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Toilet Care in Malaysia

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    Report

  • 17 Pages
  • January 2023
  • Region: Malaysia
  • Euromonitor International
  • ID: 4192255
Since local consumers spent more time at home during the COVID-19 crisis due to lockdown restrictions and home working, they needed to clean their toilets more frequently, supporting rising demand for toilet care products. COVID-19 also supported demand by leading many to clean their toilets more often in an effort to reduce their risk of contracting the SARS-CoV-2 virus.

The publisher's Toilet Care in Malaysia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: In-Cistern Devices, ITBs, Toilet Care Tablets/Powders, Toilet Cleaning Systems, Toilet Liquids/Foam.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Toilet Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

TOILET CARE IN IN MALAYSIA

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Continued growth, though slower than at height of pandemic
  • Convenience stores dominates toilet care sales
  • Reckitt Benckiser retains lead
PROSPECTS AND OPPORTUNITIES
  • E-commerce set to continue to gain ground
  • Ongoing interest in hygiene, but competition from rival products
  • Price to remain key in the context of limited brand loyalty
CATEGORY DATA
  • Table 1 Sales of Toilet Care by Category: Value 2017-2022
  • Table 2 Sales of Toilet Care by Category: % Value Growth 2017-2022
  • Table 3 NBO Company Shares of Toilet Care: % Value 2018-2022
  • Table 4 LBN Brand Shares of Toilet Care: % Value 2019-2022
  • Table 5 Forecast Sales of Toilet Care by Category: Value 2022-2027
  • Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2022-2027
HOME CARE IN MALAYSIA

EXECUTIVE SUMMARY
  • Home care in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home care?
MARKET INDICATORS
  • Table 7 Households 2017-2022
MARKET DATA
  • Table 8 Sales of Home Care by Category: Value 2017-2022
  • Table 9 Sales of Home Care by Category: % Value Growth 2017-2022
  • Table 10 NBO Company Shares of Home Care: % Value 2018-2022
  • Table 11 LBN Brand Shares of Home Care: % Value 2019-2022
  • Table 12 Penetration of Private Label in Home Care by Category: % Value 2017-2022
  • Table 13 Distribution of Home Care by Format: % Value 2017-2022
  • Table 14 Distribution of Home Care by Format and Category: % Value 2022
  • Table 15 Forecast Sales of Home Care by Category: Value 2022-2027
  • Table 16 Forecast Sales of Home Care by Category: % Value Growth 2022-2027
DISCLAIMER

SOURCES
  • Summary 1 Research Sources