizes(historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

TISSUE AND HYGIENE IN AUSTRALIA

EXECUTIVE SUMMARY
  • Tissue and hygiene in 2022: The big picture
2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for tissue and hygiene?
MARKET INDICATORS
  • Table 1 Birth Rates 2017-2022
  • Table 2 Infant Population 2017-2022
  • Table 3 Female Population by Age 2017-2022
  • Table 4 Total Population by Age 2017-2022
  • Table 5 Households 2017-2022
  • Table 6 Forecast Infant Population 2022-2027
  • Table 7 Forecast Female Population by Age 2022-2027
  • Table 8 Forecast Total Population by Age 2022-2027
  • Table 9 Forecast Households 2022-2027
MARKET DATA
  • Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
  • Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
  • Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2018-2022
  • Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2019-2022
  • Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2017-2022
  • Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2017-2022
  • Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2022
  • Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2022-2027
  • Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2022-2027
DISCLAIMER

SOURCES
  • Summary 1 Research Sources
SANITARY PROTECTION IN AUSTRALIA

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Alternative period solutions constrain sales in sanitary protection
  • Tampons records the strongest decline, due to potential negative effects
  • Sustainability becomes a central topic
PROSPECTS AND OPPORTUNITIES
  • Reusable period care products to further erode consumption in sanitary protection
  • Towels are becoming thinner and more environmentally-friendly
  • Destigmatisation and promotion of equality to act as catalysts for the growth of sanitary protection
CATEGORY DATA
  • Table 19 Retail Sales of Sanitary Protection by Category: Value 2017-2022
  • Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022
  • Table 21 Retail Sales of Tampons by Application Format: % Value 2017-2022
  • Table 22 NBO Company Shares of Retail Sanitary Protection: % Value 2018-2022
  • Table 23 LBN Brand Shares of Retail Sanitary Protection: % Value 2019-2022
  • Table 24 Forecast Retail Sales of Sanitary Protection by Category: Value 2022-2027
  • Table 25 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2022-2027
NAPPIES/DIAPERS/PANTS IN AUSTRALIA

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Nappies/diapers/pants records healthy growth
  • Trading up to bulk packs, which offer the best value
  • Eco-friendlier, toxic-free nappies
PROSPECTS AND OPPORTUNITIES
  • Kimberly-Clark set to maintain its dominance
  • Recycling trial leads prospective green actions
  • Uncertain future for reusable nappies/diapers
CATEGORY DATA
  • Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
  • Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022
  • Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2018-2022
  • Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2019-2022
  • Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2022-2027
  • Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2022-2027
RETAIL ADULT INCONTINENCE IN AUSTRALIA

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Destigmatisation and wellbeing support growth
  • Further education needed on the benefits of light incontinence products
  • Competitive landscape is consolidated
PROSPECTS AND OPPORTUNITIES
  • Rising awareness expected to boost growth momentum
  • Washable underwear set to gain a foothold
  • Promotion of the circular economy
CATEGORY DATA
  • Table 32 Sales of Retail Adult Incontinence by Category: Value 2017-2022
  • Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022
  • Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2018-2022
  • Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2019-2022
  • Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2022-2027
  • Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2022-2027
RX/REIMBURSEMENT ADULT INCONTINENCE IN AUSTRALIA

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • The Continence Aids Payment Scheme amends the eligibility criteria in 2022
  • Call for transparency in the Continence Aids Payment Scheme
  • Government scheme in Victoria excludes disposable pads/pants
PROSPECTS AND OPPORTUNITIES
  • Ageing demographic and policy outlook poised to stimulate growth
  • Shift to retail purchases of adult incontinence products
CATEGORY DATA
  • Table 38 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2017-2022
  • Table 39 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2017-2022
  • Table 40 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2022-2027
  • Table 41 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2022-2027
WIPES IN AUSTRALIA

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Wipes continues to see high value growth
  • Rebound for cosmetic wipes, driven by the resumption of social activities
  • Household name dominates home care wipes, while baby wipes is fragmented
PROSPECTS AND OPPORTUNITIES
  • Demand for wipes will be sustained by ongoing adherence to hygiene practices and distribution expansion
  • Skin health and wellness to inform new product development in cosmetic wipes
  • The Hygiene Co - the rise of this local brand is worth watching
CATEGORY DATA
  • Table 42 Retail Sales of Wipes by Category: Value 2017-2022
  • Table 43 Retail Sales of Wipes by Category: % Value Growth 2017-2022
  • Table 44 NBO Company Shares of Retail Wipes: % Value 2018-2022
  • Table 45 LBN Brand Shares of Retail Wipes: % Value 2019-2022
  • Table 46 Forecast Retail Sales of Wipes by Category: Value 2022-2027
  • Table 47 Forecast Retail Sales of Wipes by Category: % Value Growth 2022-2027
RETAIL TISSUE IN AUSTRALIA

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Supply chain issues and return of mobility impede sales
  • Consumers look for value for money
  • Sustainability acts as a key differentiator
PROSPECTS AND OPPORTUNITIES
  • Retail tissue set to see sales normalisation
  • New government policy will support holistic sustainability in retail tissue
  • E-commerce set to grow in prevalence
CATEGORY DATA
  • Table 48 Retail Sales of Tissue by Category: Value 2017-2022
  • Table 49 Retail Sales of Tissue by Category: % Value Growth 2017-2022
  • Table 50 NBO Company Shares of Retail Tissue: % Value 2018-2022
  • Table 51 LBN Brand Shares of Retail Tissue: % Value 2019-2022
  • Table 52 Forecast Retail Sales of Tissue by Category: Value 2022-2027
  • Table 53 Forecast Retail Sales of Tissue by Category: % Value Growth 2022-2027
AWAY-FROM-HOME TISSUE AND HYGIENE IN AUSTRALIA

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Heightened hygiene habits and mobility drive stable growth in AFH tissue
  • Rising costs and inflation lead to higher prices for customers
  • Increasing green elements in AFH consumption
PROSPECTS AND OPPORTUNITIES
  • Australian AFH channel faces challenges and opportunities
  • Positive impact expected for AFH tissue with the launch of Woolworths at Work business shopping platform
  • Sustainability will be crucial for product development, but affordability will remain important
CATEGORY DATA
  • Table 54 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
  • Table 55 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022
  • Table 56 Sales of Away-From-Home Paper Towels by Type: % Value 2017-2022
  • Table 57 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2017-2022
  • Table 58 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2022
  • Table 59 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2022-2027
  • Table 60 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2022-2027