Having seen a surge in demand in 2020 with the onset of the COVID-19 crisis, the bleach category saw declining volume sales in 2021 and 2022. Bleach’s dynamism at the height of the pandemic was due to its strong cleaning properties. In fact, the Health Ministry in Malaysia sent out advice to residents that household bleach could be diluted and used to disinfect surfaces in the home.
The publisher's Bleach in Malaysia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
The publisher's Bleach in Malaysia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Bleach market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
BLEACH IN IN MALAYSIAKEY DATA FINDINGS
2022 DEVELOPMENTS
- Bleach sales remain high despite volumes falling in 2022
- Concerns about effects on health and the environment
- Sun Jiang Trading benefits from consumer focus on price
- Increasing health concerns and competition from more natural alternatives pose a threat
- No brand loyalty
- Competition from multi-purpose cleaners
- Table 1 Sales of Bleach: Value 2017-2022
- Table 2 Sales of Bleach: % Value Growth 2017-2022
- Table 3 NBO Company Shares of Bleach: % Value 2018-2022
- Table 4 LBN Brand Shares of Bleach: % Value 2019-2022
- Table 5 Forecast Sales of Bleach: Value 2022-2027
- Table 6 Forecast Sales of Bleach: % Value Growth 2022-2027
EXECUTIVE SUMMARY
- Home care in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for home care?
- Table 7 Households 2017-2022
- Table 8 Sales of Home Care by Category: Value 2017-2022
- Table 9 Sales of Home Care by Category: % Value Growth 2017-2022
- Table 10 NBO Company Shares of Home Care: % Value 2018-2022
- Table 11 LBN Brand Shares of Home Care: % Value 2019-2022
- Table 12 Penetration of Private Label in Home Care by Category: % Value 2017-2022
- Table 13 Distribution of Home Care by Format: % Value 2017-2022
- Table 14 Distribution of Home Care by Format and Category: % Value 2022
- Table 15 Forecast Sales of Home Care by Category: Value 2022-2027
- Table 16 Forecast Sales of Home Care by Category: % Value Growth 2022-2027
SOURCES
- Summary 1 Research Sources