Bleach in Malaysia - Research and Markets

Having seen a surge in demand in 2020 with the onset of the COVID-19 crisis, the bleach category saw declining volume sales in 2021 and 2022. Bleach’s dynamism at the height of the pandemic was due to its strong cleaning properties. In fact, the Health Ministry in Malaysia sent out advice to residents that household bleach could be diluted and used to disinfect surfaces in the home.

The publisher's Bleach in Malaysia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Bleach market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

BLEACH IN IN MALAYSIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

Bleach sales remain high despite volumes falling in 2022
Concerns about effects on health and the environment
Sun Jiang Trading benefits from consumer focus on price

PROSPECTS AND OPPORTUNITIES

Increasing health concerns and competition from more natural alternatives pose a threat
No brand loyalty
Competition from multi-purpose cleaners

CATEGORY DATA

Table 1 Sales of Bleach: Value 2017-2022
Table 2 Sales of Bleach: % Value Growth 2017-2022
Table 3 NBO Company Shares of Bleach: % Value 2018-2022
Table 4 LBN Brand Shares of Bleach: % Value 2019-2022
Table 5 Forecast Sales of Bleach: Value 2022-2027
Table 6 Forecast Sales of Bleach: % Value Growth 2022-2027

HOME CARE IN MALAYSIA

EXECUTIVE SUMMARY

Home care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for home care?

MARKET INDICATORS

Table 7 Households 2017-2022

MARKET DATA

Table 8 Sales of Home Care by Category: Value 2017-2022
Table 9 Sales of Home Care by Category: % Value Growth 2017-2022
Table 10 NBO Company Shares of Home Care: % Value 2018-2022
Table 11 LBN Brand Shares of Home Care: % Value 2019-2022
Table 12 Penetration of Private Label in Home Care by Category: % Value 2017-2022
Table 13 Distribution of Home Care by Format: % Value 2017-2022
Table 14 Distribution of Home Care by Format and Category: % Value 2022
Table 15 Forecast Sales of Home Care by Category: Value 2022-2027
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2022-2027

DISCLAIMER

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