+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

PRINTER FRIENDLY

Tissue and Hygiene in Australia

  • ID: 4192208
  • Report
  • March 2021
  • Region: Australia
  • 61 pages
  • Euromonitor International
Overall retail tissue and hygiene in Australia performed strongly in 2020 as a direct result of the pandemic. The announcement of a lockdown by the government in March in an attempt to control the spread of the virus, resulted in panic buying amongst the local population for many essential tissue and hygiene products, particularly those related to sanitising the home, as Australians were concerned that domestic supply was not adequate enough to support demand due to factory closures in Asia.

The Tissue and Hygiene in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement Adult Incontinence, Total Tissue and Hygiene.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
EXECUTIVE SUMMARY
  • COVID-19 impact on tissue and hygiene
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for tissue and hygiene?
  • Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2018-2025
  • Chart 2 Tissue and Hygiene Impact of Drivers on Value Sales: 2018-2025
MARKET INDICATORS
  • Table 1 Birth Rates 2015-2020
  • Table 2 Infant Population 2015-2020
  • Table 3 Female Population by Age 2015-2020
  • Table 4 Total Population by Age 2015-2020
  • Table 5 Households 2015-2020
  • Table 6 Forecast Infant Population 2020-2025
  • Table 7 Forecast Female Population by Age 2020-2025
  • Table 8 Forecast Total Population by Age 2020-2025
  • Table 9 Forecast Households 2020-2025
MARKET DATA
  • Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
  • Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
  • Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
  • Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
  • Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
  • Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
  • Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
  • Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
  • Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES
  • Summary 1 Research Sources
KEY DATA FINDINGS

2020 IMPACT
  • Stockpiling during initial stages of lockdown boosts demand for all areas of sanitary protection in 2020
  • Sustainability concerns continue to support demand for alternative solutions to sanitary protection in Australia
  • Kimberly-Clark strengthens overall leadership with aggressive marketing
RECOVERY AND OPPORTUNITIES
  • Sanitary protection set to return to greater levels of normalisation in terms of demand, while volume will continue to outperform value growth
  • Issue of sustainability likely to gain further relevance over the forecast period, particularly amongst younger generations
  • Category offers potential for local brands to enter
CATEGORY DATA
  • Table 19 Retail Sales of Sanitary Protection by Category: Value 2015-2020
  • Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2015-2020
  • Table 21 Retail Sales of Tampons by Application Format: % Value 2015-2020
  • Table 22 NBO Company Shares of Retail Sanitary Protection: % Value 2016-2020
  • Table 23 LBN Brand Shares of Retail Sanitary Protection: % Value 2017-2020
  • Table 24 Forecast Retail Sales of Sanitary Protection by Category: Value 2020-2025
  • Table 25 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Home seclusion trend and initial stockpiling boosts demand for category in early 2020
  • Greater convenience and time spent at home toilet training supports dynamic growth of disposable pants in 2020
  • Kimberly-Clark retains dominance but comes under increasing pressure from competitors including private label
RECOVERY AND OPPORTUNITIES
  • Declining birth rates set to influence slowing demand for category over the course of the forecast period
  • Sustainability issues likely to influence new product development
  • Partnerships with retailers crucial to success of new product launches
CATEGORY DATA
  • Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2015-2020
  • Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2015-2020
  • Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2016-2020
  • Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2017-2020
  • Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2020-2025
  • Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Initial stockpiling of retail adult incontinence as government advises vulnerable groups including elderly to shield during pandemic
  • Private label’s presence remains low in the category due to strong brand loyalty
  • Asaleo Care strengthens dominance in value terms, but Kimberly-Clark gains volume share in 2020
RECOVERY AND OPPORTUNITIES
  • Ageing population will ensure further potential for growth but light incontinence products will see slower demand with possible competition from sanitary protection
  • Quality and efficacy will remain important purchasing decision drivers
  • Players likely to focus on expanding the category’s target audience
CATEGORY DATA
  • Table 32 Sales of Retail Adult Incontinence by Category: Value 2015-2020
  • Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2015-2020
  • Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2016-2020
  • Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2017-2020
  • Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2020-2025
  • Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • No overall notable impact of COVID-19 on RX/reimbursement in 2020 despite some initial stockpiling amongst shielding consumers
  • Subsidy per person under CAPS scheme sees another increase for the 2021-21 period
RECOVERY AND OPPORTUNITIES
  • Ageing population to support steady demand for RX/reimbursement adult incontinence
  • Health practitioners and pharmacists play important role in influencing consumers’ purchasing decisions
CATEGORY DATA
  • Table 38 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2015-2020
  • Table 39 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2015-2020
  • Table 40 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2020-2025
  • Table 41 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Notable upturn in demand for wipes in 2020 due to heightened awareness of the need to follow strict hygiene and cleaning routines
  • Sustainability and environmental concerns continue to arise from use of “flushable” and disposable wipes
  • Kimberly-Clark retains overall leadership despite ongoing share loss in 2020
RECOVERY AND OPPORTUNITIES
  • Wipes set to return to greater levels of normalisation in terms of demand as threat of pandemic wanes
  • Innovation in terms of ingredients and convenience will by key to offering differentiation
  • Sustainability and environmental issues will remain top of mind
CATEGORY DATA
  • Table 42 Retail Sales of Wipes by Category: Value 2015-2020
  • Table 43 Retail Sales of Wipes by Category: % Value Growth 2015-2020
  • Table 44 NBO Company Shares of Retail Wipes: % Value 2016-2020
  • Table 45 LBN Brand Shares of Retail Wipes: % Value 2017-2020
  • Table 46 Forecast Retail Sales of Wipes by Category: Value 2020-2025
  • Table 47 Forecast Retail Sales of Wipes by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Initial stockpiling and home seclusion trend drive stronger demand for retail tissue in 2020
  • Consumers expand their search for essentials such as toilet paper in 2020, benefiting smaller distribution channels
  • Fairly consolidated competitive landscape but newer entrants gain share due to supply chain issues for some leading players
RECOVERY AND OPPORTUNITIES
  • Greater levels of normalisation set from 2021 onwards as restrictions gradually relax
  • Future of recycled toilet paper pessimistic despite sustainability concerns amongst Australians
  • Expansion of domestic supply chain likely following product shortages in 2020
CATEGORY DATA
  • Table 48 Retail Sales of Tissue by Category: Value 2015-2020
  • Table 49 Retail Sales of Tissue by Category: % Value Growth 2015-2020
  • Table 50 NBO Company Shares of Retail Tissue: % Value 2016-2020
  • Table 51 LBN Brand Shares of Retail Tissue: % Value 2017-2020
  • Table 52 Forecast Retail Sales of Tissue by Category: Value 2020-2025
  • Table 53 Forecast Retail Sales of Tissue by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Away-from-home tissue significantly impacted by fallout from pandemic-induced lockdowns and lack of tourism, while demand for AFH adult incontinence remains stable due to ageing population
  • Demand for quality drives up average unit price of AFH adult incontinence
  • Livi remains notable name in away-from-home tissue, while horeca outlets are forced to redirect focus towards home delivery and takeaway, whilst ensuring heightened hygiene practices
RECOVERY AND OPPORTUNITIES
  • Slow recovery set for away-from-home tissue whilst demand for AFH adult incontinence to remain stable, supported by ageing population
  • Greater efforts to invest in sustainability within away-from-home tissue
  • Manufacturers predicted to strengthen distribution
CATEGORY DATA
  • Table 54 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2015-2020
  • Table 55 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2015-2020
  • Table 56 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2020
  • Table 57 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2015-2020
  • Table 58 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2015-2020
  • Table 59 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2015-2020
  • Table 60 Sales of Away-From-Home Wipers by Format through Public: % Value 2015-2020
  • Table 61 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2015-2020
  • Table 62 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2019
  • Table 63 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2020-2025
  • Table 64 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2020-2025
Note: Product cover images may vary from those shown
Adroll
adroll