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Fruits in Morocco

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    Report

  • 21 Pages
  • January 2026
  • Region: Morocco
  • Euromonitor International
  • ID: 4192248
Although there is a growing awareness of the health benefits of incorporating a selection of fruits and vegetables into your diet, the market continued to be limited by price rises and a deflated economy. With many households seeing their disposable income squeezed they were forced to prioritise their spending, which had a negative impact on sales of fruits. Most consumers looked for the cheapest options, such as imports of cheap mango from Senegal.

This Fruits in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2021-2025, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market - be they new product developments, consumption patterns and distribution data. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Apples, Banana, Cherries, Cranberries/Blueberries, Grapefruit/Pomelo, Grapes, Kiwi Fruit, Lemon and Limes, Oranges, Tangerines and Mandarins, Other Fruits, Peaches/Nectarines, Pears/Quinces, Pineapple, Plums/Sloes, Strawberries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Fruits market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Despite high demand sales continue to decline due to economic pressures
INDUSTRY PERFORMANCE
  • Price rises remain an obstacle to growth in 2025 but signs of improvement are seen
WHAT’S NEXT?
  • Focus on healthy eating should bring some stability to the market
  • Climate change seen as the key threat to growth
  • Summary 1 Major Processors of Fruits 2025
CATEGORY DATA
  • Table 1 Total Sales of Fruits by Category: Total Volume 2020-2025
  • Table 2 Total Sales of Fruits by Category: % Total Volume Growth 2020-2025
  • Table 3 Retail Sales of Fruits by Category: Volume 2020-2025
  • Table 4 Retail Sales of Fruits by Category: % Volume Growth 2020-2025
  • Table 5 Retail Sales of Fruits by Category: Value 2020-2025
  • Table 6 Retail Sales of Fruits by Category: % Value Growth 2020-2025
  • Table 7 Retail Sales of Fruits by Packaged vs Unpackaged: % Volume 2020-2025
  • Table 8 Forecast Total Sales of Fruits by Category: Total Volume 2025-2030
  • Table 9 Forecast Total Sales of Fruits by Category: % Total Volume Growth 2025-2030
  • Table 10 Forecast Retail Sales of Fruits by Category: Volume 2025-2030
  • Table 11 Forecast Retail Sales of Fruits by Category: % Volume Growth 2025-2030
  • Table 12 Forecast Retail Sales of Fruits by Category: Value 2025-2030
  • Table 13 Forecast Retail Sales of Fruits by Category: % Value Growth 2025-2030
COUNTRY REPORTSFRESH FOOD IN MOROCCO
EXECUTIVE SUMMARY
  • Fresh food sales rise in 2025 despite economic headwinds
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Food prices rise as Morocco sees a drop in the local production of fresh foods
  • Affordability has a big impact on the fresh food market
  • Sales of nuts and pulses report robust growth
WHAT’S NEXT?
  • Sales of fresh food set to rise over the forecast period despite economic challenges
  • Focus on healthy eating should benefit some fresh food categories
  • Morocco’s organic fresh food market positioned for expansion
CHANNELS
  • Small local grocers remain key to sales of fresh food in Morocco
  • Supermarkets and discounters investing in expansion plans
MARKET DATA
  • Table 14 Total Sales of Fresh Food by Category: Total Volume 2020-2025
  • Table 15 Total Sales of Fresh Food by Category: % Total Volume Growth 2020-2025
  • Table 16 Retail Sales of Fresh Food by Category: Volume 2020-2025
  • Table 17 Retail Sales of Fresh Food by Category: % Volume Growth 2020-2025
  • Table 18 Retail Sales of Fresh Food by Category: Value 2020-2025
  • Table 19 Retail Sales of Fresh Food by Category: % Value Growth 2020-2025
  • Table 20 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2020-2025
  • Table 21 Retail Distribution of Fresh Food by Format: % Volume 2020-2025
  • Table 22 Forecast Total Sales of Fresh Food by Category: Total Volume 2025-2030
  • Table 23 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2025-2030
  • Table 24 Forecast Retail Sales of Fresh Food by Category: Volume 2025-2030
  • Table 25 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2025-2030
  • Table 26 Forecast Retail Sales of Fresh Food by Category: Value 2025-2030
  • Table 27 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2025-2030
COUNTRY REPORTS
SOURCES
  • Summary 2 Research Sources