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Retail Tissue in Taiwan

  • ID: 4192211
  • Report
  • Region: Taiwan
  • 16 pages
  • Euromonitor International
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In February 2018, RT Mart hinted that tissue manufacturers were planning to increase toilet paper unit prices by 30%, owing to the rising cost of pulp. At the same time, continuous wage stagnation was leading to more price sensitivity, and this combination led to stockpiling by Taiwanese consumers. Fierce competition has led to a high level of new product development, including both larger and smaller sizes, more 3-layer products and multiple formats in towels.

The Retail Tissue in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Facial Tissues, Paper Tableware, Paper Towels, Toilet Paper.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Retail Tissue market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Retail Tissue in Taiwan

List of Contents and Tables
Headlines
Prospects
Price Sensitivity and New Product Development Contribute To Higher Value Growth
Diversification in Toilet Paper Hampers Growth in Napkins and Facial Tissue
Paper Towels Continues To Be the Most Dynamic Category
Competitive Landscape
Kimberly-Clark Taiwan Leads Retail Tissue, Backed by Marketing Campaigns
Retail Tissue Is Evenly Split Between International and Domestic Players
Internet Retailing Growing Rapidly, Owing To Its Convenience
Category Data
Table 1 Retail Sales of Tissue by Category: Value 2013-2018
Table 2 Retail Sales of Tissue by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Retail Tissue: % Value 2014-2018
Table 4 LBN Brand Shares of Retail Tissue: % Value 2015-2018
Table 5 Forecast Retail Sales of Tissue by Category: Value 2018-2023
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2018-2023
Executive Summary
Faster Retail Value Growth in Tissue and Hygiene in 2018
Enhanced Focuses on Both Premium and Economy Products
Kimberly-Clark Taiwan Continues To Lead Tissue and Hygiene
Hypermarkets and Supermarkets Remain Key Distribution Channels
Slowdown in Value Growth Expected Over the Forecast Period
Market Indicators
Table 7 Birth Rates 2013-2018
Table 8 Infant Population 2013-2018
Table 9 Female Population by Age 2013-2018
Table 10 Total Population by Age 2013-2018
Table 11 Households 2013-2018
Table 12 Forecast Infant Population 2018-2023
Table 13 Forecast Female Population by Age 2018-2023
Table 14 Forecast Total Population by Age 2018-2023
Table 15 Forecast Households 2018-2023
Market Data
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Note: Product cover images may vary from those shown
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