Toilet Care in Malaysia - Research and Markets

Since local consumers spent more time at home during the COVID-19 crisis due to lockdown restrictions and home working, they needed to clean their toilets more frequently, supporting rising demand for toilet care products. COVID-19 also supported demand by leading many to clean their toilets more often in an effort to reduce their risk of contracting the SARS-CoV-2 virus.

The publisher's Toilet Care in Malaysia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: In-Cistern Devices, ITBs, Toilet Care Tablets/Powders, Toilet Cleaning Systems, Toilet Liquids/Foam.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Toilet Care market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

TOILET CARE IN IN MALAYSIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

Continued growth, though slower than at height of pandemic
Convenience stores dominates toilet care sales
Reckitt Benckiser retains lead

PROSPECTS AND OPPORTUNITIES

E-commerce set to continue to gain ground
Ongoing interest in hygiene, but competition from rival products
Price to remain key in the context of limited brand loyalty

CATEGORY DATA

Table 1 Sales of Toilet Care by Category: Value 2017-2022
Table 2 Sales of Toilet Care by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Toilet Care: % Value 2018-2022
Table 4 LBN Brand Shares of Toilet Care: % Value 2019-2022
Table 5 Forecast Sales of Toilet Care by Category: Value 2022-2027
Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2022-2027

HOME CARE IN MALAYSIA

EXECUTIVE SUMMARY

Home care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for home care?

MARKET INDICATORS

Table 7 Households 2017-2022

MARKET DATA

Table 8 Sales of Home Care by Category: Value 2017-2022
Table 9 Sales of Home Care by Category: % Value Growth 2017-2022
Table 10 NBO Company Shares of Home Care: % Value 2018-2022
Table 11 LBN Brand Shares of Home Care: % Value 2019-2022
Table 12 Penetration of Private Label in Home Care by Category: % Value 2017-2022
Table 13 Distribution of Home Care by Format: % Value 2017-2022
Table 14 Distribution of Home Care by Format and Category: % Value 2022
Table 15 Forecast Sales of Home Care by Category: Value 2022-2027
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2022-2027

DISCLAIMER

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